Brand activation is not a theory; it is a natural step in the evolution of brands. This paper takes a deeper look into the possibilities within the brand, its' strategy and position to find assets that can be relevant, adaptable and profitable for the entire company. The authors have gathered...
Clinically proven to be most effective at fighting odor and wetness. Maximum-strength Brut 24-Hour Protection with Trimax anti-perspirant and deodorant uses the same active ingredient found in more expensive prescription-strength brands. Now that's power you can count on. Try it today and find out how well it works! ...
Prominent business leaders, Black professionals and entrepreneurs convened in South Florida have witnessed the launch of ICABA, a new multimedia brand that seeks to identify, connect and activate accomplished Blacks around the world. During the launch reception, ICABA unveiled an integrated marketing platform that includes a multifaceted Website with a...
Over 300 of the Bay Area's most active andrespected angel investors attended the Keiretsu Forum Silicon Valley AngelCapital Expo at Microsoft in Mountain View, California last Friday. Theall-day event featured 14 company presentations and discussion at thecompany exhibition booths, as well as the "Most Valued Company"competition, which capped off the...
Today, Context Optional Inc., a socialmarketing company, announced that the Travel Channel Kidnap! Applicationthey created with Rapp, a global direct marketing agency, is the number onebranded application on Facebook, ranks sixth in the gaming category andfirst in the travel category. The campaign allows users to "'nap" theirfriends and directs...
FOR girls who want to join Troy, Gabriella and Sharpay, MEGA Brands have launched the new High School Musical Design 'n Create Stylin' Keyboard. Open it up and you will find an endless supply of the coolest High School Musical themed activities. From designing and decorating...
FlexRay Transceiver Family Including the new AS8224 Active Star Device is Designed According to the Newest FlexRay Standard Release GRAZ, UNTERPREMSTAETTEN, Austria -- austriamicrosystems (SWX:AMS), a leading global designer and manufacturer of high performance analog ICs for automotive, communication, industry and medical applications, will present its FlexRay Transceiver...
MEXICO CITY, Nov. 20 /PRNewswire-FirstCall/ -- PepsiCo Americas Foods CEO John C. Compton announced today that PepsiCo businesses and brands would invest up to $3 billion US dollars in Mexico over the next several years to enable growth of its Sabritas and Gamesa foods businesses and its portfolio of...
Campaign Helps Reinforce the Importance of Getting More Vegetables CAMDEN, N.J. -- The V8([R]) brand is updating its classic "Could've Had A V8" advertising campaign with a new twist to motivate people to get more vegetables in their diets. "Long Live Vegetables" features real people, over the age...
DALLAS, Nov. 20 /PRNewswire-FirstCall/ -- Oklahomans will have a faster and more convenient way to access unemployment insurance benefits, following an announcement today that Affiliated Computer Services, Inc. will provide the Oklahoma Employment Security Commission with electronic payment card EPC services. The system will become active December...
LEADING RESTAURANT CHAIN INKS DEAL WITH WORLD CHAMPION SWIMMER MILFORD, Conn., Nov. 20 /PRNewswire/ -- SUBWAYR restaurants, one of the most successful global chains in the QSR space, announced today a long-term partnership with world champion swimmer Michael Phelps. Mr. Phelps will be representing the brand...
NEW YORK -- Total Apparel Group, Inc.(Pink Sheets:TLAG) has announced today that effective as of October 28, 2008, it has completed a 30-1 reverse stock split and will now trade under the, symbol TLAG Pink sheets. Trading under this new symbol on the pink sheets, the Company intends to immediately...
Includes $100 Daily Resort Credit, Kids Eat Free, Plus Family Holiday Travel Tips from Starwood's Director of Fun WHITE PLAINS, N.Y. -- Starwood Hotels & Resorts wants to give families an early gift this holiday season. Available now through December 31, 2008 experience a "Family Fun" vacation package...
STAMFORD, Conn. -- Harman International Industries, Incorporated (NYSE: HAR) announced today it has formed a marketing relationship with legendary musician, producer and humanitarian Quincy Jones to explore and evaluate opportunities for licensed and co-branded products in the consumer, automotive and professional audio fields. The partnership is intended both to celebrate...
New Integrated Platform Connects Accomplished Blacks Through Events, Print and Online MIAMI, Nov. 19 /PRNewswire/ -- Prominent business leaders, Black professionals and entrepreneurs convened in South Florida on Tuesday to witness the launch of ICABA, a new multimedia brand that seeks to identify, connect and activate accomplished...
DALLAS, Nov. 19 /PRNewswire/ -- BeaconEquity.com announces the availability of Trade Alerts on stocks making news today. Investors can view all of the daily trading notes for free by visiting: http://www.beaconequity.com/m Today's Trade Alerts include: Chico's FAS Inc. , MetroPCS Communications Inc. , Walt Disney...
Pioneer and Founder Malcolm Rands Upholds 15-year Eco-friendly Brand Promise of 'No Nasty ChemicalsTM' AUCKLAND, New Zealand, Nov. 19 /PRNewswire/ -- ecostore, a leading New Zealand brand of sustainable green household, personal and baby care products, announces the availability of its eco-friendly, plant-based products in the United...
Flavor Blasted[R] Goldfish[R] Brand Offers Six Finalists Trip to 2009 NBA All-Star Weekend NORWALK, Conn. -- As part of a continued effort to inspire America's youth to lead an active lifestyle and use their imagination, the Pepperidge Farm[R] Flavor Blasted[R] Goldfish[R] brand is encouraging kids to enter the...
Strout Brings 15 Years of Expertise in Community Marketing to Powered to Help Drive Successful Social Marketing Programs for the World's Biggest Brands AUSTIN, Texas -- Powered, a leading provider of social marketing programs that drive measurable business results, today announced the appointment of Aaron Strout as vice...
Program Now Features More than 55,000 Participating Hotels Worldwide SOUTHLAKE, Texas -- Just in time for shoppers looking to give the gift of travel this holiday season, Travelocity's licensee, Travelocity Incentives, has expanded its industry-leading gift card program (www.travelocityincentives.com) to now include vacation packages, allowing travelers to dynamically...
Articles 2008-11-18
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