Bloomberg L.P.

News & Analysis

bloomberg l.p. and marketing - All News and Analysis

• Reuters Doubles Up On Opinion With Breakingviews Buy, Hires

  PaidContent - 2009-12-02

  It’s hard not to see the symmetry: two deals announced within 24 hours of each other, closed on the same day. McGraw-Hill (NYSE: MHP) claims a pre-tax gain of $9 million from selling 80-year-old BusinessWeek to Bloomberg, while financial commentary start-up Breakingviews sells to Thomson Reuters (NYSE: TRI) for...

  Tags: Thomson Reuters Corp., Bloomberg L.P., Breakingviews, Branding, Financial Accounting, Marketing, Finance, Media & Publishing, Online News, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Reuters, Staci D. Kramer

• It's Bloomberg's BusinessWeek Now

  PaidContent - 2009-12-01

  Yes, it’s a bit over the top to compare buying a magazine with matters of war but getting the word that Bloomberg’s acquisition of BusinessWeek is official today reminded me of an interview I just heard about President Obama and Afghanistan. Until now, he’s been managing the results of...

  Tags: BusinessWeek, Bloomberg L.P., Mergers & Acquisitions, Corporate Law, Cable, Branding, Network Technology, Investment, Finance, Business Operations, Telecommunications, Personal Technology, Marketing, Networking, Media & Publishing, Magazines, Online News, Staci D. Kramer

• BusinessWeek Under Bloomberg: John Byrne Leaving To Start Own Company

  PaidContent - 2009-11-24

  This is a bit of a surprise because we were made to understand that John Byrne had decided to stay, as BusinessWeek is ready to start its life under Bloomberg. Now comes the news that he is leaving. He was the executive editor of the mag and EIC of...

  Tags: BusinessWeek, Bloomberg L.P., Mag, Min, Entrepreneurship, Team Management, Advertising & Promotion, Digital Media, Management, Marketing, Consumer Electronics, Personal Technology, Industry Moves, Media & Publishing, Magazines, Rafat Ali

• Seeking Influence And Recognition, Bloomberg Looks To Ad Agencies For Help

  PaidContent - 2009-11-23

  Even before Bloomberg agreed to buy BusinessWeek, the company wanted to be known for more than just operating financial news terminals—and was looking for an ad agency or agencies to do just that. The BW acquisition adds a high-profile magazine and news website to Bloomberg’s own consumer-facing offline and...

  Tags: Advertisement, Bloomberg L.P., BW Acquisition, Cable, Advertising & Promotion, Telecommunications, Personal Technology, Marketing, Advertising, Media & Publishing, David Kaplan

• paidContent Quick Hits 11.13.09

  PaidContent - 2009-11-13

  »  Hearst reportedly tried to use some of its billion-dollar aquisition fund to buy Gawker’s Kotaku. [TBI]»  The BBC is launching its iPlayer for the Wii. [BBC]»  Could Bing be what Microsoft (NSDQ: MSFT) needs to lure big publishers away from Google? [TechCrunch]»  A look at Fox Business Channel’s...

  Tags: CNBC, British Broadcasting Corp., Video Game, Bloomberg L.P., Sales Strategy, Games, Corporate Communications, Sales Force Management, Sales, Personal Technology, Marketing, Features, Quick Hits, Alex Ferreyra

• Bloomberg's Acquisition of BusinessWeek Is Mostly Good News

  BNET - 2009-10-15

  I'm sure some long-time BusinessWeek employees would disagree with me, but it's really good news for the magazine the media property that it got bought by Bloomberg, instead of some of the other suitors out there. There are two reasons why: Bloomberg is a much better fit...

  Tags: Acquisition, BusinessWeek, Bloomberg L.P., BW, Branding, Marketing, Catharine P. Taylor

• Bloomberg pays up to USD5m for BusinessWeek

  Strategy Eye - 2009-10-13

  Bloomberg is buying 80-year-old magazine BusinessWeek for a price rumoured to be between USD2m and USD5m. The publication has posted losses for several years and made plans earlier this year to cut staff numbers and reduce costs. However, owner McGraw-Hill has since decided to put the magazine up for...

  Tags: BusinessWeek, Bloomberg L.P., Branding, Marketing, Bloomberg, Editorial, McGraw-Hill Companies

• Thomson Reuters Working As Partner With Zelnick Consortium on BusinessWeek Bid

  PaidContent - 2009-10-07

  Thomson Reuters (NSDQ: TRIN) has publicly been saying that it has no interest in bidding for BusinessWeek, ever since the news that it was on the block came out. And that was true, until Bloomberg and later ZelnickMedia came into the picture: the multimedia business media giant is working...

  Tags: Thomson Reuters Corp., BusinessWeek, Bloomberg L.P., Branding, Marketing, Rafat Ali

• Washington Post, Bloomberg Team Up For New Syndication Service:

  PaidContent - 2009-10-01

  The Washington Post (NYSE: WPO) and Bloomberg News are launching a new syndication service Jan. 1, 2010—the Washington Post News Service with Bloomberg News, which will provide daily content from the paper and the financial newswire to newspapers, website and other subs. The move follows by a day the...

  Tags: Team, Bloomberg L.P., Washington Post Co., Post, Web Site Development, Financial Accounting, Web Technology, Channel Management, Internet, Finance, Marketing, Media & Publishing, Newspapers, Online News, Social Media, News Sharing, Companies, Tribune, Washington Post, Staci D. Kramer

• Roundup: UTVi Rebranded Bloomberg UTV; BigFlix On Mobile

  PaidContent - 2009-09-30

  UTVi has finally become Bloomberg UTV. The channel logo, colour scheme, graphics channel ID all changed this morning and the website Bloombergutv.com has gone live. The erstwhile url, UTVi.com, is still live and doesn’t redirect to the new url. In a related development, UTV Software Communications today said...

  Tags: Mobile, Bloomberg L.P., UTV Plc., UTVi, Portals, WAP, Advertising & Promotion, Internet, Wireless And Mobility, Marketing, Companies, ADAG, Reliance Entertainment, BigFlicks, UTV, Sruthijith KK