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	<title><![CDATA[brand advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/brand+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to brand advertising]]></description>
	<s:counts start="0" returned="20" found="24" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Police Release Photos of ShamWow Pitchman's Blood-Spattered, Condom-Filled Hotel Room]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001540/police-release-photos-of-shamwow-pitchmans-blood-spattered-condom-filled-hotel-room/]]></link>
		<description><![CDATA[It's old news that ShamWow and SlapChop pitchman Vince Shlomi was arrested after he had a fight with a hooker in a Miami hotel. (And that, the same week, it was revealed that he had filed a weird lawsuit against some Scientologists whom he claims ripped off his SlapChop device.)...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 09 Apr 2009 07:18:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[Brand Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[California Pizza Kitchen Inc Q3 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14040_23-247323.html]]></link>
		<description><![CDATA[ Earnings Call ExcerptCalifornia Pizza Kitchen Inc. CPKI Q3 2008 Earnings Call November 06, 2008 4:30 pm ET  Executives Rick Rosenfield - Co-Chief Executive Officer  Larry Flax - Co-Chief Executive Officer Susan Collyns - Chief Financial Officer Analysts David Tarantino - Robert Baird Brian Moore - Wedbush Morgan...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 07 Nov 2008 04:18:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[Brand Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
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		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[Brand Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
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		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
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		<category domain="http://resources.bnet.com/topic/california+pizza+kitchen+inc..html"><![CDATA[California Pizza Kitchen Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CPKI</category>
		<category domain="tickers">CPKI</category>
	</item>
	<item>
		<title><![CDATA[Rubicon's Frank Addante: "The audience is now all online."]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000172/rubicons-frank-addante-the-audience-is-now-all-online/]]></link>
		<description><![CDATA[Over at Adotas, a Q&AÂ  with Rubicon founder Frank Addante about Rubicon and the state of online advertising. Unsurprisingly, he sees online as the safe bet in the coming years. From the article:   ADOTAS: How do you think the softening economy will affect online advertising?   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 31 Jul 2008 20:04:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[Brand Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/rubicon.html"><![CDATA[Rubicon]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[WHY GOOGLE REALLY IS RECESSION-PROOF; Chief economist Hal Varian: Marketers may cut back on brand advertising, but search is 'a staple'.(News)(dialogue with Hal Varian)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200804/ai_n25583447]]></link>
		<description><![CDATA[Byline: ABBEY KLAASSEN    Byline: ABBEY KLAASSEN  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 28 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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	<item>
		<title><![CDATA[Sharp's National Brand Advertising Campaign Gives New Meaning to Television Performance]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Nov_13/ai_n27442788]]></link>
		<description><![CDATA[Comprehensive U.S. Campaign Highlights Slim AQUOS([R]) Liquid Crystal Television Line]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sharp+corp..html"><![CDATA[Sharp Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SHCAY</category>
		<category domain="tickers">SHCAY</category>
	</item>
	<item>
		<title><![CDATA[Some Social Networks May Never Support Brand Advertising, IDC Finds]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_August_28/ai_n27356313]]></link>
		<description><![CDATA[FRAMINGHAM, Mass. -- Hundreds of millions of U.S. consumers have adopted social networking services as a tool to manage their social networks and express themselves. Spreading like wildfire, social networks have a stickiness among consumers that potentially make them prime real estate for advertising. However, a new report from IDC...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 28 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/international+data+corp..html"><![CDATA[International Data Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[network]]></category>
		<category domain="http://resources.bnet.com/topic/social+networking.html"><![CDATA[social networking]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Yankee Group Says Brand Advertising Is the Next Big Online - "Thing"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_July_25/ai_n27321654]]></link>
		<description><![CDATA[Media Budgets Will Shift to Internet Video When Measurements Improve]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 25 Jul 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/the+yankee+group.html"><![CDATA[The Yankee Group]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Philip Morris USA's Cigarette Promotional and Brand Advertising Spending Decreases 15% from 2003 to 2005]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_26/ai_n27217451]]></link>
		<description><![CDATA[RICHMOND, Va. -- Philip Morris USA's spending on cigarette promotions and brand advertising decreased 15 percent from 2003 through 2005. The company's spending was submitted in response to the Federal Trade Commission's FTC annual request for advertising and promotions expenditures. The FTC requested data for 2004 and 2005 and today...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 26 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/cigarette.html"><![CDATA[cigarette]]></category>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
		<category domain="http://resources.bnet.com/topic/philip+morris+usa.html"><![CDATA[Philip Morris USA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Capgemini Continues Investment in North America with Launch of New Wave of Brand Advertising Campaign; Spend Includes Key Newspapers, Magazines, Airports and Online Media across U.S. and Canada]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_6/ai_n26887788]]></link>
		<description><![CDATA[NEW YORK -- Capgemini, a global leader in consulting, technology and outsourcing, today announced it has launched the next wave of its brand advertising campaign in the United Sates and Canada. Themed "The Collaborative Business Experience" and designed to reach business and technology decision-makers, this investment in print, airport and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/capgemini.html"><![CDATA[Capgemini]]></category>
		<category domain="http://resources.bnet.com/topic/online+media.html"><![CDATA[online media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Sports drinks duke it out.(Coca-Cola's Powerade and Pepsi-Cola's Gatorade go to court over brand advertising)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5938/is_200604/ai_n23969386]]></link>
		<description><![CDATA[Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head  to head last month in a lawsuit over brand advertising. At issue was a  Powerade Option ad that featured a "drag race" between  horse-drawn carts, one of which was carrying 10 bales of   Coca-Cola's Powerade and Pepsi-Cola's Gatorade...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Apr 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/beverage.html"><![CDATA[beverage]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/gatorade.html"><![CDATA[Gatorade]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
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	<item>
		<title><![CDATA[Philips Launches New Wave of Brand Advertising Campaign; Innovative Campaign Continues to Promote Image of Healthcare, Lifestyle and Technology Company and 'Sense and Simplicity']]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_May_16/ai_n13718938]]></link>
		<description><![CDATA[NEW YORK -- Royal Philips Electronics (NYSE: PHG, AEX: PHI) today announced the launch of the second wave of its brand campaign based on the concept of 'Sense and Simplicity'. The advertisements are designed to give customers a distinctive image of a sharper, more focused enterprise, which - throughout its...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/health+care.html"><![CDATA[health care]]></category>
		<category domain="http://resources.bnet.com/topic/philips+electronics+n.v..html"><![CDATA[Philips Electronics N.V.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PHG</category>
		<category domain="tickers">PHG</category>
	</item>
	<item>
		<title><![CDATA[Alltel Begins Customer-Centric Brand Advertising Campaign; Industry-Leading Promises Reflect Commitment to Fairness and Respect]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_April_28/ai_n13658836]]></link>
		<description><![CDATA[LITTLE ROCK, Ark. -- Alltel (NYSE: AT) will begin a new brand advertising campaign May 1 built around industry-leading promises that focus on customer satisfaction. The new campaign includes television, print, radio and outdoor advertising that will convey Alltel's commitment to treat customers fairly and with respect.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 28 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/alltel+corp..html"><![CDATA[Alltel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AT</category>
		<category domain="tickers">AT</category>
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	<item>
		<title><![CDATA[BBC World has launched a new global brand advertising campaign around the tag line, "Putting News First".(Asia's television industry is talking about ...)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5026/is_200503/ai_n18241372]]></link>
		<description><![CDATA[[ILLUSTRATION OMITTED]      [ILLUSTRATION OMITTED]  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
	</item>
	<item>
		<title><![CDATA[ALLTEL Selects Campbell-Ewald to Handle Brand Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Nov_19/ai_n6367718]]></link>
		<description><![CDATA[LITTLE ROCK, Ark. -- ALLTEL (NYSE:AT) today announced that it has selected Campbell-Ewald of Detroit as the primary advertising agency to promote ALLTEL's brand. The agreement is effective immediately.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 19 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/alltel+corp..html"><![CDATA[Alltel Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AT</category>
		<category domain="tickers">AT</category>
	</item>
	<item>
		<title><![CDATA[Philip Morris USA's Cigarette Brand Advertising Drops for Fifth Consecutive Year]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_22/ai_n6249963]]></link>
		<description><![CDATA[RICHMOND, Va. -- Company also Reports Increase in Price and Product Promotions at Retail for 2002 Federal Trade Commission Report]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 22 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/cigarette.html"><![CDATA[cigarette]]></category>
		<category domain="http://resources.bnet.com/topic/philip+morris+usa.html"><![CDATA[Philip Morris USA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Global Brand Advertising Campaign Highlights Sharp's Leadership in Liquid Crystal Display Television]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Sept_10/ai_n6188970]]></link>
		<description><![CDATA[MAHWAH, NJ -- Comprehensive campaign in U.S. includes broadcast, print and on-line elements]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 10 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/lcd.html"><![CDATA[LCD]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[leadership]]></category>
		<category domain="http://resources.bnet.com/topic/sharp+corp..html"><![CDATA[Sharp Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SHCAY</category>
		<category domain="tickers">SHCAY</category>
	</item>
	<item>
		<title><![CDATA[DuPont launches brand advertising campaign. (Business in Brief).(for Teflon fabric protector, nonstick coatings)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4250/is_200307/ai_n13359369]]></link>
		<description><![CDATA[DuPont plans to launch a $20 million print and television  advertising campaign in late July. The program features its Teflon  ...    DuPont plans to launch a $20 million print and television  advertising campaign in late July. The program features its Teflon  fabric protector...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/dupont+co..html"><![CDATA[DuPont Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[HP Launches New Global Brand Advertising Campaign; Focuses on Customer Partnerships and the Role of HP Services, People, Technology in Business and Life]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_Nov_18/ai_94389058]]></link>
		<description><![CDATA[Business Editors/High-Tech Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 18 Nov 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/hewlett-packard+co..html"><![CDATA[Hewlett-Packard Co.]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[partnership]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPQ</category>
		<category domain="tickers">HPQ</category>
	</item>
	<item>
		<title><![CDATA[Getting Real: Drivers of Effectiveness in Online Brand Advertising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162096]]></link>
		<description><![CDATA[Marketers have been learning online brand advertising on the run. Advertisers committed funds either on faith or simply as an experiment in a promising, and highly visible, new medium. The ads themselves reflected this experimental character, as advertisers tested the limits of technology and communication tools. Although rules of thumb...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 16 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[Brand Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/millward+brown.html"><![CDATA[Millward Brown]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[AT&T Wireless Kicks Off Major Brand Advertising and Marketing Program During Super Bowl XXXVI; Campaign's mLife Theme Defines Company's Vision for Customers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_Feb_1/ai_82367953]]></link>
		<description><![CDATA[Business & Technology Editors/Sports Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Feb 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/at%2526t+wireless.html"><![CDATA[AT&T Wireless]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/brand+advertising.html"><![CDATA[brand advertising]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/vision.html"><![CDATA[vision]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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