They are hardly traditional, but by challenging conventional wisdom, these books explain the big ideas that are essential to business success. Economics ...
Don't believe the hype. These “classic” books attract all the attention, but for real business wisdom, read our preferred suggestions instead. Management Consulting...
[ILLUSTRATIONS OMITTED] It wasn't enough! It just wasn't enough. I'm talking about the airsoft MP40 full auto BB gun I wrote about (Shooting Iron, Jan/Feb 2008). It's fun to play with, especially when shooting our horses in their big butts when Yvonne turns them into the driveway to...
While flicking through an airline shopping catalogue on a recent flight, I noticed the blurb accompanying a set of pale pink nail varnishes. "For instantly well-manicured nails that speak volumes about you,"it said. In fact, a wash of natural polish is a deliberate ploy to reveal very little about the...
Product placement meets performance theatre in the latest show looking to cash in on nostalgia for the ghastlier aspects of 80s culture--Pot Noodle: The Musical has been wowing the critics up at the Edinburgh Festival Fringe. The show coincides with a switch in strategy by maker Unilever, which...
[ILLUSTRATION OMITTED] If our Focus On has whetted your appetite for even more information about the breakfast market, you must keep an eye out for Datamonitor's forthcoming New Consumer Insights Mealtime Habits report, which will contain a breakfast module. It's due to be published by the...
If Berkeley has found a decent and humane way to lower teen birth rate, then they are to be highly commended. But I am curious to know how much of the "reduced birth rate" is due to the killing of innocent unborn babies under the guise of...
Your weekly health and beauty check-up Under the microscope The Big Ox personal flavoured oxygen canister in Polar Rush (6 for 3.5g, www.thebigox.com; also available from www.shop.harveynichols.com) In theory The trend for oxygen bars originated in the 1990s, like all...
YEAR 6 have been involved in a rather exciting topic, based on the films of Indiana Jones. It followed our hero storyline work perfectly. The work began on 20th May 2008 and has been a success, it is still going now! Our reading targets are based on film and film...
Does this 'inside story' of advertising from one of its gurus wash whiter? STEPHEN BAYLEY hears the pitch Powers of Persuasion By Winston Fletcher OXFORD Pounds 16.99 (288pp) Pounds 15.29 (free p&p) from 0870 079 8897 Opines Winston Fletcher,...
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/ef9836/profitable_softwar) has announced the addition of the "Profitable Software Marketing Revealed: Tips, Tactics, and Strategies Proven to Work by ISVs" report to their offering. With one eye on the budget and the other on revenue, CEOs of small- to...
Inside the industry Promotional blurbs on book covers are suspect. But Bob Costas, blurbing for ESPN anchor Linda Cohn's new memoir Cohn-Head, is right on: "I now know things about Linda Cohn I couldn't have even suspected." And how. In a refreshing departure from...
Byline: By ANDREW BALDWIN Feature writer WILF Lunn first came to public notice in 1942 when he won a War Baby competition, which he believes was because he was shaped like a bomb. Raised by deaf parents in a cellar in Rastrick he was reared on...
I read a number of lesser gun magazines, all of which too often anger me when they publish a two-page article on some new whiz-bang super-gun, using nothing more than the manufacturer's advertising blurbs and fantastic claims that this is "the" new thing in guns. I enjoy Handgunner's articles because...
Publishing kismet can happen. Without Oprah Winfrey. Proof? This summer's "must-read" according to People magazine and other critics: The Story of Edgar Sawtelle by David Wroblewski (Ecco, $25.95). Take a first novel about a mute boy and his dog written by a 48-year-old Colorado software designer....
The Lost Ark of the Covenant by Tudor Parfitt HarperElement, hb, pp388, 18.99 [pounds sterling] [ILLUSTRATION OMITTED] As befits someone once described by the Wall Street Journal as the 'British Indiana Jones', Professor Tudor Parfitt has spent much of his professional life...
Highly Successful www.BabySpot.com Improves Its Services to Further Revolutionize the Way Families and Parents Interact with One Another MIAMI -- Imagine a newborn, starring on her own video network. Her first smile, first words, first steps and first potty successes. No, it's not "The Truman...
The Return of History and the End of Dreams, by Robert Kagan (Knopf, 128 pp., $19.95) [ILLUSTRATION OMITTED] ROBERT KAGAN has produced a brief and lucid book on world politics in the 21st century, a well-written manifesto clearly aimed at influencing U.S. foreign...
Byline: By STEVE HUGHES FUN, funky and affordable is the publicity blurb from Citroen describing their striking city runabout. Funky? There is no doubt the C1 delivers on this score. Despite being essentially the same car as the Peugeot 107 and Toyota Aygo, a growing trend...
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