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BNET Resources

Using Your Marketing Database Effectively: The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...; Tags: Marketing research, Sales strategy, Sales force management, BNET Editorial, marketing activity, sales promotion, marketing, business opportunity, database, sales, telemarketing, sales force, mailing list, advertisement, decision-making, technique, performance, tool, softwa; Articles 2008-03-03
Understanding Allowable Business Expenses: It's crucial for business owners to understand exactly what expenses can be deducted from total revenues and reported to shareholders, employees and taxing authorities. Some expenses are obvious: wages, salaries, and benefits you pay employees, for example. Allowable expenses also can vary according to activity, and thus can be a...; Tags: Asset management, Taxes, Benefits, Free trade, Operational accounting, BNET Editorial, depreciation, accountant, salary, business software, asset, tax, writeoff, natural gas, revenue, commission, benefit, income, spreadsheet, accounting, entertainment, insurance, shareholder, a; Articles 2008-01-30
Overcoming Sexism in the Workplace: Sexual harassment is a very sensitive subject and bound by legal and regulatory guidelines that must be adhered to. The advice provided within this article is not intended to be a definitive guide to dealing with sexism. Managers should use their discretion when dealing with such situations and use the...; Tags: BNET Editorial, harassment, workplace, regulatory guideline, team, technique, training, monitor, environment; Articles 2008-01-30
Introducing a Productivity Initiative: In a company where good, solid, and effective managerial processes exist already, many of the techniques for improving productivity should be easy to incorporate. Though technical capabilities are crucial, implementing new systems can be expensive and often lead to drastic reductions in productivity. Employing innovative managerial techniques is a cheaper...; Tags: PRODUCTIVITY, Corporate governance, Team management, BNET Editorial, technique, team, organizational culture, board, appraisal, financial terms, barrier, tool, training, knowledge, environment, financial, performance; Articles 2008-01-30
Producing White Papers: White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...; Tags: Sales strategy, Sales force management, Branding, BNET Editorial, direct mail, marketing, brand name, B2B, sales, financial, sales force, decision-making, information technology, leadership, benefit, industry, advertisement, brand, tool, Web site, Web; Articles 2008-01-03

Using Action Learning: Reg Revans (1907–2003) pioneered Action Learning as a management and organizational development tool. It’s based on the premise that people learn best when they focus on a problem together. By sharing their prior knowledge and experience and by asking good questions based upon what they don’t know, people can both...; Tags: BNET Editorial, knowledge, knowledge base, team, development tool, tool, environment, benefit, industry; Articles 2008-01-03
Weighing the Pros and Cons of a Career Break: Career breaks have never been more popular, as overworked employees look for some time away from their same old, same old routine. Most often people have one of two motivations for taking time off: either other priorities demand attention, or there’s a need to get away and gain some perspective...; Tags: Professional development, BNET Editorial, career, worker, financial management, entrepreneurial, job, talent, motivation, battery, industry, health care, agreement, financial, benefit, environment; Articles 2008-01-03
Networking Over the Internet: The Emerging World of Peer-to-Peer Commerce: Peer-to-peer embraces the networking capabilities of the Internet. “P2P” as dubbed by advocates enables the sharing and direct publication of resources and also allows the unused processing capability of computers to be shared and used more productively. While the peer-to-peer concept has, in fact, been around for decades, it’s grown...; Tags: Peer to peer (P2P), PRODUCTIVITY, BNET Editorial, P2P, client-server, voice call, Skype Technologies S.A., Napster Inc., computer, music, network, Internet, server, Web browser, Web, Web site, environment, security; Articles 2008-01-03
Competing For Profits: The true test of a marketing program is to deliver products and services that are both competitive and profitable. To do this you need to understand the factors that differentiate your business from your competitors and focus on developing your strengths. In some cases that means enhancing your products or...; Tags: Product marketing, BNET Editorial, New Product Development, product development, marketing, performance, benefit, sales; Articles 2008-01-03
Developing an Online Strategy: An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It’s essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...; Tags: Marketing research, Web site development, BNET Editorial, marketing activity, marketing, marketing strategy, strategy, customer service, Web site, email marketing, direct mail, direct marketing, support services, Web, information service, dot-com, e-mail, advertisement, pu; Articles 2007-12-18
Understanding Bankruptcy: At one time, bankruptcy was regarded as shameful—something that left the doors of bankrupt businesses shuttered and forlorn, while individuals huddled penniless on the streets or in jail, unable to face their friends. Today bankruptcy doesn’t carry quite that stigma. With business being covered far more broadly and intently by...; Tags: Litigation, BNET Editorial, bankruptcy, liquidation, income, asset, payment; Articles 2007-12-18
Providing Business Support for the Over 50s: Organizations and individuals have much to gain from assisting people over 50 who still want to work. Their skills, experiences, perspectives, and collective wisdom are needed—pure and simple! As demographics in the United States, Canada, the United Kingdom, continental Europe, and much of Asia show, birthrates are at historic lows;...; Tags: Gender and diversity, Workforce management, Financial accounting, BNET Editorial, talent, women, downsizing, U.K., worker, U.S., financial, financing, workplace, benefit, income, asset, survey, network; Articles 2007-12-18
Using NLP to Improve Your Management Skills: Have you ever wondered why you don’t get along with particular employees, why some members of your team don’t follow to your instructions, or why, when you think you’re approaching something correctly, it just doesn’t have the desired effect? NLP, Neuro Linguistic Programming, is fundamentally about making sense of how...; Tags: BNET Editorial, natural language processing, theory, team, technique, programming, job, environment; Articles 2007-12-17
Understanding the Characteristics of Workplace Bullying: The personal and emotional effects of workplace bullying can make it difficult for you, as an employer, to remain impartial. It's especially difficult to be objective when you've received conflicting accounts of an incident from various colleagues.It is therefore important to understand exactly what issues, actions, and incidents constitute workplace...; Tags: Recruitment & Selection, BNET Editorial, harassment, workplace, religion, appraisal, supervisor, environment, e-mail; Articles 2007-12-17
Using Blogging to Promote Your Company: A blog or Weblog is a public online diary that features the author’s comments, announcements, and recommended links. Blogs are now becoming an important form of business communication as they provide a fast, cost-effective way to share information such as project updates, research or test results, product news, or industry...; Tags: BNET Editorial, blogging, blog, leadership, message board, Web site, industry, Web, Internet, intellectual property, leader, knowledge; Articles 2007-12-17
Designing a Web Site That Works: Considering most people visit Web sites to find information, it’s not surprising the majority of sites focus more on presenting content than showcasing graphics. The most successful sites are built around the information they offer visitors. The most effective ones use graphic elements to enhance what readers take away—not...; Tags: Web site development, Channel management, Web technology, BNET Editorial, Web site, Web, graphics, font, vision, multimedia, job; Articles 2007-12-13
Setting Clear Objectives: When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it’s not really important how small or large the objective is, so long as the decisions you make...; Tags: Team management, BNET Editorial, aspiration, team, Management By Objective, image, career, game; Articles 2007-12-13
Getting Closer To Customers with a “Collegial Atmosphere”: The lines between companies and their customers are increasingly blurred, with businesses aiming to build a “collegial environment” that allows customers to interact easily and participate in product development and other processes. Conferences, workshops, collaborative working, and joint development projects, as well as interactive online services all help to contribute...; Tags: BNET Editorial, senior executive, environment, collaboration, marketing communication, partnership, product development, industry, agreement, marketing, network; Articles 2007-12-13
Understanding Web Site Management: Since a Web site is your window on the world, it needs to be carefully managed on a daily basis. When you develop a Web site, remember that:Web sites should be content- and message-driven. You want to both inform visitors of your message and deliver meaningful content in an attractive...; Tags: Web site development, Web technology, Channel management, BNET Editorial, Web hosting, Webmaster, Web site, outsource, Web, hacker attack, virus, accountability, computer network, information technology, Intranet, security, portal, firewall, window, computer, Internet, networ; Articles 2007-12-13
Assessing Risk-adjusted Rate of Return: Risk-adjusted Rate of Return is a performance measure that adjusts for the initial risk an investor takes at the time of a purchase.Every investor works with risk, but if they can quantify it, they should be able to make more informed decisions about which risks are worth taking. Calculating risk-adjusted...; Tags: Asset management, BNET Editorial, Sharpe Ratio, volatility, deviation, asset, beta, investor, investment, stock, risk, performance, security, analysis; Articles 2007-12-12