Borders Books & Music

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borders books & music and harry potter - All News and Analysis

• PRAYING FOR HALO EFFECT.(News)(Brief article)

  - 2007-05-28

  With Borders and Barnes & Noble selling the next Harry Potter at 40% off, leaving a razor-thin profit margin, the retailers' only hope for making money is from the "halo effect'' that comes with increased traffic. "Almost every other ca With Borders and Barnes & Noble...

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• First-Day Harry Potter Sales Top 850,000 Copies for Borders Group, Setting New Sales Record; More Than Half a Million Fans Participate in ''Midnight Magic'' Parties in Borders, Books etc. and Waldenbooks Stores Around the World

  - 2005-07-17

  ANN ARBOR, Mich. -- Borders Group, Inc. (NYSE:BGP) today reported that more than 850,000 copies of J.K. Rowling's "Harry Potter and the Half-Blood Prince" were sold through its approximately 1,200 BordersR, Books etc.R and WaldenbooksR stores worldwide on the first day of sales (July 16 12:01 a.m.-11 p.m.). This is...

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• Borders Books & Music and Waldenbooks Stores To Celebrate New Harry Potter Book with ''Midnight Magic'' Parties; ''Harry Potter and the Half-Blood Prince'' on sale at 12:01 a.m. July 16

  - 2005-06-16

  ANN ARBOR, Mich. -- With only one month remaining before the release of "Harry Potter and the Half-Blood Prince," Borders Books & MusicR and WaldenbooksR stores across the nation are busy preparing to host over 400,000 expected fans at in-store "Midnight Magic" parties that will begin the evening of Friday,...

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