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	<title><![CDATA[books and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to books and marketing]]></description>
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		<title><![CDATA[BookRenter Raises $6 Million In First Round]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-bookrenter-raises-6-million-in-first-round%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Another big, albeit much more down to earth bet on the online book rental market from VCs. Online book rental service BookRenter is announcing it has brought in $6 million in a first round, less than a week after rival service Chegg raised $57 million in its fourth round...]]></description>
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		<pubDate>Mon, 23 Nov 2009 08:13:38 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/round.html"><![CDATA[Round]]></category>
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		<title><![CDATA[Vook's Bradley Inman On E-Books, Fiction vs. Non-Fiction, And The Crush It Launch]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-embargo-vooks-bradley-inman-on-e-books-fiction-vs.-non-fiction-and-the-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Multimedia book startup Vook launched its first video books or Vooks less than a month ago, but the company has already got the buy-in from its first best-selling author: web personality and entrepreneur Gary Vaynerchuk. Vaynerchuk&#8217;s new book Crush It details how he used social media and online video...]]></description>
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		<pubDate>Tue, 27 Oct 2009 13:00:30 -0700</pubDate>
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		<title><![CDATA[Why Steve Jobs Could Be A Savior For Media Companies]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-why-steve-jobs-could-be-a-savior-for-media-companies%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Arnon Mishkin is a partner with Mitchell Madison Group, where he consults for media companies on improving legacy businesses as well as making the internet profitable. Prior to MMG, he was a partner at the Boston Consulting Group, where he did some of the firm&#8217;s earliest work on the...]]></description>
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		<pubDate>Thu, 22 Oct 2009 16:00:47 -0700</pubDate>
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		<title><![CDATA[Testing Vook?The Video Book Hybrid]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-testing-vook-the-video-book-hybrid%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The e-book market has exploded, and readers have their pick of slim, little e-readers to choose from&#8212;but they&#8217;re still just reading words on a page, albeit digitally. Enter Vook, the funny-named startup that&#8217;s trying to take books to the next level, by integrating video and social media elements with...]]></description>
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		<pubDate>Thu, 01 Oct 2009 21:45:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
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		<title><![CDATA[Google Will Seek EU Publishers' Permission For U.S. Books Project]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-will-seek-eu-publishers-permission-for-u.s.-books-project%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Google (NSDQ: GOOG) will ask European book publishers&#8217; permission before making their works available to U.S. users, in a bid to stay on the right side of EU states&#8217; copyright law. Google confirmed to paidContent:UK in a statement that it will digitize either the full text or excerpts from...]]></description>
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		<pubDate>Mon, 07 Sep 2009 21:06:48 -0700</pubDate>
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		<title><![CDATA[Jane Friedman's OpenRoad Gets $3 Million Funding For eBooks Venture]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-jane-friedmans-openroad-gets-3-million-funding-for-ebooks-venture%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ OpenRoad Integrated Media, a still-stealth NYC-based eBooks marketing and publishing startup, has raised $3 million in funding, in a round led by Bay Area Holdings, a fund affiliated with Kohlberg Ventures, according to a new SEC filing. The company was founded this year by Jane Friedman, former CEO of...]]></description>
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		<pubDate>Fri, 21 Aug 2009 18:58:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/friedman%2527s+inc..html"><![CDATA[Friedman's Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/e-books.html"><![CDATA[E-books]]></category>
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	</item>
	<item>
		<title><![CDATA[Amazon Restores Books To Quell Twitter Rage]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001761/amazon-restores-books-to-quell-twitter-rage/]]></link>
		<description><![CDATA[If there is a central lesson for company executives, government leaders, and publishers as to how to protect your brand image in the age of interactive media, it is this: Know that you will be held accountable for your actions.    Even as Twitter execs fight off charges...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Apr 2009 07:25:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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	</item>
	<item>
		<title><![CDATA[5 Questions for "100 Best Business Books" co-author Todd Sattersten]]></title>
		<link><![CDATA[http://blogs.bnet.com/business-books/?p=512]]></link>
		<description><![CDATA[Todd Sattersten started out his career as an engineer at General Electric. Now he's president of 800CEORead, a Milwaukee specialist in business books. Todd was recently in the Boston area for an event around the new book he and Jack Covert have authored, "The 100 Best Business Books of All...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 18 Feb 2009 12:31:50 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
		<category domain="http://resources.bnet.com/topic/michael+fitzgerald.html"><![CDATA[Michael Fitzgerald]]></category>
	</item>
	<item>
		<title><![CDATA[What's Your List of the Best Business Books?]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=1705]]></link>
		<description><![CDATA[What are the best business books ever?    Good question. Personally, I get bogged down by most business books since too many are badly-organized and ill-thought-out exercises in cheerleading. So, I cruised the Web a bit and found this list by Shoulders of Giants and have to agree...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Jan 2009 11:28:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
		<category domain="http://resources.bnet.com/topic/business+book.html"><![CDATA[Business Book]]></category>
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		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
		<category domain="http://resources.bnet.com/topic/peter+galuszka.html"><![CDATA[Peter Galuszka]]></category>
	</item>
	<item>
		<title><![CDATA[The Future of Books]]></title>
		<link><![CDATA[http://industry.bnet.com/media/1000635/the-future-of-books/]]></link>
		<description><![CDATA[As the age of print approaches its final years, its most treasured form -- the book -- stands much like Custer at the Battle of the Little Bighorn, surrounded, doomed, and all too soon to be slaughtered unmercifully.     But, until then, the book industry is soldiering...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 25 Jan 2009 22:37:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/u.s..html"><![CDATA[U.S.]]></category>
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	</item>
	<item>
		<title><![CDATA[Tech Roundup: Google Books, LinkedIn Apps, Wireless Power, More]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/1000502/tech-roundup-google-books-linkedin-apps-wireless-power-more/]]></link>
		<description><![CDATA[Google settles suit with publishers, authors; LinkedIn launches app platorm; MIT spin-off tries to power devices through wireless; Logitech buys video communications company; and Office almost goes virtual. by Erik Sherman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 29 Oct 2008 03:10:17 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
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	</item>
	<item>
		<title><![CDATA[Aspatore Books (Boston, MA), a Thomson West unit, has published "Energy Compliance and Litigation Case Strategies: Public Utility District No. 1 of Snohomish County, Washington vs. Enron Power Marketing," a detailed account of "one of the m]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6682/is_200712/ai_n26159124]]></link>
		<description><![CDATA[Aspatore Books (Boston, MA), a Thomson West unit, has published  "Energy Compliance and Litigation Case Strategies: Public Utility  District No. 1 of Snohomish County, Washington vs. Enron Power  Marketing," a detailed account of "one of   Aspatore Books (Boston, MA), a Thomson West unit, has published...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TOC</category>
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	</item>
	<item>
		<title><![CDATA[10 Underrated Business Books]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13070_23-160572.html]]></link>
		<description><![CDATA[They are hardly traditional, but by challenging conventional wisdom, these books explain the big ideas that are essential to business success.                        Economics    	 ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 24 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/blurb.html"><![CDATA[Blurb]]></category>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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		<category domain="http://resources.bnet.com/topic/bnet+feature.html"><![CDATA[BNET Feature]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
	</item>
	<item>
		<title><![CDATA[Books at bedtime]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa3724/is_20070630/ai_n19353639]]></link>
		<description><![CDATA[The last thing Winston Churchill (or Ramsay MacDonald, for that matter) would have thought of discussing before taking power as prime minister was the kind of books they read to their children, or took to bed with them after a hard night's slog wading through government papers. But such are...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 30 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
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	<item>
		<title><![CDATA[Mystery Writers of America Announces 2007 Edgar Award Winners]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5554/is_200704/ai_n21896449]]></link>
		<description><![CDATA[To: ENTERTAINMENT EDITORSContact: Margery Flax of MWA, +1-212-888-8272; or Joannie Danielides of Danielides Communications, +1-212-319-7566, for Mystery Writers of America NEW YORK, April 26 /PRNewswire-USNewswire/ -- Mystery Writers of America (http://www.mysterywriters.org) is proud to announce on the 198th anniversary of the birth of Edgar Allan Poe, its Nominees for the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 26 Apr 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/america.html"><![CDATA[America]]></category>
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		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
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		<category domain="http://resources.bnet.com/topic/simon+%2526+schuster+inc..html"><![CDATA[Simon & Schuster Inc.]]></category>
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		<title><![CDATA[Reporters' Notebook; Behind the news with Crain's writers.(The Insider)(Plain Dealer Inc. appointed Sam Fulwood III)(Cleveland Institute of Art hired Brokaw Advertising)(Starbucks Corp. in marketing agreement with Books for Kids Foundation )]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5250/is_200704/ai_n20084443]]></link>
		<description><![CDATA[PD columnist switch has Fulwood fulminating    * The Plain Dealer tried to put the best face on its demotion last  week of columnist Sam Fulwood III, but the veteran journalist clearly is  stung by the move.    Mr. Fulwood, a Metro section columnist...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/books.html"><![CDATA[Books]]></category>
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		<category domain="http://resources.bnet.com/topic/notebook.html"><![CDATA[notebook]]></category>
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		<category domain="http://resources.bnet.com/topic/starbucks+corp..html"><![CDATA[Starbucks Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
		<category domain="tickers">SBUX</category>
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	<item>
		<title><![CDATA[Books and videos recently received.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6575/is_200703/ai_n25957233]]></link>
		<description><![CDATA[AN ANNOTATED BIBLIOGRAPHY ON GENDER IN SECONDARY EDUCATION:  RESEARCH FROM SELECTED COMMONWEALTH COUNTRIES. Jha, Jyotsna, ed.  Commonwealth Secretariat, 2007.    BECOMING 13 VIDEO, Sondhi, Geet, King, Victoria, and Clarke,  Annette, producers. National Film Board of Canada, 2006.    BIOGRAPHICAL DICTIONARY OF CHINESE WOMEN:...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 22 Mar 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[board]]></category>
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		<title><![CDATA[Web watch]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmusa/is_200703/ai_n18651087]]></link>
		<description><![CDATA[TV     NBC.com has posted the first episode of Raines, its new crime drama starring Jeff Goldblum. Check it out at nbc.com/NBC_First_Look. Raines premieres March 15.     PBS' Frontline is posting its entire News War special, a four-part look at the future of news,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Mar 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[blog]]></category>
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	</item>
	<item>
		<title><![CDATA[Murdoch pulls plug on O.J. book deal]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4176/is_20061121/ai_n16855912]]></link>
		<description><![CDATA[November sweeps have never been this sensational.    First came the firestorm over O.J. Simpson's new book and Fox Broadcasting's television interview, which promised to describe how he would have killed his ex-wife and friend in 1994, had he done it.   Now, Rupert Murdoch, whose News...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 21 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/associated+press.html"><![CDATA[Associated Press]]></category>
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		<title><![CDATA[Award-Winning Author/Illustrator Todd Parr Creates One-of-a-Kind Book with Pay-It-Forward Message]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_14/ai_n27053405]]></link>
		<description><![CDATA[Book inspired by Conrad Hilton's Philosophy - aFill the Earth with the Light and Warmth of Hospitality'; Hilton Family pledges to donate more than 10,000 abe hospitable' books to Books for Kids Foundation and Reach Out and Read in Celebration of National Children's Book Week  BEVERLY HILLS, Calif. --...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 14 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
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