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- Yankee Group Says Brand Advertising Is the Next Big Online - "Thing"
- Media Budgets Will Shift to Internet Video When Measurements Improve
- Research articles 2007-07-25
- Sharp's National Brand Advertising Campaign Gives New Meaning to Television Performance
- Comprehensive U.S. Campaign Highlights Slim AQUOS([R]) Liquid Crystal Television Line
- Research articles 2007-11-13
- Kodak selects Ogilvy & Mather for corporate brand advertising campaigns
- ROCHESTER, N.Y.--BUSINESS WIRE--Sept. 14, 1995--Eastman Kodak Company today announced it has selected the advertising agency of Ogilvy & Mather to manage and produce its new worldwide, corporate brand advertising and marketing campaign.
- Research articles 1995-09-14
- Sports drinks duke it out.(Coca-Cola's Powerade and Pepsi-Cola's Gatorade go to court over brand advertising)(Brief article)
- Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head to head last month in a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a "drag race" between horse-drawn carts, one of which was carrying 10 bales of Coca-Cola's Powerade and Pepsi-Cola's Gatorade...
- Research articles 2006-04-01
- Alltel Begins Customer-Centric Brand Advertising Campaign; Industry-Leading Promises Reflect Commitment to Fairness and Respect
- LITTLE ROCK, Ark. -- Alltel (NYSE: AT) will begin a new brand advertising campaign May 1 built around industry-leading promises that focus on customer satisfaction. The new campaign includes television, print, radio and outdoor advertising that will convey Alltel's commitment to treat customers fairly and with respect.
- Research articles 2005-04-28
- Capgemini Continues Investment in North America with Launch of New Wave of Brand Advertising Campaign; Spend Includes Key Newspapers, Magazines, Airports and Online Media across U.S. and Canada
- NEW YORK -- Capgemini, a global leader in consulting, technology and outsourcing, today announced it has launched the next wave of its brand advertising campaign in the United Sates and Canada. Themed "The Collaborative Business Experience" and designed to reach business and technology decision-makers, this investment in print, airport and...
- Research articles 2006-06-06
- Global Brand Advertising Campaign Highlights Sharp's Leadership in Liquid Crystal Display Television
- MAHWAH, NJ -- Comprehensive campaign in U.S. includes broadcast, print and on-line elements
- Research articles 2004-09-10
- WHY GOOGLE REALLY IS RECESSION-PROOF; Chief economist Hal Varian: Marketers may cut back on brand advertising, but search is 'a staple'.(News)(dialogue with Hal Varian)(Interview)
- Byline: ABBEY KLAASSEN Byline: ABBEY KLAASSEN
- Research articles 2008-04-28
- BBC World has launched a new global brand advertising campaign around the tag line, "Putting News First".(Asia's television industry is talking about ...)
- [ILLUSTRATION OMITTED] [ILLUSTRATION OMITTED]
- Research articles 2005-03-01
- Berlin, Cameron in line for Reebok brand work.(Berlin, Cameron and Partners)
- Berlin, Cameron & Partners, New York, is developing a global TV campaign for Reebok International and appears poised to land the shoe marketer's coveted brand advertising assignment. Berlin, Cameron & Partners, New York, is developing a global TV campaign for Reebok International and...
- Research articles 1998-03-02
- HP Launches New Global Brand Advertising Campaign; Focuses on Customer Partnerships and the Role of HP Services, People, Technology in Business and Life
- Business Editors/High-Tech Writers
- Research articles 2002-11-18
- Philip Morris USA's Cigarette Promotional and Brand Advertising Spending Decreases 15% from 2003 to 2005
- RICHMOND, Va. -- Philip Morris USA's spending on cigarette promotions and brand advertising decreased 15 percent from 2003 through 2005. The company's spending was submitted in response to the Federal Trade Commission's FTC annual request for advertising and promotions expenditures. The FTC requested data for 2004 and 2005 and today...
- Research articles 2007-04-26
- AT&T Wireless Kicks Off Major Brand Advertising and Marketing Program During Super Bowl XXXVI; Campaign's mLife Theme Defines Company's Vision for Customers
- Business & Technology Editors/Sports Writers
- Research articles 2002-02-01
- Philip Morris USA's Cigarette Brand Advertising Drops for Fifth Consecutive Year
- RICHMOND, Va. -- Company also Reports Increase in Price and Product Promotions at Retail for 2002 Federal Trade Commission Report
- Research articles 2004-10-22
- MetLife's New Brand Advertising Campaign - "have you met life today?" - Broadens the "Life" in MetLife
- Business Editors
- Research articles 2001-04-16
- Philips Launches New Wave of Brand Advertising Campaign; Innovative Campaign Continues to Promote Image of Healthcare, Lifestyle and Technology Company and 'Sense and Simplicity'
- NEW YORK -- Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced the launch of the second wave of its brand campaign based on the concept of 'Sense and Simplicity'. The advertisements are designed to give customers a distinctive image of a sharper, more focused enterprise, which - throughout its...
- Research articles 2005-05-16
- ALLTEL Selects Campbell-Ewald to Handle Brand Advertising
- LITTLE ROCK, Ark. -- ALLTEL (NYSE:AT) today announced that it has selected Campbell-Ewald of Detroit as the primary advertising agency to promote ALLTEL's brand. The agreement is effective immediately.
- Research articles 2004-11-19
- DuPont launches brand advertising campaign. (Business in Brief).(for Teflon fabric protector, nonstick coatings)(Brief Article)
- DuPont plans to launch a $20 million print and television advertising campaign in late July. The program features its Teflon ... DuPont plans to launch a $20 million print and television advertising campaign in late July. The program features its Teflon fabric protector...
- Research articles 2003-07-21
- California Pizza Kitchen Inc Q3 2008 Earnings Call Transcript
- Earnings Call ExcerptCalifornia Pizza Kitchen Inc. CPKI Q3 2008 Earnings Call November 06, 2008 4:30 pm ET Executives Rick Rosenfield - Co-Chief Executive Officer Larry Flax - Co-Chief Executive Officer Susan Collyns - Chief Financial Officer Analysts David Tarantino - Robert Baird Brian Moore - Wedbush Morgan...
- Earnings calls 2008-11-07
- Rubicon's Frank Addante: "The audience is now all online."
- Over at Adotas, a Q&AÂ with Rubicon founder Frank Addante about Rubicon and the state of online advertising. Unsurprisingly, he sees online as the safe bet in the coming years. From the article: ADOTAS: How do you think the softening economy will affect online advertising? ...
- Blog posts 2008-07-31
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