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BNET Business Dictionary
- Brand Awareness
- the level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the...
- Brand Awareness definition on BNET »
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- DHL India conferred the Frost & Sullivan's 'Best International Logistics Service Provider in India' and 'Best Brand Awareness in the Indian Logistics Industry' Award for 2007
- MUMBAI, India -- DHL India has been awarded the 'Best International Logistics Service Provider' and the 'Best Brand Awareness in the Indian Logistics Industry' for the year 2007 by Frost & Sullivan. This award is in recognition of its outstanding performance in customer experience and satisfaction for the year 2007.
- Research articles 2008-05-26
- NORTEL'S EXTREME MAKEOVER
- Financial woes behind it, the company is focusing on new products and brand awarenessFinancial woes behind it, the company is focusing on new products and brand awareness
- Research articles 2005-09-01
- Zaxby's raises brand awareness with licensee who does double duty as chain's NASCAR driver
- Athens, GA. -- Restaurant chains like to sponsor NASCAR drivers to raise brand awareness among rabid racing fans, but the Zaxby's chicken chain is taking the uncommon step of sponsoring one of its own licensees to race in the Craftsman Truck Series.
- Research articles 2007-02-19
- Voted & Quoted; ... of AdAge.com voters think automakers can hold firm to their plan to resist TV upfront price increases. The remaining 42% of respondents think the automakers will be the less powerful force in this battle of wills.(Viewpoint)(Brief
- "If automakers need a little brand awareness, they should refrain from TV spots for the entire year. If they need brand awareness, then they should selectively choose their buy. Mazda did this very effectively a couple of years ago by buying off "If automakers need a...
- Research articles 2004-05-10
- Cingular refocuses advertising message.(Business)
- Despite what he called, "one of the greatest brand launches ever and excellent results in brand awareness,'' the Cingular Wireless name has "not delivered,'' said Stan Sigman, chief executive officer, at last week's Merrill Lynch & Co Despite what he called, "one of the...
- Research articles 2003-03-03
- Breaking: ING Americas; ING lets the dogs out.(brand awareness campaign)(Brief Article)
- ING Americas is putting on the dog to create brand awareness in the U.S. The U.S. unit of the Dutch financial services giant breaks a $20 million branding campaign today from Havas Advertising's Jordan McGrath Case & Partners, ... ING Americas is putting on the dog...
- Research articles 2001-05-21
- MOHAWK PROMOTES BRANDS WITH CONSUMERS AND RETAIL; MILL INVESTS IN EXPANDED PRINT CAMPAIGN IN CONSUMER SHELTER BOOKS AND STORE PROGRAMS.
- CALHOUN, Ga.-Mohawk is continuing campaigns to build brand awareness for its family of carpet products in order to grow sales at both consumer and retail levels. CALHOUN, Ga.-Mohawk is continuing campaigns to build brand awareness for its family of carpet products in order...
- Research articles 1999-05-17
- MOTOROLA SPREADS 'WINGS' CAMPAIGN.
- SCHAUMBURG, Ill.--Motorola has launched its largest advertising initiative to date, a $100 million-plus brand awareness campaign called "Wings." SCHAUMBURG, Ill.--Motorola has launched its largest advertising initiative to date, a $100 million-plus brand awareness campaign called "Wings."
- Research articles 1998-04-27
- Lay the Groundwork...Before You Call
- A reader writes: First, thank you for the nice article, but I'm still having a problem. I work for a multinational insurance company that doesn't do enough advertising in my country to make the brand more visible. We depend on referrals to...
- Blog posts 2008-05-28
- Brand Management: Brand Equity
- A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from the competitor's offerings. Intense promotional and marketing effort over time is required to build and establish a brand. Brand equity is the advantage that the...
- Presentations 2003-01-01
- Kinleys - Captivate increases brand awareness and product trial
- This case study emphasis on Increase brand awareness and trial amongst young, urban professionals . With limited resources, the Kilkenny marketing team needed a highly targeted and creative approach to reach their objectives. They decided on a marketing program with two distinct elements: A unique, humorous advertising creative campaign...
- Case studies 2003-01-01
Additional Resources
- Muscle Flex Inc. Seeks to Accelerate Growth Through Acquisitions and Joint Ventures
- Muscle Flex Inc. (PINKSHEETS: MFLI) isseeking to accelerate its growth through the acquisition of synergisticcompanies that have commercial-ready products within the health, fitness,direct response and consumer products industries. Muscle Flex Inc. isactively searching for acquisition candidates as well as submissions fromentrepreneurs with products/media ready for sale and distribution. "One...
- Articles 2009-06-25
- Review: Romantic 'Cheri' light on romance, heavy on looks
- SHE'S A LEADING Paris courtesan, that high-class brand of prostitute that had its heyday before the telephone created "call girls." He is the son of a friend, a vain pretty boy given to "debauchery" -- wine, women and opium. She knew him...
- Articles 2009-06-24
- Online Product Video Company HandBookLive, Inc. to Donate Services to Growing Businesses
- SAN DIEGO -- HandBookLive â a website providing video-format product manuals to help consumers compare products, choose what products to buy, and learn to use the products they...
- Articles 2009-06-24
- Brand Alert: Compostable Biodegradable Plastics Are a Reality
- David Inglis, CEO of Wingham, ON-based BI-AXInternational Inc., sensed a green packaging opportunity in the late 90safter he learned about the Eastern Garbage Patch -- a swirling vortex inthe Pacific Ocean of mostly plastic trash that has since grown to twice thesize of the continental United States. "I fully understood...
- Articles 2009-06-24
- Atomic Public Relations L.A. Named Agency of Record for Los Angeles County Affiliate of Susan G. Komen for the Cure®
- Atomic L.A. Responsible for Developing and Supporting Events and Elevating Brand Awareness with a Mix of Media Services from Classical PR and Event Management, Social Media and Digital...
- Articles 2009-06-23
- Nexia's Next Move Into the National Spotlight: Landis Salons, Inc. Launches Major Marketing Campaign
- Nexia Holdings, Inc. (PINKSHEETS: NXHD),a diversified holding company, is moving to another level of brandawareness, notoriety, and prestige for their Landis Salons, which sellAVEDATM products exclusively. They have retained the award winningClearvision International Inc., a dominant force in the media placementindustry, to help launch their national brand awareness marketing campaignover...
- Articles 2009-06-23
- Principal Capitol Group Launches Gazoo Energy Group into the "Green" Energy Industry
- New Multimedia Website Available at www.GazooEnergyGroup.com, Official Name Change Pending LOS ANGELES, June 23 /PRNewswire-FirstCall/ -- Principal Capitol Group http://www.gazooenergygroup.com/ announced today that it will enter the energy sector with its new venture, Gazoo Energy Group. Gazoo Energy Group will develop the Gazoo Energy brand worldwide...
- Articles 2009-06-23
- Salute California's Firefighting Heroes by Snagging Specialty Bottles of Jim Beam® Bourbon
- Limited-edition label raises awareness and support for California firefighters and their families LOS ANGELES, June 22 /PRNewswire/ -- Pick up a bottle of Jim BeamR Bourbon and show your support for California firefighters; it's as easy as that. This summer, limited-edition bottles of Jim Beam - the...
- Articles 2009-06-22
- Survey of Independent Imaging Centers Reveals That Diagnostic Radiology Networks Play a Critical Role in Channeling Patients
- One Call Medical Ranked Highest in Brand Awareness, Customer Service, and Timely Provider Payment PARSIPPANY, N.J. -- A survey...
- Articles 2009-06-22
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