Boston Globe

News & Analysis

boston globe and reebok international ltd. - All News and Analysis

• Sneaker Makers Gear Up for Boston Marathon with High-Tech Shoes.

  - 2004-04-18

  By Naomi Aoki, The Boston Globe Knight Ridder/Tribune Business News Apr. 18--Win on Monday, sell on Tuesday. That's the marketing plan for sneaker makers as they gear up for the Boston Marathon tomorrow in what the running world considers the Super...

  Tags: adidas AG, Boston Globe, MARKETING, Nike Inc., Reebok International Ltd.

• The Boston Globe Business Briefs.

  - 2003-10-15

  The Boston Globe Knight Ridder/Tribune Business News Oct. 15--CLINTON FINANCIAL GETS FED APPROVAL FOR CHANGES: Clinton Financial Services and its subsidiary, Wachusett Financial Services, received approval from the Federal Reserve Bank of Boston to become a mutual holding company and a stock...

  Tags: Boston Globe, FINANCE, Investment, Reebok International Ltd., stock

• The Boston Globe The Pitch Advertising Column.(Knight Ridder/Tribune Business News)

  - 2000-06-08

  Jun. 9--REEBOK TV ADS MADE TO FIT SHOW: Quick. Which is generating more buzz: The "Survivor" TV show on CBS or the ads local sneaker maker Reebok International Ltd. created for the program? Jun. 9--REEBOK TV ADS MADE TO FIT SHOW: Quick. Which is generating...

  Tags: advertisement, Boston Globe, Reebok International Ltd.

• The Boston Globe Downtown Column.

  - 1999-12-14

  Knight Ridder/Tribune Business News Dec. 15 -- IF, ON THE OTHER HAND, YOU HAD INVESTED $1,000 in Reebok International at the beginning of the decade it would be worth just $420 today. Like you, I salivated reading yesterday's Boston Capital column....

  Tags: Boston Globe, brand, Branding, MARKETING, Reebok International Ltd.

• Consumer Apathy, Asia Crisis Delay Reebok's Turnaround.(Originated from The Boston Globe)

  - 1997-12-12

  Dec. 12--Eighteen months ago, Reebok International Ltd.'s chief executive suggested he would step aside if his turnaround plan "does not pan out over the next 24 months." Dec. 12--Eighteen months ago, Reebok International Ltd.'s chief executive suggested he would step aside...

  Tags: Boston Globe, Reebok International Ltd.

• New Agency Debuts Reebok's Latest Ads.(Originated from The Boston Globe)

  - 1997-11-04

  Nov. 4--With the start of the National Basketball Association's season new sneaker ads are running, and the latest spots from Reebok International Ltd. of Stoughton feature some of the first work from its new agency, Heater Advertising of Boston. Nov. 4--With the...

  Tags: advertisement, Boston Globe, Reebok International Ltd.

• Reebok Reports Rise in Quarterly Profit.(Originated from The Boston Globe)

  - 1997-07-18

  Jul. 18--Reebok International Ltd. said second-quarter profits rose 2.6 percent on higher sales of its athletic shoes and clothing, but the company warned that profit margins may suffer in the coming year as it scrambles to meet demand for new pro Jul. 18--Reebok...

  Tags: Boston Globe, quarterly profit, Reebok International Ltd.

• Chicago's Leo Burnett Co. Resigns from Reebok Ad Account.(Originated from The Boston Globe)

  - 1997-05-03

  May 3--Saying its "folks and their work aren't valued," Leo Burnett Co. of Chicago resigned yesterday as the advertising agency of record for Reebok International Ltd. of Stoughton. May 3--Saying its "folks and their work aren't valued," Leo Burnett Co. of...

  Tags: advertisement, Boston Globe, Reebok International Ltd.

• Reebok Gears Up to Pitch New Running Shoe.(Originated from The Boston Globe)

  - 1997-04-11

  Apr. 11--It's a lesson straight from Marketing 101. When introducing a new shoe to the demanding sneaker public, the conventional method is to hire a superstar pitchman, preferably one known to teenagers by a single name, a la Shaq or Bo. ...

  Tags: Boston Globe, Reebok International Ltd.

• Reebok Misses the Beat with its Latest Footwear Name.(Originated from The Boston Globe)

  - 1997-02-25

  Feb. 25--As Reebok International Ltd. found out last week, coming up with a good name for a new product isn't always easy. Feb. 25--As Reebok International Ltd. found out last week, coming up with a good name for a new product isn't...

  Tags: Boston Globe, Reebok International Ltd.