We are under such time pressures at work that we tend to solve problems based on what has worked in the past. This approach precludes us from finding new and effective solutions. Instead, we look for “quick fixes.” Considering a problem from different perspectives helps us solve...
For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...
Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...
What’s the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
It could be argued that society is moving backwards; that as adults, we’re becoming more child-like—demanding instant and varied pleasures to make us happy instead of developing the maturity to delay gratification. But really, what’s wrong with that? We have the technological innovations and resources to support our immediate desires...
When an important decision must be made in a high-pressure situation, it is natural to worry about making a “bad” or “wrong” decision. Most people prefer to have sufficient time to analyze a situation and consider the alternatives. In a high-pressure situation, however, time is often a luxury they cannot...
A project can be an awkward beast to manage. Because the purpose of a project is to bring about change, the context is often unsettled and uncertain. As a result, unexpected issues tend to crop up—changes occur and mistakes are made. An effective project manager must accept that the unexpected...
Tech Gear Shopping Made Easy With Recommendations and Buying Advice From CNET Editors http://backtoschool.cnet.com SAN FRANCISCO -- www.cnet.com, where people go to discover the latest in tech and consumer electronics, and a property of CNET Networks, Inc. (Nasdaq:CNET), today announced the launch of...
Unites News and Blogs for Greater Insight and Context; Network of Bloggers Includes David Berlind, Larry Dignan, Dan Farber and Mary Jo Foley SAN FRANCISCO -- ZDNet (www.zdnet.com), a leading web site for professionals at the intersection of business and technology and a property of...
SAN FRANCISCO -- TechRepublic (http://techrepublic.com.com), the leading online community for IT professionals and a property of CNET Networks, Inc. (Nasdaq:CNET), today unveiled a new look, features and functionality that enable IT professionals to take control of their information and networking needs. New tagging and personalization tools, tag-driven...
Articles 2006-10-09
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