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	<title><![CDATA[bnet feature Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to bnet feature]]></description>
	<s:counts start="0" returned="20" found="101" />
	<language>en-us</language>
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		<title><![CDATA[How to Get Ahead: Act with Urgency]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13059_23-363524.html]]></link>
		<description><![CDATA[What makes a great leader? A Sense of Urgency, says Harvard?s  John P. Kotter.     	    How do you distinguish between a real and a false sense of urgency?        Behavior. With a false sense of urgency...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 10 Nov 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/marathon.html"><![CDATA[Marathon]]></category>
		<category domain="http://resources.bnet.com/topic/complacency.html"><![CDATA[Complacency]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/role+modeling.html"><![CDATA[Role Modeling]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/gm.html"><![CDATA[GM]]></category>
		<category domain="http://resources.bnet.com/topic/kotter.html"><![CDATA[Kotter]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[leadership]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[management]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET feature]]></category>
		<category domain="http://resources.bnet.com/topic/urgency.html"><![CDATA[urgency]]></category>
		<category domain="http://resources.bnet.com/topic/abby+ellin.html"><![CDATA[Abby Ellin]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[Raise Cash Through “Factoring”]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251705.html]]></link>
		<description><![CDATA[Sell unpaid accounts receivable to a factoring company that will  trade them for immediate cash.    	        The scenario: Customers are slow to pay, and unpredictable cash flow is disrupting operations.        The tactic:...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 21 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/factoring.html"><![CDATA[Factoring]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/accounts+receivable.html"><![CDATA[Accounts Receivable]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/jane+hodges.html"><![CDATA[Jane Hodges]]></category>
	</item>
	<item>
		<title><![CDATA[Cherry Pick Top Talent Away from Rivals]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251115.html]]></link>
		<description><![CDATA[Employ savvy recruiting tactics to poach A players from  competitors.    	        The scenario: With nearly every industry announcing  layoffs and closings, high-caliber talent is up for grabs.        The tactic: Employ savvy...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/talent.html"><![CDATA[Talent]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/recruiting.html"><![CDATA[Recruiting]]></category>
		<category domain="http://resources.bnet.com/topic/hiring.html"><![CDATA[Hiring]]></category>
		<category domain="http://resources.bnet.com/topic/competition.html"><![CDATA[Competition]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/kim+girard.html"><![CDATA[Kim Girard]]></category>
	</item>
	<item>
		<title><![CDATA[Sell Off Non-Critical Assets to Raise Cash]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251135.html]]></link>
		<description><![CDATA[Keep the parts of the business that will help the company grow;  get rid of what won't.    	  The scenario: Insignificant assets are hogging resources &#8212; without a clear payoff in sight.    The tactic: Keep the parts of the business that will...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/asset.html"><![CDATA[Asset]]></category>
		<category domain="http://resources.bnet.com/topic/asset+management.html"><![CDATA[Asset Management]]></category>
		<category domain="http://resources.bnet.com/topic/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/non-core+assets.html"><![CDATA[Non-Core Assets]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sandisk.html"><![CDATA[SanDisk]]></category>
		<category domain="http://resources.bnet.com/topic/toshiba.html"><![CDATA[Toshiba]]></category>
		<category domain="http://resources.bnet.com/topic/liquidity.html"><![CDATA[Liquidity]]></category>
		<category domain="http://resources.bnet.com/topic/jane+hodges.html"><![CDATA[Jane Hodges]]></category>
	</item>
	<item>
		<title><![CDATA[Prioritize Your Debt]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251139.html]]></link>
		<description><![CDATA[     	  The scenario: A company&#8217;s cash flow is  pinched, but the stack of bills to lenders and creditors is piling up fast.  The tactic: Steal a page from the Chapter 11  handbook: Follow the &#8220;absolute priority rule&#8221; and pay off debts ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/cash+flow.html"><![CDATA[Cash Flow]]></category>
		<category domain="http://resources.bnet.com/topic/vendor.html"><![CDATA[Vendor]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/absolute+priority+rule.html"><![CDATA[Absolute Priority Rule]]></category>
		<category domain="http://resources.bnet.com/topic/debt+prioritization.html"><![CDATA[Debt Prioritization]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/jane+hodges.html"><![CDATA[Jane Hodges]]></category>
	</item>
	<item>
		<title><![CDATA[Land a Private Placement to Fund Critical Investments]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251193.html]]></link>
		<description><![CDATA[Seeking out private investors doesn't just promise more  control over the process than a public offering — it often leads to  bigger payouts, too.    	            The scenario: A public company in need of serious...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/placement.html"><![CDATA[Placement]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/mako.html"><![CDATA[Mako]]></category>
		<category domain="http://resources.bnet.com/topic/public+market.html"><![CDATA[Public Market]]></category>
		<category domain="http://resources.bnet.com/topic/investor.html"><![CDATA[Investor]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/private+placement.html"><![CDATA[Private Placement]]></category>
		<category domain="http://resources.bnet.com/topic/private+funding.html"><![CDATA[Private Funding]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/susanna+hamner.html"><![CDATA[Susanna Hamner]]></category>
	</item>
	<item>
		<title><![CDATA[Refinance Your Debt]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251198.html]]></link>
		<description><![CDATA[Renegotiate debt terms or exchange debt for equity in order to  conserve cash — or even grow.    	  The scenario: Too many financial obligations are  tying up the balance sheet.  The tactic: Renegotiate debt terms or exchange debt  for equity in order...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/debt.html"><![CDATA[Debt]]></category>
		<category domain="http://resources.bnet.com/topic/balance+sheets.html"><![CDATA[Balance Sheets]]></category>
		<category domain="http://resources.bnet.com/topic/litigation.html"><![CDATA[Litigation]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/financial+statements.html"><![CDATA[Financial Statements]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/debt+refinancing.html"><![CDATA[Debt Refinancing]]></category>
		<category domain="http://resources.bnet.com/topic/balance+sheet+restructuring.html"><![CDATA[Balance Sheet Restructuring]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/jane+hodges.html"><![CDATA[Jane Hodges]]></category>
	</item>
	<item>
		<title><![CDATA[Price Optimize for Your Best Customers]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251199.html]]></link>
		<description><![CDATA[Segment your core customers from the deal seekers — and  offer goods that will appeal to each.    	  The scenario: Customers who account for a small  percentage of sales are taking up a large percentage of time and energy &#8212;  at a time...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/corning+inc..html"><![CDATA[Corning Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/the+dow+chemical+co..html"><![CDATA[The Dow Chemical Co.]]></category>
		<category domain="http://resources.bnet.com/topic/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/customer+segmentation.html"><![CDATA[Customer Segmentation]]></category>
		<category domain="http://resources.bnet.com/topic/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/multi-tier+pricing.html"><![CDATA[Multi-tier Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/karen+steen.html"><![CDATA[Karen Steen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GLW</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DOW</category>
		<category domain="tickers">GLW,DOW</category>
	</item>
	<item>
		<title><![CDATA[Rebalance Compensation From Top to Bottom]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251266.html]]></link>
		<description><![CDATA[When morale flags, sacrifice executive pay and reward those  further down the ladder to send a unifying message.    	  The scenario: Budget cuts and fear of layoffs are  killing employee morale, and productivity has come to a standstill.  The tactic: Sacrifice executive pay...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/sysco+corp..html"><![CDATA[Sysco Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/payroll+solutions.html"><![CDATA[Payroll Solutions]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/compensation.html"><![CDATA[Compensation]]></category>
		<category domain="http://resources.bnet.com/topic/salary.html"><![CDATA[Salary]]></category>
		<category domain="http://resources.bnet.com/topic/layoffs.html"><![CDATA[Layoffs]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/danielle+novy.html"><![CDATA[Danielle Novy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SYY</category>
		<category domain="tickers">SYY</category>
	</item>
	<item>
		<title><![CDATA[Take Advantage of Training Programs]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251309.html]]></link>
		<description><![CDATA[While competitors cut training, invest wisely in programs that  will help you hang onto A players and prepare your company to rebound after the  recession.    	              The scenario: Cost-cutting leaves little room...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[Training]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/training+and+certification.html"><![CDATA[Training And Certification]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/employee+training.html"><![CDATA[Employee Training]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/kim+girard.html"><![CDATA[Kim Girard]]></category>
	</item>
	<item>
		<title><![CDATA[Exploit Revolving Credit]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251310.html]]></link>
		<description><![CDATA[If you've got good credit, use it. Pull cash from revolvers to  have it on hand, so you can make other payments or pursue growth.    	      The scenario: A company is in a stable position to  acquire or grow, but...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bank.html"><![CDATA[Bank]]></category>
		<category domain="http://resources.bnet.com/topic/liquidity.html"><![CDATA[Liquidity]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/jane+hodges.html"><![CDATA[Jane Hodges]]></category>
	</item>
	<item>
		<title><![CDATA[Capitalize on Affordable Luxuries]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251349.html]]></link>
		<description><![CDATA[Over-leveraged consumers have less disposable income now than they  have in past recessions — but history suggests they'll open  their wallets for the right stuff.    	              The scenario: Over-leveraged consumers have less...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/consumer.html"><![CDATA[Consumer]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/luxury.html"><![CDATA[Luxury]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/the+lipstick+indicator.html"><![CDATA[The Lipstick Indicator]]></category>
		<category domain="http://resources.bnet.com/topic/luxury+goods.html"><![CDATA[Luxury Goods]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/john+maas.html"><![CDATA[John Maas]]></category>
	</item>
	<item>
		<title><![CDATA[Double Down on Strategic Advertising]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13241_23-251352.html]]></link>
		<description><![CDATA[Now is the time to increase communication with customers to show  how your product can ease the difficulties they're going through.    	                  The scenario: Hard-sell or luxury-oriented ad ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/razeghi.html"><![CDATA[Razeghi]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/recession+strategy.html"><![CDATA[Recession Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/susanna+hamner+and+john+maas.html"><![CDATA[Susanna Hamner and John Maas]]></category>
	</item>
	<item>
		<title><![CDATA[Obama v. McCain — Online!]]></title>
		<link><![CDATA[http://www.bnet.com/2346-11452_23-245589.html]]></link>
		<description><![CDATA[Setting politics and content aside, BNET art director Marc Mendell clicks through the McCain and Obama campaign Web sites, analyzing the effectiveness of their visual design. by Danielle Novy]]></description>
		<s:doctype><![CDATA[Image galleries]]></s:doctype>
		<pubDate>Mon, 03 Nov 2008 09:58:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/art.html"><![CDATA[Art]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/danielle+novy.html"><![CDATA[Danielle Novy]]></category>
		<category domain="http://resources.bnet.com/topic/art.html"><![CDATA[Art]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/danielle+novy.html"><![CDATA[Danielle Novy]]></category>
		<category domain="http://resources.bnet.com/topic/campaign.html"><![CDATA[Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/barack+obama.html"><![CDATA[Barack Obama]]></category>
		<category domain="http://resources.bnet.com/topic/john+mccain.html"><![CDATA[John McCain]]></category>
		<category domain="http://resources.bnet.com/topic/web+design.html"><![CDATA[Web Design]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
	</item>
	<item>
		<title><![CDATA[Obama v. McCain – Online!]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-245648.html]]></link>
		<description><![CDATA[Setting politics and content aside, BNET Art Director Marc  Mendell clicks through the McCain and Obama campaign Web sites, analyzing the  effectiveness of their visual design.      Gallery Contents     Smart Design Guides       Eyes to...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 31 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/danielle+novy.html"><![CDATA[Danielle Novy]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/danielle+novy.html"><![CDATA[Danielle Novy]]></category>
		<category domain="http://resources.bnet.com/topic/campaigns.html"><![CDATA[Campaigns]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
	</item>
	<item>
		<title><![CDATA[Discover Your Base of Influencers — and Put Them to Work]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-245719.html]]></link>
		<description><![CDATA[In his 2008 primary bid, Ron Paul energized grassroots organizers,  outsourcing critical campaign roles and letting them do his marketing for him.     	    The quirky campaign of Texas Congressman Ron Paul gave this  election cycle a clever marketing ploy when supporters...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 31 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/campaign.html"><![CDATA[Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/obama.html"><![CDATA[Obama]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/eric+reyes.html"><![CDATA[Eric Reyes]]></category>
		<category domain="http://resources.bnet.com/topic/campaign.html"><![CDATA[Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/obama.html"><![CDATA[Obama]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/eric+reyes.html"><![CDATA[Eric Reyes]]></category>
		<category domain="http://resources.bnet.com/topic/barack+obama.html"><![CDATA[Barack Obama]]></category>
		<category domain="http://resources.bnet.com/topic/john+mccain.html"><![CDATA[John McCain]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+design.html"><![CDATA[Web Design]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
	</item>
	<item>
		<title><![CDATA[Give Your Logo Power Beyond Words]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-245720.html]]></link>
		<description><![CDATA[Barack Obama's presidential campaign proved that the  stickiness of a logo has as much to do with the design as how it's  used — and how you let others use it.    	         Until Bush-Cheney unveiled its bold,...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 31 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/microsoft+word.html"><![CDATA[Microsoft Word]]></category>
		<category domain="http://resources.bnet.com/topic/logo.html"><![CDATA[Logo]]></category>
		<category domain="http://resources.bnet.com/topic/barack+obama.html"><![CDATA[Barack Obama]]></category>
		<category domain="http://resources.bnet.com/topic/michael+bierut.html"><![CDATA[Michael Bierut]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/john+maas.html"><![CDATA[John Maas]]></category>
		<category domain="http://resources.bnet.com/topic/campaign.html"><![CDATA[Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/john+mccain.html"><![CDATA[John McCain]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+design.html"><![CDATA[Web Design]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
	</item>
	<item>
		<title><![CDATA[Click with Millennials Through Multiple Channels]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-245721.html]]></link>
		<description><![CDATA[The Obama campaign's slick outreach to Gen Y  demonstrated how businesses should market to this demographic: offer them  genuinely valuable services.    	    Senator Barack Obama&#8217;s campaign successfully  tapped into one of today&#8217;s fickle markets &#8212; Gen Y. Today&#8217;s  so-called Millennials...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 31 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://resources.bnet.com/topic/director.html"><![CDATA[Director]]></category>
		<category domain="http://resources.bnet.com/topic/millennials.html"><![CDATA[Millennials]]></category>
		<category domain="http://resources.bnet.com/topic/obama+campaign.html"><![CDATA[Obama Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/banking.html"><![CDATA[Banking]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/eric+reyes.html"><![CDATA[Eric Reyes]]></category>
		<category domain="http://resources.bnet.com/topic/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://resources.bnet.com/topic/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://resources.bnet.com/topic/director.html"><![CDATA[Director]]></category>
		<category domain="http://resources.bnet.com/topic/millennials.html"><![CDATA[Millennials]]></category>
		<category domain="http://resources.bnet.com/topic/obama+campaign.html"><![CDATA[Obama Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/banking.html"><![CDATA[Banking]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/telecom+%2526+utilities.html"><![CDATA[Telecom & Utilities]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/eric+reyes.html"><![CDATA[Eric Reyes]]></category>
		<category domain="http://resources.bnet.com/topic/campaign.html"><![CDATA[Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/barack+obama.html"><![CDATA[Barack Obama]]></category>
		<category domain="http://resources.bnet.com/topic/john+mccain.html"><![CDATA[John McCain]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+design.html"><![CDATA[Web Design]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
	</item>
	<item>
		<title><![CDATA[Adjust Your Messaging on the Fly]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-245722.html]]></link>
		<description><![CDATA[Smart marketers can learn from McCain's ability to tweak  his campaign message – but should beware of changing it too often.     	    Election &#8217;08 has had some memorable message  misses. Mike Huckabee&#8217;s evangelical bent and crusade for a &#8220;Sanctity  of...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 31 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/message.html"><![CDATA[Message]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/messaging.html"><![CDATA[Messaging]]></category>
		<category domain="http://resources.bnet.com/topic/mccain.html"><![CDATA[McCain]]></category>
		<category domain="http://resources.bnet.com/topic/mike+huckabee.html"><![CDATA[Mike Huckabee]]></category>
		<category domain="http://resources.bnet.com/topic/instant+messaging.html"><![CDATA[Instant Messaging]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/groupware.html"><![CDATA[Groupware]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/eric+reyes.html"><![CDATA[Eric Reyes]]></category>
		<category domain="http://resources.bnet.com/topic/message.html"><![CDATA[Message]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/messaging.html"><![CDATA[Messaging]]></category>
		<category domain="http://resources.bnet.com/topic/mccain.html"><![CDATA[McCain]]></category>
		<category domain="http://resources.bnet.com/topic/mike+huckabee.html"><![CDATA[Mike Huckabee]]></category>
		<category domain="http://resources.bnet.com/topic/instant+messaging.html"><![CDATA[Instant Messaging]]></category>
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		<category domain="http://resources.bnet.com/topic/groupware.html"><![CDATA[Groupware]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/eric+reyes.html"><![CDATA[Eric Reyes]]></category>
		<category domain="http://resources.bnet.com/topic/campaign.html"><![CDATA[Campaign]]></category>
		<category domain="http://resources.bnet.com/topic/barack+obama.html"><![CDATA[Barack Obama]]></category>
		<category domain="http://resources.bnet.com/topic/john+mccain.html"><![CDATA[John McCain]]></category>
		<category domain="http://resources.bnet.com/topic/politics.html"><![CDATA[Politics]]></category>
		<category domain="http://resources.bnet.com/topic/web+design.html"><![CDATA[Web Design]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
	</item>
	<item>
		<title><![CDATA[10 Ways to Upgrade Your Look]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13068_23-213017.html]]></link>
		<description><![CDATA[Do you dress like a boss-to-be or a permanent underling? Here are  10 simple ways to upgrade your look from passed-over to promotion-ready.    	             Permanent Underling        ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 29 Jul 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/shoe.html"><![CDATA[Shoe]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+staff.html"><![CDATA[BNET Staff]]></category>
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		<category domain="http://resources.bnet.com/topic/workplace.html"><![CDATA[Workplace]]></category>
		<category domain="http://resources.bnet.com/topic/business+dress.html"><![CDATA[Business Dress]]></category>
		<category domain="http://resources.bnet.com/topic/business+casual.html"><![CDATA[Business Casual]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
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