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• Dismal U.S. Sales for BMW, Lexus and Mercedes in February

  BNET - 2009-03-04

  It's a myth that luxury cars are unaffected by economic downturns. For instance, U.S. sales tanked in February for BMW, Lexus and Mercedes-Benz. Ultraluxury brands like Ferrari fell, too. by Jim Henry

  Tags: BMW AG, Brand, Branding, Capital Structures, Finance, Jim Henry, Marketing, Sales, Sales Strategy

• Detroit Auto Show: Mini Boss Jim McDowell on the Mini Cooper's Success

  BNET - 2009-01-12

  In a disastrous automobile market, U.S. sales of the fuel-efficient Mini brand gained 29 percent in 2008 to a U.S. record 54,077 units. The U.S. overtook the U.K. as the brand’s biggest-selling single market in the world.That’s a development few people would have foreseen when parent company BMW first revived...

  Tags: U.S., Car, Brand, BMW AG, Mini Cooper, Scion, Branding, Marketing, Jim Henry

• BMW Net Falls More Than 60 Percent

  BNET - 2008-11-05

  Unlike the Detroit 3, BMW is profitable. But like them, BMW has been hit by the international financial crisis and the downturn in the U.S. market. by Jim Henry

  Tags: BMW AG, Financial Accounting, Finance, Jim Henry, Brand, Mini Brand, Sales Strategy, Sales Force Management, Branding, Sales, Marketing

• In pursuit of comfort

  - 2008-05-16

  LET'S GET SOME FACTS ABOUT Malaysia's luxury car market right. Firstly, the local market size is not large, but at an estimated fewer than 10,000 annually (and relatively recession-proof as some would believe it), it is big in terms of value. Secondly, the fight for the biggest piece...

  Tags: BMW AG, brand, Branding, car, Ferrari, Malaysia, MARKETING, SALES, Toyota Motor Corp.

• Luxury Brand Growth in China; OmniaLuo, Inc., Coach Inc., BMW Group, Audi AG and the Swatch Group Ltd Brands Add to Social Status of Chinese Consumers

  - 2008-03-31

  Coach Inc. ( News, Market ), BMW Group ( News, Market ), Audi AG, the luxury carmaker owned by Volkswagen ( News, Market ), the Swatch Group Ltd ( News, Market ) and OmniaLuo, Inc. (OTCBB: OLOU) ( http://ir.omnialuoinc.com ), are just a few of the brands that are succeeding...

  Tags: Audi AG, BMW AG, brand, Branding, China, Coach Inc., MARKETING

• Closet Opens New Flagship Store in Costa Mesa, The

  - 2008-01-14

  Jimmy Choo Gets Makeover at South Coast Plaza; Toyota of Huntington Beach Opening Feb. MARKETPLACE The Closet just opened a giant store at 1800 Newport Blvd. near 19th Street in Costa Mesa. Last year, the Closet's flagship store in Costa Mesa at Triangle Square closed and was expected...

  Tags: BMW AG, brand, Branding, Closet, Lexus, MARKETING, SALES

• BMW licenses Husqvarna brand for motorcycles

  - 2007-10-04

  NORDIC BUSINESS REPORT-4 October 2007-BMW licenses Husqvarna brand for motorcyclesC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com

  Tags: BMW AG, brand, motorcycle

• BNET Daily Dispatch: Ford, Avaya, Toshiba, and U.S. Housing

  - 2007-05-29

  Ford plans to sell Volvo and BMW may be the buyer, according to Swedish newspaper Goteborgs Posten. The paper reports that BMW is in the process of studying the implications of a possible deal, and the Financial Times also reported that BMW is talks to buy the brand....

  Tags: Telephony, Branding, BMW AG, Ford Motor Co., Toshiba Corp., Avaya Inc., Brand, U.S., Telecom & Utilities, Marketing, Networking, Andrew Hines

• Q1 Lives Up to Slumping Forecast for 2007 Auto Sales

  - 2007-05-14

  Bloomies Opens, Could See $90M in Yearly Sales; Simon Says: Block Now Part of Mall King MARKETPLACE Local sales of new autos fell 7% in the first quarter from a year earlier. Not a pleasant showing for Orange County dealers, considering the national market only was off 1%....

  Tags: BMW AG, brand, Branding, Honda Motor Co., MARKETING, SALES, SUV, Toyota Motor Corp.

• BMW USA races forward into growth mode: the OEM has recently focused on improving its brand awareness.(MOTORCYCLE)

  - 2007-02-12

  While BMW Motorcycles were making headlines overseas--more than 100,000 were sold in one year for the first time and the company reached the 2 million milestone--the news in the United States was more subdued. While BMW Motorcycles were making headlines overseas--more than 100,000...

  Tags: BMW AG, brand, motorcycle