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• Rationalism Trumps Nationalism When Chinese Consumers Choose a Brand

  - 2008-06-17

  As the competition between multinational and local brands in China intensifies during the months leading up to the Olympic Games and after, some brand analysts have concluded that Chinese consumers will increasingly favor local brands, largely for reasons of national allegiance. Although the Chinese often claim to prefer local...

  Tags: Boston Consulting Group Inc., brand, Branding, MARKETING

• Consumer Marketers May Be Poised for Big Mistakes in China

  - 2008-02-04

  Boston Consulting Group Report and Study of 4,000 Chinese Consumers Point to Cultural Differences that Could Invalidate Current Approaches to Tapping New Consumerism and Consumer Appetites in China Marketers Must Find Different Ways to Leverage How Chinese Consumers "Trade Up," "Treasure Hunt" and Adopt Brands NEW YORK --...

  Tags: Boston Consulting Group Inc., brand, Branding, China, MARKETING

• Better Insight Needed to Win Consumers in Fast-Changing China

  - 2007-10-24

  Most global consumer companies understand that succeeding in China is an imperative. Yet too many have concentrated on footprint expansion and near-term opportunities at the expense of understanding the massive changes Chinese consumers are undergoing, concludes a report published by The Boston Consulting Group BCG. The report, "Winning the...

  Tags: Boston Consulting Group Inc., brand, Branding, China, MARKETING

• PNF to treble store network.

  - 2006-11-08

  Byline: Bruce Atkinson Nov 08, 2006 (Food Week - ABIX via COMTEX) -- Melbourne-based franchisor PNF Management is expanding. The company intends to increase the number of its stores from 50 to 150 in the next three years. It will be achieved...

  Tags: Boston Consulting Group Inc., brand, Branding, food, Manufacturing, MARKETING, Melbourne, network

• Taking Care of Brands Through Vertical Integration

  BNET - 2005-11-01

  As traditional retail channels continue to decline, many manufacturers are looking to vertical integration to better manage their brands. Blending product and retail identify, vertically integrated brands enjoy attractive economics and have captured significant market share. But retail is detail: getting all the parts right isn't easy. From a survey...

  Tags: Brand, Boston Consulting Group Inc., Integration, Branding, Marketing

• Manufacturers must prepare for surge of private label products

  - 2004-03-08

  Sales of private label products sold by retailers under their own name now account for about $1 of every $7 in U.S. retail sales, according to the Boston Consulting Group. "Private label is a potentially crushing blow to manufacturers," says the company. "Retailers usually begin a successful private label effort...

  Tags: Boston Consulting Group Inc., brand, Branding, manufacturer, Manufacturing, MARKETING, Retail, SALES

• PL fills a value or price-point need

  - 2003-12-08

  BENTONVILLE, Ark. -- Private label products are used by chains in all channels of mass market retailing to fulfill a variety of objectives. Chief among them are differentiation from other retailers, improved profitability, enhanced store image and increased story loyalty, according to Trish Brynjolfsson, vice president of retailer marketing at...

  Tags: Boston Consulting Group Inc., brand, Branding, MARKETING, Retail, Wal-Mart Stores Inc.

• Study says national brands beware

  - 2003-11-17

  NEW YORK -- As private labels continue to proliferate, warns a recent study by the Boston Consulting Group, "the signs are ominous for brand manufacturers." The study finds that private label now accounts for one out of seven dollars in retail sales, two-thirds of the nation's consumers think private...

  Tags: Boston Consulting Group Inc., brand, Branding, MARKETING, Retail

• Serving the E-Generation

  BNET - 2003-01-01

  The focus is on the e-commerce. A new population force is emerging in our society. It is the e-generation. Already shaping our on-line environments, its members are transferring their experiences in cyberspace to form their expectations for everyday life. Increasingly they demand rapid response, easy access, and a sense of...

  Tags: Cyberspace, Brand, Boston Consulting Group Inc., Branding, Marketing

• Targeting High-Value Customers: The Key to Profitability in Multichannel Retailing

  BNET - 2001-11-01

  The troubled economy hasn't so much discouraged consumers from shopping as it has made them more careful shoppers. Today's multi-channel consumer often browses online before purchasing offline - affecting brand perception, product positioning, and in-store sales. This poses a challenge for store-based retailers. This report highlights the importance of focusing...

  Tags: Brand, Boston Consulting Group Inc., Branding, Retail, Sales Strategy, Marketing, Sales