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- Put Your Money Where the Value Is
- Marketing budgets are under increasing scrutiny and executives are being asked to contribute more to the sales effort. But, the tried and true marketing vehicles that have been effective in the past are not delivering the same results. Marketing executives are struggling to identify the programs which will produce the...
- White papers 2004-07-01
Additional Resources
- The Marketing Plan
- The marketing plan is a blueprint of action plan for undertaking the marketing activities in an organization. The components of the marketing plan consist of conducting the Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis, formulating marketing goals and objectives, designing marketing strategies, implementing the strategies, and control. The paper examines...
- White papers 2003-01-01
- The New Biopharmaceutical Blueprint: Aligning Business And It With Service-oriented Architecture
- Bringing a pharmaceutical or biologic product to market takes more than just good science. It takes an agile business to respond to the changing market dynamics. R&D is under pressure to bring new treatments to market faster and extend its reach in global markets. Likewise, manufacturing needs to incorporate more...
- White papers 2007-10-01
- How Jimmy Fallon Laid a New Blueprint for a TV Debut
- In the current climate, TV networks are doing all they can to save cash. The frugal mindset has kept the networks in a timid mindset, afraid of taking any risk with new programming. However, cost-savvy networks already have a perfect model to consider when introducing a new show to audiences...
- Blog posts 2009-04-17
- The Marketing Strategy Blueprint
- Creating a great big, breakthrough marketing strategy isn't that difficult. But it does take time, diligence, and a liberal dose of creativity. You now have a complete blueprinting process for creating the kind of marketing strategy that can make a massive impact on your business. Follow it, have fun with...
- White papers 2003-01-01
- WebTrends Provides Blueprint for Successful Online Campaigns
- PORTLAND, Ore. -- WebTrends, a leading provider of Web analytics and online marketing solutions, today announced the first of three webcasts in a series focused on helping marketing professionals improve the outcomes from their online marketing strategies. The first webcast, which is offered at no charge, is titled, "Economy got...
- Research articles 2008-04-29
- A Blueprint for Successful Marketing: HFC Bank, SAS Team Up to Streamline Data Mart Development
- HFC Bank helps people to organize their short- and medium-term credit needs so that they can buy the things they want. The challenge for the company was the implementation of best-practice intelligence architecture. HFC Bank used SAS Intelligence Architecture to ensure rapid and structured creation of marketing data marts. By...
- Case studies
- Turning 'chopped liver' into spicy stew: Vietti Foods outflanks big national rivals with guerilla marketing tactics that add value and create 'in-and-out' packaging campaigns.
- The right package and the right marketing strategy can help tuna a Struggling company's fortunes Vietti Foods, Nashville, Tenn., provides one blueprint for doing just that. Just three years ago, this regional marketer of canned food products was losing share and...
- Research articles 2004-09-01
- A Blueprint for Banking Reform
- There will be plenty of villains when Financial Services Authority chairman Lord Turner reveals his reform of regulation later this week. Credit-rating agencies, hedge funds, complex financial products, proprietary traders and excessive pay will all be pilloried. But it is imperative Turner reserves some blame for the watchdog he...
- Blog posts 2009-03-16
- Publicis Moves Mobile Agency Phonevalley into U.S.
- Via ClickZ, Publicis Groupe announced that Phonevalley, its mobile marketing agency, will expand into the United States. Phonevalley is already active within the European market, and recently expanded to Asia. Phonevalley, which Publicis acquired last September, counts Universal, Samsung, and Sony BMG among its clients. Publicis intends to use Phonevalley's...
- Blog posts 2008-07-10
- Joining the Free Agent Nation
- With the millions of people who have been let go by large corporations—and the insecurity generated, even among employees who were retained—many people have seriously weighed the prospect of starting their own business. As About.com cleverly put it, why not move from pink slips to deposit slips? At the beginning,...
- Articles 2007-02-28
- Martha Stewart Living Omnimedia Q3 2006 Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Our first question is coming from Lisa Monaco with Morgan Stanley. Please go ahead. Lisa Monaco - Morgan Stanley Could you just clarify the adjusted EBITDA guidance for the year of $14.5 million to $15.5 million? I assume that...
- Earnings calls 2006-10-31
- What Roger Adams Brings to Lord and Taylor
- Industry insiders are voicing surprise that Lord & Taylor, the nation's oldest department store, would turn to Roger Adams, ex-Chief Marketing Officer of The Home Depot, as its first CMO. Adams joined Home Depot in 2005 as VP of marketing, and became CMO a year later. He has also worked...
- Blog posts 2008-04-21
- The Owners' Perspective
- Waste, excessive cost and delays can result from poor coordination and communication among specialists. It is through the understanding of the entire process of project management that the specialists can respond more effectively to the owner's desires for their services, in marketing their specialties, and in improving the productivity and...
- White papers 2003-01-01
- Blockbuster Bank Mergers Sketch Blueprint For `Financial Service Provider of the Future'.(Company Business and Marketing)
- The Citicorp-Travelers Group megamerger -- which at $70 billion would be the biggest in U.S. history -- put the financial services industry on its ear when the deal was uncorked in early April. The Citicorp-Travelers Group megamerger -- which at $70 billion would...
- Research articles 1998-06-01
- Publicis Groupe Reforms to Focus on Digital, Teams Up With Yahoo
- While the continuing online stumbling of the BDAs Big Dumb Agencies is always amusing, it does my heart good to know that they still can read the writing on the wall from time to time. Yesterday, French ad giant Publicis Groupe announced they'd be starting a new digital arm, VivaKi....
- Blog posts 2008-06-27
- Tips on timing
- Assuming neither Congress nor the courts intervene in the Federal Order system, we now have a new blueprint for dairy pricing. Even if Congress does change a few pieces of data in the calculations, the new formulas and advance pricing provisions are probably going to stay the same. The new...
- Research articles 1999-10-01
- -GM: GM announces sales group realignment
- M2 PRESSWIRE-5 August 1998-GM: GM announces sales group realignment C1994-98 M2 COMMUNICATIONS LTD RDATE:040898 DETROIT -- General Motors today announced plans to restructure its North American Operations Vehicle Sales, Service and Marketing Group away from the traditional nameplate divisions towards a more highly integrated...
- Research articles 1998-08-05
- Peoria, Ill.-Area University's Course Offers Business Help in Mexico.
- By Steve Tarter, Journal Star, Peoria, Ill. Knight Ridder/Tribune Business News Oct. 9--PEORIA, Ill.--The road to economic success in Mexico starts in Peoria, said John Kolmer of the NAFTA Opportunity Center at Bradley University. A new course is being offered to...
- Research articles 2001-10-09
- South Carolina Governor May Face Battle over State Agency Funds Plan.
- By Kyle Stock, The Post and Courier, Charleston, S.C. Knight Ridder/Tribune Business News Jan. 21--Gov. Mark Sanford's plan to plug state budget shortfalls with a one-time diversion of funds from Santee Cooper would help cover the costs of a number of items...
- Research articles 2004-01-21
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