82% of Adage.com voters think the Nielsen/Arbitron deal will change the media-metrics business. The remaining 18% feel that it may not be enough just to measure more of what consumers are exposed to. 82% of Adage.com voters think the Nielsen/Arbitron deal will change the...
(Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
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