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- How to Market in a Downturn
- John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers ("must-haves" and "wannabes") and how to appeal to both in a recession. You’ve said there are two types of luxury consumers. What are they?...
- Articles 2009-07-20
- Q&A with Nick Faldo: Advice for Amateurs
- Nick Faldo talks about his golf heroes and gives tips for amateurs: watch your tempo, visualize what you want to happen on the course, and accept when things don't go your way. When did you develop your...
- Articles 2009-07-24
Additional Resources
- Q&A: Peter Rost on His Quixotic Bid to Become Obama's FDA Chief
- Pfizer whistleblower and compulsive blogger Peter Rost has tossed his Panama hat into the ring for the post of FDA commissioner in the new Obama administration. He's got the "backing" -- or at least the paperwork -- of Sen. Sherrod Brown and Rep. Jo Ann Emerson. Rost...
- Blog posts 2008-12-04
- Q&A With Medicis CEO Jonah Shacknai, Who Sees a "Definite Downturn" in Vanity Pharma
- Medicis is going through a dramatic period. The vanity pharma company's Restylane dermal filler is in a battle royale with Allergan's Juvederm. It's waiting for FDA approval for Reloxin, its competitor to Allergan's Botox. And it just acquired LipoSonix, a high-intensity non-invasive ultrasound fat reducer. I talked...
- Blog posts 2008-10-06
- Q&A: How the Drug Business May Lose the Right to Advertise
- With a new president and a Democrat-controlled Congress, lobbyists are already contemplating a scenario in which the drug business either loses or gives up the right to advertise its products to consumers. Such a move would be dramatic, ending a brief, wild decade of animated toenail fungus monsters and warnings...
- Blog posts 2008-11-10
- Q&A: Haverford Trust CIO Smith Says Target Better Off For Proxy Battle
- As chief investment officer of Haverford Trust, Hank Smith had a major interest in the proxy contest between William Ackman and Target’s management led by CEO Gregg Steinhafel. Smith oversees an investment portfolio that includes 1.06 million Target shares, and naturally followed the struggle with interest. Rather than viewing it...
- Blog posts 2009-06-05
- BNET Q&A With Jim Champy, The Doctor of Downsizing
- Today on Sterling Performance, our management blog from BNET UK, you'll want to check out Joanna Higgins' interview with management guru Jim Champy, who has a new book out, called 'Outsmart.' The book is based entirely on devil-in-the-details-type case studies -- a refreshing break from abstract theory....
- Blog posts 2008-05-28
- Q&A: Fox's Steven Cohen on the Advertiser Boycott Over His Remarks on Soccer Stadium Deaths
- Steven Cohen, the host of Fox Football Fone-In and Sirius XM's World Soccer Daily, is battling fans of Liverpool F.C. who are urging advertisers to abandon his shows after he blamed them for 96 deaths at a soccer stadium in 1989. Cohen agreed to do a Q&A with BNET about...
- Blog posts 2009-06-24
- Q&A: ValueClick's Ardis on Where Client Money Is Going
- ValueClick announced a decline in revenue for the third quarter today -- a depressing sign that online advertising may not be as recession-proof as everyone says it is. A couple of weeks before the earnings call, BNET spoke to ValueClick's vice president of corporate strategy, John Ardis, about his outlook...
- Blog posts 2008-10-29
- What Lilly Learned From Steak n Shake: A Q&A on Cymbalta
- Eli Lilly’s Cymbalta is fast adding indications. Today the company announced the results of a trial to see if the drug can be used for back pain and last week it was approved in Europe for generalized anxiety disorder. Its wide variety of uses --...
- Blog posts 2008-08-25
- A Q&A With J&J's Joe Natale on Why Pharma Stays Stuck in the Web's Past
- Pharmaceutical company web sites tend to have one thing in common: They almost never allow consumers to interact with each other or the company. That's a stark contrast to companies in every other consumer-oriented business, where brands are desperate to get consumers hooked on their bulletin boards, web-hosting services and...
- Blog posts 2008-10-20
- Q&A: Merck's Kevin Nalty, YouTube Star, Explains Why He Quit
- Kevin Nalty was Merck's consumer product director on Propecia until last week when he quit after a series of videos he posted on YouTube drew too much attention to the drug company. The move came after it emerged that he was “Nalts,†the creator of a YouTube video titled “Farting...
- Blog posts 2009-05-27
- Q&A: A&P Chairman Haub Backs Better Food's Advantages, Pt. 2 Private Label
- Consumers are learning important lessons in the recession, ones that will benefit supermarket operators such as A&P long term. Yesterday, in the first part of Bnet’s Q&A with Christian Haub, executive chairman of A&P, the topic of discussion was better food and how A&P had adapted its...
- Blog posts 2009-06-24
- Q&A: Ad Taxes, Web Privacy and FTC Fines on the Agenda
- The day after the election of Barack Obama as president, I called my favorite lobbyist, Dan Jaffe of the Association of National Advertisers, to ask him what he thought was in store for the advertising business. Here's what he told me: BNET: What is this new administration...
- Blog posts 2008-11-10
- National Chains Zero in on Manhattan: Q&A With Madison Retail Group
- The overall economy is bad and consumer spending is down, so why to so many large national chains seem to be focusing right now on expansion in New York City, a locale many of them shunned because of the perceived high cost of doing business? J.C. Penney just opened its...
- Blog posts 2009-08-21
- The State of the Fast Food Industry: Q&A With Zagat
- Restaurant-review empire Zagat Survey recently released the results of its second survey of the fast food industry. Just over 6,100 respondents weighed in on 103 chains across the country, nearly double the number of outfits analyzed two years ago, when Zagat put out its first fast-food barometer. Combined, all surveyors...
- Blog posts 2009-06-19
- Will Zappos Change Post Amazon? Q&A With Bill Cusick
- Two giants in online retailing are merging with the announcement that Amazon.com is buying shoe store Zappos.com in a cash and stock deal estimated at just under $928 million. A question on the minds of many loyal Zappos customers is: How will the store change? Management of both companies are...
- Blog posts 2009-07-24
- How Retail Aims to Survive the Recession: Q&A With Faith Hope Consolo
- For more than 20 years, Faith Hope Consolo has been on the front lines of retail in Manhattan. As chair of the retail leasing and sales division at Prudential Douglas Elliman in New York, she specializes in finding spaces for luxury tenants and has worked with such names as Armani,...
- Blog posts 2009-02-17
- What Makes a Retailer Green? Q&A With Greenopia
- What are the nation's most environmentally friendly retailers? Sustainability advocacy group Greenopia aims to let you know with its recently released list of greenest and not so green retailers. Here are a few highlights: IKEA won in the department-store category, Whole Foods headed up grocers and Patagonia won in apparel....
- Blog posts 2009-04-30
- Online Retailers Performances Slide: Q&A With ForeSee
- Apparently online retailers aren't satisfying shoppers lately. A recent study put out by Ann Arbor, Mich.-based research firm ForeSee Results reported that consumer satisfaction with e-retail fell three percent from last year. And to illustrate how bad things have gotten in the industry, the firm throws out a striking statistic:...
- Blog posts 2009-05-15
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