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- Denta +: A Case Study of an Experience Economy Enterprise
- Using the experience economy idea requires thinking about the business as theater. The key questions are: How can one provide customers with an ongoing unforgettable experience? How can one refresh the experience so customers won't become bored? Team members must think of themselves as actors in a real life performance....
- Case studies 2003-01-01
- Improving Customer Service Through Effective Communications
- Over the past few years, service have recognized that price and image marketing will no longer provide them with a competitive advantage. Research indicates that the effectiveness of advertising is more myth than fact. It is also suggested that advertising can be a disadvantage because people feel that it is...
- White papers 2003-01-01
- Why Change Efforts Fail
- From the executive summary: ‘It is difficult to know the reasons why people resist and why change fails. There can be numerous reasons. Resistance can be multi-dimensional. The reasons can be conscious and unconscious. The proposed cure for dealing with resistance may even poison the change process. The paper examines...
- White papers 2003-01-01
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