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brainfood partners

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The Six Biggest Pitfalls In B-To-B Branding: The article addresses the issue that whether branding can be applied in business-to-business environment. Businesses use a rational decision making process in buying based on quality, features/functionality and price. Yet, a common view holds that branding is a touchy, feely consumer thing based on emotional associations fueling buying decisions. In...; Tags: B2B, BrainFood Partners, Branding, Marketing; White papers 2001-08-01

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Terrific -- Reform Might Actually Boost Healthcare Premiums

Terrific -- Reform Might Actually Boost Healthcare Premiums

The CBO projects that most people will not see their insurance premiums rise as a result of reform. Robert Laszewski is not so sure.
Your Money 29 Fees We Hate Most

29 Fees We Hate Most

An increasing number of businesses, from hotels to cell phone providers, are advertising bargain prices and then tacking on hidden fees and charges to boost the final cost. Here’s how you can fight back.