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- What Does the Female Boomer Consumer Want?
- The Gap tried and failed (with their Forth & Towne division) to attract baby boomer women, and now Ann Taylor's taking a stab at it. It's no secret baby boomers have money to spend -- Ad Age estimates the demographic's spending power at 1.7 trillion -- but the question seems to...
- Blog posts 2007-08-27
Additional Resources
- Boomer Correction
- The article "Boomer Women: Retirement's Brave New World" in the January-February 2007 issue of Aging Today incorrectly identified the book from which it was reprinted. The publication is titled Baby Boomer Women: secure Futures or Not? edited by Paul Hodge (Cambridge, Mass.: Global Generations Policy Initiative, 2006). The book was...
- Research articles 2007-03-01
- Women And Financial Planning: Taking Control Of Your Financial Destiny
- When it comes to women and their money, there's a lot to celebrate. Women have achieved broad-based financial successes over the last few decades and continue to make impressive financial gains. Women have many money milestones to celebrate, yet still face a range of gender-specific financial challenges. The greatest financial...
- White papers 2008-01-01
- The baby boomer is back-just ask Martha; Domestic diva eyes title in signal over-50 demo is drawing more interest.(News)
- Byline: NAT IVES nives@adage.com Martha stewart's media-business instincts have mostly proved spot on, regardless of mistakes she's made along the way. That makes an idea percolating at Martha Stewart Living Omnimedia-a magazine targeting baby-boomer women-all the more striking, since that isn't...
- Research articles 2007-08-27
- BOOMER WOMEN: RETIREMENT'S BRAVE NEW WORLD
- Women boomers have grown up in a much different world than women currently in retirement. Compared with their predecessors, they married later, divorced more, acquired greater education, participated to a much greater extent in the paid labor force and earned higher wages. Nevertheless, given changes in Social security and the...
- Research articles 2007-01-01
- Study: Baby Boomer Women Need to Focus on Finances.(Brief Article)
- Female baby boomers care about social, health, economic and political issues, and they work to keep their loved ones safe. But they are not nearly as active in securing their financial futures, according to a recent survey by Prudential Insurance Company of America, Newark, N.J. ...
- Research articles 2001-09-01
- Boomer benefits. (New Products).(Baxter International Inc.'s nutrient supplemented bottled water)(Brief Article)
- Healthcare company Baxter International Inc. is jumping into consumer beverages with baby boomer-targeted Pulse Water + Nutrients Supplement. The company has developed three formulations of Pulse for three consumer segments -- Women's Health Formula, Healthcare company Baxter International Inc. is jumping into consumer beverages with...
- Research articles 2002-06-01
- Golden Gate Capital Completes Acquisitions of Appleseed's and Draper's & Damon's; Leading Women's Specialty Retailers Focus on the Growing 'Baby Boomer' Market
- SAN FRANCISCO -- Golden Gate Capital announced today that, in partnership with their respective management teams, it has completed the acquisitions of Appleseed's, Inc. and Draper's & Damon's, Inc., two leading specialty retailers targeting the rapidly growing 'baby boomer' market. Both Appleseed's and Draper's offer a wide selection of women's...
- Research articles 2005-11-16
- Men Are Better at Selling than Women
- Or is it the other way around? A while back, BNET's Big Think blog suggested that women make better managers than men. According to that post, women have a host of superior characteristics, including the ability to adapt better to new situations and the ability to invest more wisely. If...
- Blog posts 2009-06-24
- Super Mandate Would Help Retirees: Study
- A federal government mandate for employers to increase their superannuation guarantee could help Australians avoid poverty in retirement, a report says.The AMP/NATSEM income and wealth report shows Australians expect to spend 20 years in retirement after turning 65 but are only saving for about four years.AMP financial services managing...
- News items 2009-11-24
- Not Your Mother's Retirement Savings; Allstate Survey Shows Gen-X Women Take an Early, Aggressive Look at Their Finances
- Business Editors NORTHBROOK, Ill.--BUSINESS WIRE--Nov. 12, 2003 When it comes to finances, the women of Generation X are living the lives their grandmothers dreamed of and ones their mothers strived to achieve, a recent survey by Allstate shows. Having grown up on the heels of the liberation...
- Research articles 2003-11-12
- Mary Stier Retiring from Gannett to Launch New Multimedia Venture, The Brilliance Group
- DES MOINES, Iowa -- Mary Stier, president and publisher of The Des Moines Register and senior group president of Gannett Co., Inc.'s Midwest Newspaper Group, announced today that she will retire from the company, effective Sept. 7, to launch a new, national multimedia venture. The Brilliance Group, for which Stier...
- Research articles 2007-08-14
- Winners and Losers in the New Job Market
- The fall of Lehman and the broader financial crisis have transformed the job market. Among the consequences: Women are now better off than men and part-time is the new full-time. Here's how you can succeed in the new economic order. But it’s not the sheer numbers of jobs shed...
- Articles 2009-09-15
- The New Job Market: Who Wins and Who Loses?
- Recession, government spending, and demographics are transforming the workforce right before your eyes. To protect your career, make sure you're on the right side of history. If history is any guide, unemployment will continue to rise after the recession bottoms out, according to Steve Hipple, an economist with the...
- Articles 2009-06-24
- Rosabeth Moss Kanter on the Second Act for Boomers
- Baby Boomers changed the world once, says Harvard Business School professor and Boomer Rosabeth Moss Kanter. Now they are ready to do it again -- in "retirement." "The generation that marched in Washington in the 1960s is marching into elementary schools, high schools, hospitals, and homeless shelters...
- Blog posts 2009-06-24
- Abercrombie's RUEHL Closings Stress Failure of Apparel Spin Offs
- Abercrombie & Fitch recently announced it will pull the plug on its RUEHL chain, a concept with 29 stores in high-profile malls across the country that targeted well-heeled consumers in their 20s. Abercrombie blamed "the severe economic downturn" for sinking the stores, which launched in 2004, generating an operating loss...
- Blog posts 2009-06-18
- Golden Gate Capital Completes Acquisition of Haband
- Haband to Join Catalog Holdings' Family of Leading Men's and Women's Specialty Retail Brands. SAN FRANCISCO -- Golden Gate Capital announced today that it has completed the acquisition of Haband, Inc., a leading specialty retailer targeting the rapidly growing 50+ aging baby boomer market. Haband is one of America's...
- Research articles 2006-10-31
- Pauley: early retirement. (Top of the Week).(Jane Pauley )(Brief Article)
- It was, in part, a baby boomer's wanderlust, Jane Pauley said, that caused her to announce her departure last week from the network where she has spent more than a quarter-century. "No amount of explaining would be sufficient for some, but, for...
- Research articles 2003-02-24
- Acne still a problem for youth
- NEW YORK -- While much of the attention in the skin care category is on the aging baby boomer segment, skin care is an important part of the beauty regimen of teenagers and young women as well. Acne continues to be a major skin problem for many teens, both male...
- Research articles 2002-05-13
- Westwood One/CBS Radio Sports Announces Lesley Visser to Join NFL Monday Night Football Broadcast Team
- Sports & Business Editors, Football Writers & Columnists NEW YORK--BW SportsWire--June 26, 2001 Westwood One/CBS Radio Sports announced today that Lesley Visser has joined the all-pro Westwood One/CBS Radio Sports NFL Monday Night Football broadcast team of Howard David and Boomer Esiason for selected games during the 2001-2002...
- Research articles 2001-06-26
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