Bouygues Telecom

Yves Caseau has been Information Systems Director at Bouygues Telecom since November 2001. Before this, he was Director of New Technologies at the Bouygues group, in which role he was involved in constructing Bouygues Telecom's software architecture, and in particular the design of sales information systems. His primary interests in the field of information systems include process modelling and optimisation, exchange modelling and integration infrastructure design. Yves Caseau devoted the first part of his scientific career to software engineering and object-oriented programming, before turning towards operational research during the 1990s, first at Bellcore (USA) and then at the Bouygues group, which he joined in 1994. A former student of the Ecole Normale Superieure (Ulm), Yves Caseau holds a PhD and is accredited to supervise university research in IT (Paris XI and Paris VII).

Olivier Laury has a strong background in the wireless Telecom industry. Olivier has been working since 1993 for Bouygues Telecom, the third largest French GSM operator. He has occupied various managing positions in sales and marketing, including postpaid and prepaid business line manager. He presently is in charge of the mobile multimedia content offer, with a strong focus on i-mode, and more globally of the relationships with all content providers. Bouygues telecom, with more than 9 million customers, is widely recognized for its marketing leadership on the French market. With 75% of its base being postpaid, it has one of the highest ARPU of all European networks. On mobile multimedia, it has, in terms of usage, some of the best results worldwide. Olivier Laury holds a MS degree in management from M.I.T..

Patrick began his career at BBDO Paris in 1994, driving global brand and communication strategy for brands like Pepsi, Apple or Mars. He then moved to Devarrieuxvillaret (Euro RSCG Group) in 1998 to handle international brands like Mercedes, Alcatel, Bull. Afterwards he joined BDDP & Fils in 2000 to manage Microsoft, BMW, BF Goodrich. Patrick joined DDB Paris in 2002 as Head of Strategic Planning, managing a department composed of 10 planners. Patrick is now Joint Managing Director of the Agency, in charge of brand and communication strategy for Agency's clients like Bouygues Telecom, Johnson&Johnson. Patrick has two passports, French and English.