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Did you mean corporate blogging (3 results)

BNET Resources

Six Apart, Technorati, and Compete all Challenge Google: First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...; Tags: Google Inc., Advertisement, Network, Technorati, Blog, Google AdSense, Six Apart Ltd., Blogger, Ad Network, Blogging, Internet, David Weir; Blog posts 2008-05-14
Battle of the Airline Blogs: Slowly but surely, airlines have started to dip their toes into the blogosphere. Some have done better than others. Let's take a look at who is doing it right and who is doing it wrong. The Best: Nuts About Southwest Southwest has not...; Tags: Airline, Blog, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Brett Snyder; Blog posts 2008-05-06
Why Marketers Must Choose Between Passion and Pop: The Find: Marketers must tune their products and message either to a mass-appeal "pop" audience, or to a smaller, more cult-like "passion" crowd. But never in between. The Source: Marketing guru Seth Godin's consistently thought-provoking blog. The Takeaway: Seth...; Tags: Blogging, Digital music, Digital media, Jessica Stillman, Seth Godin; Blog posts 2008-05-08
Real Results from Business blogging: If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...; Tags: Jon Greer, blogging, blog, Miller Brewing, business blogging; Blog posts 2008-04-28
Lessons Learned in Corporate blogging: In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...; Tags: Blogging, Fax, Jon Greer, corporate blogging, blogger; Blog posts 2008-05-09

Are You a Management Imposter?: Do you feel as if you are pulling the wool over the eyes of your workmates, hiding your incompetence? You are not alone. There is even a name for it: Imposter Syndrome. Management consultant Gill Corkindale takes up the subject of business professionals with...; Tags: Blogging, Recruitment & Selection, Sean Silverthorne, Imposter Syndrome; Blog posts 2008-05-08
The Big Bad CEO of Big Coal: Over at BNET's Corner Office blog, Peter Galuszka profiles Donald Blankenship, CEO of Massey Energy, the number four coal producer in the U.S. Dubbing Blankenship "the kind of executive liberal elites love to hate," Galuszka notes his history of dubious environmental practices, browbeating unions, and shutting the press...; Tags: ABC Inc., CEO, Blogging, Internet, David P. Hamilton; Blog posts 2008-05-13
Bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Blogging, Advertising & Promotion, Jon Greer, public relations, blogger, PR Spam, agency, e-mail; Blog posts 2008-05-12
Productivity Tip: Have a Fun Day: Having fun outside of the office boosts productivity. Or so argues the blog Chief Happiness Officer, which suggests that companies would improve productivity by giving employees a fun day -- an extra day off and a little bit of money to go do something fun. To ensure that it's...; Tags: Blogging, Recruitment & Selection, Michael Fitzgerald, fun day; Blog posts 2008-05-09
Management Sins: Fatal or Foibles?: Slacker Manager puts a management spin on the Seven Deadly Sins -- pride, envy, gluttony, lust, anger, greed and sloth. It's more forced than funny. But here's a wise one on the sins of project management . I found 'stubborness" particularly honest, and that...; Tags: Blogging, Michael Fitzgerald, sin, blog, Slacker Manager; Blog posts 2008-04-29
Some Travel Blogs to Watch: Starting today, I'm on vacation. Actually by the time this gets posted, I'll already be wandering around Peru. While I'm there, I won't be writing a thing, but through the magic of the internet, you'll still see a post here every day while I'm gone. Ok, maybe...; Tags: Industry, Blog, Blogging, Mergers & Acquisitions, Internet, Investment, Finance, Brett Snyder; Blog posts 2008-04-28
Make Sure to Examine Your Logos From All Angles: Across the pond, London's Office of Government Commerce has been the subject of numerous snickers, from both ad blogs and the more general blogosphere. After reportedly spending almost $28,000 in designing the government agency's new logo, and branding numerous pens, cups, and other office ephemera, the OGC had this bold...; Tags: Logo, Blogging, Branding, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-25
UK Set to Pass Stringent New Online Marketing Regulations: Via Ad Age, the U.K. is about to pass some very strict laws about what marketers can and can't do in online spaces, specifically when it comes to identifying themselves around viral and blog marketing. From Ad Age: Word-of-mouth marketing in the U.K. will face radical restrictions starting May...; Tags: Advertisement, Brand, Blog, Regulation, U.K., Blogger, Blogging, Branding, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-28
Rumors Swirl of Layoffs at Oglivy NY: Two ad bloggers today said they've heard rumors of lay offs coming down the pike at Ogilvy NY. George Packer, the funny, foul-mouthed blogger behind AdScam and AdHurl, reported this morning: One of my "deep throats" in New York tells me there have been big layoffs this morning at...; Tags: Layoff, Blogger, Workforce Management, Blogging, Sales Strategy, Human Resources, Internet, Sales, Jake Swearingen; Blog posts 2008-05-02
Rebuilding Your Crowded Calendar: Many of us info economy drones spend a lot of time -- dare we say too much time -- in meetings. At some moment the tipping point occurs, where our personal productivity loss is larger than the value we contribute or collect in meetings. BNET is chockablock...; Tags: Sean Silverthorne; Blog posts 2008-04-23
Yahoo's Yang Gives His 'Don't Crush Our Stock We're OK' Address: Yahoo CEO Jerry Yang on the company's corporate blog gave investors–that's who he's really speaking to–a "what doesn't kill you makes you stronger" missive. Yang had to say something given he's in for an ugly Monday following Microsoft's walkaway over the weekend. However, it's highly doubtful that...; Tags: Jerry Yang, Stock, Yahoo! Inc., Strategy, Blogging, Management, Internet, Larry Dignan; Blog posts 2008-05-05
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Preparing for Turmoil in World Markets: Food shortages, escalating energy costs, and rising consumer prices are all taking their toll on markets around the world. In such an uncertain environment traditional business forecast models become less effective navigation aids for steering your company. So what do you do to prepare should...; Tags: Blogging, Sean Silverthorne, H. Schoemaker; Blog posts 2008-05-03
Real Results from Business blogging: Real Results from Business BloggingFinally - the Year of Business Blogging is HereBack in 2005 we had optimistic predictions that 2006 would be the year of the Business Blog. In 2008 I think we're finally here. The benefits have been nicely summed up in this post, thank you. I...; Tags: Business blogging, blogging, REAL RESULTS; Discussion threads 2008-05-01
blogging For Business: 7 Tips For Getting Started: A Web log, or blog, can be a boon to your business. Nowadays business owners and managers want to establish themselves as bloggers. But now comes the inevitable question: How do you get started? This paper offers seven tips to get your Web log up and blogging that can get...; Tags: Microsoft Corp., blogging, blog; White papers