Resources

135 Resources for

books and marketing

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Books at bedtime
The last thing Winston Churchill (or Ramsay MacDonald, for that matter) would have thought of discussing before taking power as prime minister was the kind of books they read to their children, or took to bed with them after a hard night's slog wading through government papers. But such are...
Tags: Books, British Broadcasting Corp., CAREER, MARKETING, radio, soldier
Research articles 2007-06-30
Mystery Writers of America Announces 2007 Edgar Award Winners
To: ENTERTAINMENT EDITORSContact: Margery Flax of MWA, +1-212-888-8272; or Joannie Danielides of Danielides Communications, +1-212-319-7566, for Mystery Writers of America NEW YORK, April 26 /PRNewswire-USNewswire/ -- Mystery Writers of America (http://www.mysterywriters.org) is proud to announce on the 198th anniversary of the birth of Edgar Allan Poe, its Nominees for the...
Tags: America, Books, British Broadcasting Corp., Edgar, MARKETING, Simon & Schuster Inc., TVs
Research articles 2007-04-26
Books and videos recently received.
AN ANNOTATED BIBLIOGRAPHY ON GENDER IN SECONDARY EDUCATION: RESEARCH FROM SELECTED COMMONWEALTH COUNTRIES. Jha, Jyotsna, ed. Commonwealth Secretariat, 2007. BECOMING 13 VIDEO, Sondhi, Geet, King, Victoria, and Clarke, Annette, producers. National Film Board of Canada, 2006. BIOGRAPHICAL DICTIONARY OF CHINESE WOMEN:...
Tags: board, Books, Canada, City University, Indiana University, MARKETING, video, women
Research articles 2007-03-22
Web watch
TV NBC.com has posted the first episode of Raines, its new crime drama starring Jeff Goldblum. Check it out at nbc.com/NBC_First_Look. Raines premieres March 15. PBS' Frontline is posting its entire News War special, a four-part look at the future of news,...
Tags: blog, Blogging, Books, INTERNET, MARKETING, NBC Universal Inc., PBS, Web
Research articles 2007-03-06
Murdoch pulls plug on O.J. book deal
November sweeps have never been this sensational. First came the firestorm over O.J. Simpson's new book and Fox Broadcasting's television interview, which promised to describe how he would have killed his ex-wife and friend in 1994, had he done it. Now, Rupert Murdoch, whose News...
Tags: Associated Press, Books, HarperCollins, marketing, SALES, TVs, violence
Research articles 2006-11-21
Award-Winning Author/Illustrator Todd Parr Creates One-of-a-Kind Book with Pay-It-Forward Message
Book inspired by Conrad Hilton's Philosophy - aFill the Earth with the Light and Warmth of Hospitality'; Hilton Family pledges to donate more than 10,000 abe hospitable' books to Books for Kids Foundation and Reach Out and Read in Celebration of National Children's Book Week BEVERLY HILLS, Calif. --...
Tags: Benefits, Books, Branding, HEALTHCARE, Hilton Hotels Corp., MARKETING, SOFTWARE
Research articles 2006-11-14
Fresh forum for top local writers.
Byline: DD McNicoll Aug 30, 2006 (The Australian - ABIX via COMTEX) -- A new, monthly supplement is to be included in "The Australian" newspaper, dealing with books and authors. "The Australian Literary Review" has gained the support of the Australia Council for...
Tags: Books, MARKETING, University of Melbourne
Research articles 2006-08-30
Get out the magnifying glass
WHEN ONE window in a building gets broken and stays that way, soon all the windows will be broken. That's the idea behind Broken Windows, Broken Business (Warner Business Books, $21.95) by PR executive Michael Levine. Levine warns that every detail is critical. As a warning, he points to Kmart,...
Tags: Books, Construction, JetBlue Airways Corp., K Mart, MARKETING, window
Research articles 2006-01-01
Stores Cater to Student Market
Last St. Patrick's Day marked the 50-year anniversary of Gibson's Books first opening its doors to business. In today's retail climate this is a milestone. One would only need to speak with Matt Bueche briefly to realize, that in addition to business, this is also a tribute to family and...
Tags: Books, Gibson, MARKETING, NBC Universal Inc., Pricing, SOFTWARE, textbook
Research articles 2005-12-01
Books received.
Asia Forgotten armies: The fall of British Asia, 1941-1945 By CHRISTOPHER BAYLY and TIM HARPER Cambridge, MA: Harvard University Press, 2005 ISBN 0-674-01748-X Asian travel in the Renaissance ...
Tags: Asia, Books, Cornell University, HARDWARE, MARKETING, Singapore, Strategy
Research articles 2005-10-01
Target and The Boston Globe Celebrate Children's Books!
BOSTON -- E[acute accent]2005 Children's Book Festival Returns to Boston September 16-17 E[acute accent]For the third consecutive year, Target presents The Boston Globe Children's Book Festival, September 16 at Boston's Public Library and September 17 at Faneuil Hall Marketplace. This free, fun-filled two-day event features readings and signings by...
Tags: Books, Boston, Boston Globe, Festival, MARKETING
Research articles 2005-09-15
10 Underrated Business Books
They are hardly traditional, but by challenging conventional wisdom, these books explain the big ideas that are essential to business success. Economics ...
Tags: Public Relations, Entrepreneurship, Blurb, Books, Publisher, BNET Feature, Business, resources, career, management, Finance, Financial Accounting, Criticism, Geoffrey James, Corporate Communications, Marketing, Marketing Research
Articles 2007-08-24
The Embeds' War
In a 3-week period during the spring of 2003, a U.S.-led coalition won an impressive victory over the badly overmatched forces of Saddam Hussein. During that same period, the U.S. military seemed to have won a victory over its fear of the media. This collateral triumph was due to the...
Tags: Baghdad, Books, Iraq, MARKETING, soldier, U.S., U.S. Army
Research articles 2005-05-01
Ari Fleischer to Speak at the Atlanta Press Club Newsmaker Luncheon
ATLANTA -- Ari Fleischer, former White House press secretary, will speak to The Atlanta Press Club in The Commerce Club's 16th floor dining room on Wednesday, March 9. Fleischer will review and sign copies of his new book, Taking Heat: The President, The Press and My Years in the White...
Tags: Books, Leadership, lunch, MARKETING, White House
Research articles 2005-03-04
Information Today, Inc. puts out two new books.(BOOKS)(Brief Article)
Information Today, Inc. ITI announced the release of two new books: The Accidental Library Manager (ISBN: 1-57387-210-5, softbound, 384 pp., $29.50) by Rachel Singer Gordon and The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources (ISBN: 0-910965-66-8, softbound, 312 pp.,...
Tags: advisor, Books, FINANCE, Information Today Inc., Investment, MARKETING, Web
Research articles 2005-03-01
A poet, a monk and a journalist; Books revive interest in trio of writers, friends: Lax, Merton and Rice
THE WAY OF THE DREAMCATCHER: SPIRIT LESSONS WITH ROBERT LAX: POET, PEACEMAKER, SAGE By S.T. Georgiou Novalis, 288 pages, $14.95 WHEN PROPHECY STILL HAD A VOICE: THE LETTERS OF THOMAS MERTON & ROBERT LAX Edited by Arthur W. Biddle University Press of Kentucky, 448 pages,...
Tags: Books, Columbia University, friendship, MARKETING, Robert
Research articles 2004-10-08
Political titles play an unusual role in this campaign
Books, the oldest of the "old media," are pushing serious issues into the presidential campaign and will remain a powerful force in coming weeks. They're shoving aside cable news networks and flashy Web sites, the "new media" it was fashionable to think would dominate political reporting. The influential role...
Tags: Books, Bush, Government, Kerry, MARKETING, media, terrorism, USA Today, White House
Research articles 2004-04-01
Books: Leisure reading
'Loud and Clear' By Anna Quindlen Random House, $24.95. Anna Quindlen, who left her job as a New York Times columnist to become a novelist, is still writing columns, currently for Newsweek. And they are very good. She is also writing novels -- and...
Tags: antibiotic, Books, Clear, FINANCE, MARKETING, mold, Mortgages
Research articles 2004-04-02
ITI publishes Web research tool.(New Books)(Information Today Inc.)(Brief Article)
Information Today, Inc. ITI is now shipping copies of The Extreme Searcher's Internet Handbook (ISBN 0-910965-68-4, $24.95) by Randolph Hock. Addressing research novices and information professionals alike, Ran Hock leverages years of experience as an Internet trainer to explain search technology options and to provide tips...
Tags: Books, Information Today Inc., INTERNET, MARKETING, Portals, PRODUCTIVITY, SEARCH, tool, Web
Research articles 2004-04-01
The Pennsylvania Weather Book.(Books)
The Pennsylvania Weather Book by Ben Gelber; Rutgers University Press, New Brunswick, NJ, 2002; 296 pp.; $34.00 cloth ISBN 0-8135-3056-3 Meteorologist Ben Gelber provides a comprehensive survey of 250 years of recorded weather...
Tags: Books, cloth, MARKETING, Rutgers University
Research articles 2004-03-01
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