brand name Resources | BNET
On UrbanBaby: Should I have a second child?

Resources

177 Resources for

brand name

  • Subscribe to this listing via:
  • RSS
  • Email

BNET Resources

Moving to Your Next Entrepreneurial Venture
Some entrepreneurs are absolute masters at launching new ventures. They live for the thrill of inventing a new product, developing a new service, building a business from the ground up, and attracting the customers who will make that business succeed. They may be inspirational leaders who can motivate their colleagues...
Tags: Entrepreneurship, Branding, leader, partnership, recruiting, sales, talent, financial, entrepreneurial, entrepreneur, brand name, brand, BNET Editorial, asset, advisor
Articles 2007-07-16
Sears Securitizes Its Brand Names: BusinessWeek
Sears Securitizes Its Brand Names: BusinessWeekSears Brand BondsTo offer some perspective on the potential implications of this move I compare Eddie Lampert's recent "Sears Bond" issue with David Pullman's 1997 "Bowie Bonds." I hope this will lead to new ideas on how to monetize the brand portfolios of other big...
Tags: brand, brand name, BusinessWeek, Sears Roebuck & Co., Sears Securitizes
Discussion threads 2007-04-20
Sony Proposes New 'x.v.Color' Brand Name for Promoting 'xvYCC' Standard for Wider Color Space in Moving Images
Tokyo, Japan, Jan 5, 2007 - JCN Newswire - Sony Corporation today announced the introduction of the sub brand name "x.v.Color", and its compliance logo, for products which conform to "xvYCC", the international standard for wide color space within moving images. Going forward Sony will promote "x.v.Color" among the...
Tags: brand, brand name, Sony Corp.
Research articles 2007-01-05
China Media1 Corp.: Air China and Samsung Sign Advertising Contracts for Chengdu Airport with China Media1
China Media1 Corp. (OTCBB: CMDA) is pleased to announce that the Company has signed four initial contracts for our Chengdu Airport departure level signs. The major brand name advertisers include: Air China ( www.airchina.com.cn ), Samsung Electronics ( www.samsung.com ), Pride Tobacco ( www.pride56.com ), and a Chinese brand name...
Tags: advertisement, brand, brand name, Samsung Electronics Co. Ltd.
Research articles 2007-01-29
2005 TippingSprung Survey of Top Brand Names
Choosing a name is one of the most important decisions a company can make when launching a new brand. The name is usually the one element of the brand identity that remains constant while other elements such as packaging, tagline, and even product formulation can change on a fairly regular...
Tags: Brand Name, Brand, Branding, Marketing
White papers 2005-09-01
The Great Online Holiday Hijack?
The paper informs that over 50 percent of UK tour and travel agencies have their brand names used by others often direct competitors in pay-per-click advertising campaigns. This report discusses how travel companies can protect themselves from brand name interception. It examines whether the companies implementing these campaigns are infringing...
Tags: Brand Name, Brand, Nucleus Research Inc., Pay-per-click Advertising, Branding, Advertising & Promotion, Marketing
White papers 2005-03-01
Branding On A First Name Basis
Companies taking personal names or revising their own name to convey a more familiar or friendly brand name is not new. However, previously companies predominantly chose the last name surname, but nowadays, society has become more informal. First names are more often used to address others, and therefore, also as...
Tags: Marketing, Branding, Brand, Brand Name
White papers 2004-11-15
Reeling In The Big One
The main aim of sales service providers is to maximize customers. And, if it happens to be a big brand name customer, the task is much big. The process calls for using various sales gimmicks to make a good deal with the prospective organization. The sales gimmicks include giving discounts...
Tags: Marketing, Sales Force Management, Branding, Sales, Sales Strategy, Brand, Brand Name
White papers 2004-08-01
A Good Name Is Better Than Riches: Tips To Consider When Selecting A New Brand Name
"A good name is better than riches." The paper in general provides certain tips to consider when selecting a new brand name. But to get a good name takes a careful balancing act between art and science. Selecting a good name on a global scale adds the need for legal...
Tags: Branding, Marketing, Brand, Brand Name, The Dow Chemical Co., Corning Inc., Riches
White papers 2003-09-16
Panel sizing.(SPECIFICATION GUIDE)
SP-330 panel sizing systems from Silver Machine Silver Machine Inc. offers a new computer panel saw featuring a high-quality CPU control system; perfect performance of servo-motor and controlling system; high-precision worm gearbox; high-precision SP-330 panel sizing systems from Silver Machine ...
Tags: brand, brand name, fence, Hewlett-Packard Co., N/A
Research articles 2006-02-01
A Good Name Is Better Than Riches
With a penchant for naming things, it would seem as if finding the right name to match our next product or service would come easily. For the lucky few it does, but more often than not the process requires careful planning and strategy to truly translate the goals of a...
Tags: Article, Brand, Brand Name, Marketing, Branding
White papers 2003-01-01
Branding in Six Lessons: Asset Management for Growth and Profitability
"The article is about the brand name and explains six different lesson. It explains the impact of brand name on the customers and explains the case of Agere's factories. 1.Don't Create Obstacles! Unless you have very deep pockets and plenty of time, do not create a brand name that...
Tags: Management, Marketing, Entrepreneurship, Branding, Asset Management, Brand, Asset, Brand Name
White papers 2003-01-01
Exploring The Links Between Brand Name And Consumer Identity
The paper states that through symbolic preference formation getting consumers to like a product offering because it appeals to the lifestyle they have or want to have, companies can create more effective and persuasive advertising. It also describes the term ‘identity salience’ as the process through which an advertisement, product,...
Tags: Branding, Marketing, Advertisement, Consumer, Brand Name, Identity, Knowledge@Wharton, Brand
White papers 2002-11-06
AARP Continues Nationwide Assault on High Drug Prices; 'Watchdog'Study Finds Soaring Rx Prices; Drug Affordability a Top StatePriority for AARP New York
ALBANY, N.Y., Nov. 2 /U.S. Newswire/ -- A new prescription drug price report issued by AARP today found that the manufacturer prices for brand name prescription drugs continue to rise at an average rate that greatly outpaces general inflation. The Rx WatALBANY, N.Y., Nov. 2 /U.S. Newswire/ -- A...
Tags: AARP, brand, brand name, inflation
Research articles 2005-11-02
Crews introduces NASCAR Licensing Program.(National Association for Stock Car Auto Racing)(Brief Article)
Certain brand names have become so highly recognizable that other products use those brand names to increase customer acceptance or generate new markets for their products. Crews has initiated several brand name alliances by procuring several license Certain brand names have become so highly recognizable that...
Tags: brand, brand name, license agreement, NASCAR
Research articles 2001-05-01
Know Your Customers - By Name
It is well known that people tend to buy from people they know. Marketing gurus have called it awareness, brand name recognition, and relationships marketing; the essence is the same. If one wants customers to know them, one should make an effort to know them. For this, various steps can...
Tags: Brand Name, Brand, MarketingProfs, Branding, Marketing Research, Marketing
White papers 2002-07-09
Brand Name Effects on the Credibility of Product-Preannouncements: An International Empirical Comparison
The preannouncement of new products is an instrument often employed in the realm of new product introduction, sometimes having considerable effect on the buying behavior of potential consumers. This study examines the degree to which brand names - with the base of trust they bring with them - as well...
Tags: Brand Name, Brand, Branding, Marketing
White papers 2001-06-15
Nokia introduces new Internet services brand name
NORDIC BUSINESS REPORT-29 August 2007-Nokia introduces new Internet services brand nameC1994-2007 M2 COMMUNICATIONS LTD http://www.m2.com
Tags: brand, brand name, Internet, Nokia Corp.
Research articles 2007-08-29
Panel sizing systems.(SPECIFICATION GUIDES)
SPECIFICATION GUIDES PANEL SIZING SYSTEMS 96 ON INQUIRY CARD Altendorf HPP-250 beam saw by Holzma Altendorf America, a division of Stiles Machinery, introduces the all- new HPP 250 CNC beam saw. Holzma, has created the HPP 250...
Tags: brand, brand name, fence, Hewlett-Packard Co.
Research articles 2005-02-01
Positioning Your Online Business As Part Of Your Internet Marketing Plan
Online business has a place in the e-business pecking order, a certain position in people's minds. However, if the company's mind position is only "pretty good," the chances are that visitors will never return. Industries spend millions of dollars to position themselves. For positioning a business with little or no...
Tags: Business, Positioning, Brand, Brand Name, Internet, Internet Marketing, Branding, Marketing
White papers 2000-05-01
advertisement
advertisement