Managers who manage their time well not only get more accomplished, but they also set the tone for employees to be more proactive about their own schedules. Melissa Raffoni, author of the Harvard Business Review article "Are You Spending Your Time the Right Way?", shares techniques that will help you...
Smart or stupid, friendly or frigid, helpful or hindrance -- you don't get to pick who will be your boss. Try these tips to master the proper care and feeding of the most important relationship in your career. by BNET staff
In this podcast, social media expert and LinkedIn community evangelist Mario Sundar discusses what sites are getting the most buzz and how companies can use social networking sites -- such as Facebook, LinkedIn, and Twitter -- to connect with their customer base. For more ways companies can use social networking:...
When it comes to work life, Stewart Friedman says, "Balance is the wrong metaphor because it implies trade-offs." To bring more passion to their work, managers need to integrate work, home, community, and self. Friedman discusses how to truly integrate those elements through introspection, discussion, and experimentation. ...
With viral marketing, you spend nothing and let your fans do the work for you. In this podcast, online marketing expert David Meerman Scott explains how to use the Internet to spread your ideas virally and get greater impact than you would from traditional advertisements. For more...
The way you stand, tilt your head, or gaze at someone can often be more powerful than the words you say. Change-management specialist and author Carol Kinsey Goman offers tips on how to use body language to help build trust and credibility with customers, colleagues, and clients. ...
Every company needs to change its tactics during an economic slowdown. Here’s how the smart ones survive. How Banks Pulled Through the 2001 Recession Source: Federal Reserve Bank of New York Financial institutions came...
Want to become a celebrity in your field? "Get Slightly Famous" author Steven Van Yoder offers some targeted PR strategies for attracting more business with less effort. by BNET staff
More and more companies are using blogs to reach potential customers. Public relations expert and BNET's Catching Flack blogger Jon Greer talks about why and how to start a blog for your business. To read more from Greer on this topic, check out these recent posts: ...
Companies that try to go both green and mainstream could be setting themselves up for failure. Green consumers want to solve the planet's needs before their own, but mainstream consumers care more about their personal needs. Steve Bishop explains how consumer behavior actually has a bigger impact than product design,...
Many managers try to apply common wisdom to everyday challenges. Organizational management expert Jeffrey Pfeffer explains why this can lead to poor business choices. For more on Pfeffer's unconventional approach to management, see our BNET Book Brief video on his book "What Were They Thinking?" by BNET...
HBR's Cathy Olofson sits down with Columbia University professor Duncan Watts to discuss his new article in the May 2007 issue of Harvard Business Review, "Viral Marketing for the Real World." Watts explains that while marketing messages may not exactly spread like disease, viral marketing, if used correctly, can be...
In this show, we turn the tables. BNET Executive Editor Jeff Davis interviews the Useful Commute's regular host, Carmine Gallo. Carmine is a communications coach for some of the world's largest brands and is the author of a brand new book "Fire Them Up: 7 Simple Secrets to Inspire Your...
Learn how to leverage the power of blogs, podcasting, viral marketing and online media to reach potential customers and buyers. We talk to David Meerman Scott, author of "The New Rules of Marketing and PR," about harnessing the power of Web-based communications. Length: 00:08:55 by BNET...
Are your business initiatives undermining one another? These greatest hits from the BNET Business Library will show you how to keep your goals aligned. Balanced Scorecard Behaviors Source: Business, The Ultimate Resource Two professors developed the balanced scorecard as an approach to strategic...
This week, you may notice a few changes here at BNET. We're very pleased to introduce our latest offering: BNET Video. We've also updated the design of our home page to help you find the newest and most useful content on the site. We've added handy links to our Tools...
Want to generate good press — or avoid PR backlash in times of crisis? Learn how to manage the media with our Top Five stories on public relations. Media Relations 101 Source: NETA Online Never confuse publicity with advertising. You can't control...
Does your company's game plan need an update? Our top downloaded strategy articles can help you increase your tactical wisdom. The Seven Deadly Sins of Strategy Source: Strategic Decisions Group What strategic sins is your company making? Are you in danger of...
The term Web 2.0 is the buzz phrase of the internet these days, but do most people really know what it is? ZDNet Editor-in-Chief, Dan Farber, helps clarify this new collaborative tech revolution and lets us know how it can be put to use within your organization. ...
In a perfect world, when you call a meeting, everyone shows up on time, comes prepared, is not distracted by their PDA or laptop, and stays alert and engaged. But it's not a perfect world. BNET talks to Bert Decker a communications expert, best selling author and entrepreneur, to find...
