BMW AG

Recent Events

News & Analysis

bmw ag and branding - All News and Analysis

• BMW Versus Lexus for 2009 U.S. Luxury Sales Title

  BNET - 2009-12-03

  Mano a mano, Lexus is the perennial best-selling U.S. luxury brand versus BMW and Mercedes-Benz. However, when you add Mini sales to parent BMW, the BMW Group is No. 1. by Jim Henry

  Tags: BMW AG, Sales Strategy, Sales Force Management, Branding, Sales, Marketing, Jim Henry

• BMW, Mercedes Parts Alliance: Caution, Bimmer Chief Says

  BNET - 2009-05-20

  A low-level production alliance between longtime luxury German automakers BMW and Mercedes is not as certain as it appeared earlier this year, with BMW showing signs of hitting the brakes. When the plan to share parts and components arose in March, analysts cheered and this low-level uber-luxury...

  Tags: Alliance, Chrysler LLC, BMW AG, Mercedes, Branding, Marketing, Steve Miller

• Dismal U.S. Sales for BMW, Lexus and Mercedes in February

  BNET - 2009-03-04

  It's a myth that luxury cars are unaffected by economic downturns. For instance, U.S. sales tanked in February for BMW, Lexus and Mercedes-Benz. Ultraluxury brands like Ferrari fell, too. by Jim Henry

  Tags: BMW AG, Brand, Branding, Capital Structures, Finance, Jim Henry, Marketing, Sales, Sales Strategy

• Detroit Auto Show: Mini Boss Jim McDowell on the Mini Cooper's Success

  BNET - 2009-01-12

  In a disastrous automobile market, U.S. sales of the fuel-efficient Mini brand gained 29 percent in 2008 to a U.S. record 54,077 units. The U.S. overtook the U.K. as the brand’s biggest-selling single market in the world.That’s a development few people would have foreseen when parent company BMW first revived...

  Tags: U.S., Car, Brand, BMW AG, Mini Cooper, Scion, Branding, Marketing, Jim Henry

• BMW Net Falls More Than 60 Percent

  BNET - 2008-11-05

  Unlike the Detroit 3, BMW is profitable. But like them, BMW has been hit by the international financial crisis and the downturn in the U.S. market. by Jim Henry

  Tags: BMW AG, Financial Accounting, Finance, Jim Henry, Brand, Mini Brand, Sales Strategy, Sales Force Management, Branding, Sales, Marketing

• DRIVING ME MAD

  - 2008-06-08

  LEWIS HAMILTON slammed the Canadian Grand Prix as "dangerous" after grabbing pole posit ion with a spectacular last-gasp lap. He joined leading drivers in branding the circuit "a joke" despite his delight at taking front spot where he scored his maiden victory 12 months ago. ...

  Tags: BMW AG, Branding, Ferrari, Hamilton, Honda Motor Co., Leadership, MARKETING

• DRIVING ME MAD

  - 2008-06-08

  LEWIS HAMILTON slammed the Canadian Grand Prix as "dangerous" after grabbing pole position with a spectacular last-gasp lap. He joined leading drivers in branding the circuit "a joke" despite his delight at taking front spot where he scored his maiden victory 12 months ago. ...

  Tags: BMW AG, Branding, Ferrari, Hamilton, Honda Motor Co., Leadership, MARKETING

• In pursuit of comfort

  - 2008-05-16

  LET'S GET SOME FACTS ABOUT Malaysia's luxury car market right. Firstly, the local market size is not large, but at an estimated fewer than 10,000 annually (and relatively recession-proof as some would believe it), it is big in terms of value. Secondly, the fight for the biggest piece...

  Tags: BMW AG, brand, Branding, car, Ferrari, Malaysia, MARKETING, SALES, Toyota Motor Corp.

• Luxury Brand Growth in China; OmniaLuo, Inc., Coach Inc., BMW Group, Audi AG and the Swatch Group Ltd Brands Add to Social Status of Chinese Consumers

  - 2008-03-31

  Coach Inc. ( News, Market ), BMW Group ( News, Market ), Audi AG, the luxury carmaker owned by Volkswagen ( News, Market ), the Swatch Group Ltd ( News, Market ) and OmniaLuo, Inc. (OTCBB: OLOU) ( http://ir.omnialuoinc.com ), are just a few of the brands that are succeeding...

  Tags: Audi AG, BMW AG, brand, Branding, China, Coach Inc., MARKETING

• Closet Opens New Flagship Store in Costa Mesa, The

  - 2008-01-14

  Jimmy Choo Gets Makeover at South Coast Plaza; Toyota of Huntington Beach Opening Feb. MARKETPLACE The Closet just opened a giant store at 1800 Newport Blvd. near 19th Street in Costa Mesa. Last year, the Closet's flagship store in Costa Mesa at Triangle Square closed and was expected...

  Tags: BMW AG, brand, Branding, Closet, Lexus, MARKETING, SALES