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- Five Strategies for Making a Smart App
- Any smart marketer today has to think about mobile. Here's how to figure out if an app should be part of your strategy. 1. Make it super useful. For many businesses — Starwood Hotels, Target, and Bank...
- Articles 2009-09-16
Additional Resources
- AT&T Leads in Brand Equity but is Vulnerable to the Regional Bell Operating Companies; New IDC/LINK Brand Equity Study Defines the Dynamics of the Consumer Telecommunications Market in the United States
- FRAMINGHAM, Mass.--BUSINESS WIRE--June 4, 1996--AT&T leads all telecommunications brands for brand recognition and brand affinity, but is vulnerable to other brands, especially the Regional Bell Operating Companies RBOCs, according to a new study from IDC/LINK.
- Research articles 1996-06-04
- Dow adds Affinity grades.(MarketPlace)(Brief Article)
- Byline: Frank Esposito Dow Chemical Co. is working to move its Affinity-brand polyolefin plastomers into markets for polymer modification. In early July, Midland, Mich.-based Dow commercialized a pair of Affinity grades made solely for the modif Byline: Frank Esposito ...
- Research articles 2004-08-02
- Opodo trails rival travel sites in brand awareness.
- Online travel shop Opodo is seriously lagging behind competitors easyJet and Expedia in terms of brand awareness, according to new research. Figures from Continental Research show 84% of users had no awareness of the Opodo airline portal brand. This compares with 47% of people having good affinity with...
- Research articles 2004-09-09
- U.S. Bank Multi Service Aviation Helps Air Group Solidify Brand and Ensure Preferred Fuel Pricing
- OVERLAND PARK, Kan. -- U.S. Bank Multi Service Aviation has created a co-branded affinity card program for The Air Group, Inc., headquartered in Van Nuys, Calif., designed as a business tool to widen The Air Group's brand identity and help identify their customers as members of The Air Group's fuel...
- Research articles 2006-10-17
- In Business Survival Game, It's Brand or be Branded
- Just like a cattle brand, a commercial brand denotes a difference. The essence of a brand is the mental imprint we plant on the minds of a market. Like a Brain Tattoo, a brand creates feelings, emotions and an affinity to our products, services and companies. Large companies know well-developed...
- White papers 2002-11-18
- Future of deliverability: 2. The role of authentication
- [Be sure to read Part 1 of this series: User interaction ] OK, hands up if you don't understand how email authentication works. (This is where I sincerely hope I'm not the only one holding my hand up). The good news is you probably don't have...
- News items 2009-10-21
- Brand Magnetics
- Brand Magnetics" is the search for an integrating, energising and sustaining force that creates a common purpose within the business, and a strong affinity with customers, employees and shareholders. Brand Magnetics is much more than the conventional pursuit of a strong corporate identity, it is about creating a brand with...
- White papers 2003-01-01
- Category And Brand Management, Product Identification, And New-Product Planning
- Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful promotional strategy, with time, gives rise to a brand wherein some specific attributes of the product are institutionalized in the market. The product then becomes synonymous with the attributes. A...
- Presentations 2003-01-01
- Using Integrated Marketing To Build Your Brand
- Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful brand is the result of a painstaking promotional effort over substantial amount of time. The organization conveys a particular message about the product to the target audience. The target audience...
- Presentations 2003-01-01
- Affinity Internet Collaborates with Microsoft to Deliver Unparalleled Functionality to Hosting Customers
- Affinity Internet's ValueWeb Brand Now Comes Fully-Integrated with the Latest Version of Microsoft Windows SharePoint Services 3.0
- Research articles 2007-03-20
- U.S. Bank Multi Service Aviation Creates Co-Branded Affinity Card Program for Flight Options, LLC
- OVERLAND PARK, Kan. -- U.S. Bank Multi Service Aviation has created a co-branded affinity card program that fractional aircraft service provider Flight Options, LLC, can use to gain brand recognition throughout the aviation industry and streamline business processes. As one of the largest fractional aircraft ownership companies in the...
- Research articles 2006-10-16
- MICRON AFFINITY PLAN OFFERS 'TOOLS' ADS PROMISE.(Micron Electronics Inc.'s ad campaign offers free enrollment in Micron University)(Business Brief)(Brief Article)
- Micron Electronics, following up on its "New rules. New tools" ad campaign, is starting to give PC buyers some tools Micron hopes will differentiate the brand -- and give buyers more to consider than just price and specs. Micron Electronics, following up on its...
- Research articles 1998-11-02
- BATNET1 Brings Online Shopping to American Medical Association Members; More than 300,000 Members to Receive Discounts and Incentives on Name-Brand Products and Services
- Business Editors ISELIN, N.J.--BUSINESS WIRE--February 7, 2000 Leading online affinity marketer BATNET1 today announced it has developed and will maintain an online shopping marketplace for the American Medical Association AMA, offering timely and targeted name-brand products and services at discount. By leveraging BATNET1's marketing expertise and relationships...
- Research articles 2000-02-07
- Rivals.com Hosts Online Contest with Buick to Attract College Football Fans and Increase Buick Brand Awareness
- Business/Sports Editors SEATTLE--BUSINESS WIRE--Oct. 2, 2000 Rivals.com (www.rivals.com), a leading online network of sports team and affinity channels and the "stickiest" sports news site for 13 consecutive months according to the Nielsen//NetRatings at-home user data, today announced that Buick selected Rivals.com to help build brand awareness of the...
- Research articles 2000-10-02
- Nokia To Stop Sales In Japan; Concentrating On High-End Vertu
- The Japanese handset market spits out another victim. Nokia (NYSE: NOK), the world's largest handset maker, said it would stop selling cellphones in the country, except for its high-end luxury Vertu model, Reuters reports. The news comes days after another report from Japanese newspaper Yomiuri said Nokia would launch...
- External links 2008-11-27
- Schawk Appoints Vince Schaller to North American Management Team
- Schawk, Inc. (NYSE: SGK), a leading provider of brand point management services enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity, announced today that it has appointed Vince Schaller to its North American management team. Schaller assumes the post of managing director of...
- Research articles 2009-03-11
- Experts Predict Global Brands Will Dominate the MVNO Market; Motricity Survey Reveals Established Brands Will Offer Improved Mobile Services to Attract Customers
- DURHAM, N.C. -- Motricity, the leading global provider of mobile content and solutions today announced the results of a survey conducted at last week's MVNO Summit in Miami. The poll of nearly a quarter of conference attendees indicates that brand affinity will be more critical to MVNO success than low...
- Research articles 2005-12-13
- Toyota Moving Forward with NBA and WNBA Marketing Partnership; World's Second Largest Auto Company to Utilize NBA and WNBA to Connect with Leagues' Wide-Reaching Audience
- NEW YORK -- Toyota, the National Basketball Association and the Women's National Basketball Association have reached a new multi-year marketing partnership focusing on enhancing brand affinity among the leagues' desirable fan base. The partnership will feature innovative ways of showcasing Toyota vehicles, enabling consumers to "experience" product lines through branded...
- Research articles 2005-03-14
- Fitch Assigns ABS Seller/Servicer Rtgs to HSBC Finance Corp
- NEW YORK -- Fitch Ratings has assigned HSBC Finance Corp. HSBC Finance an 'ABPS/S 2+' ABS seller/servicer rating for both private label cards and co-brand/affinity cards. HSBC Finance is a wholly-owned indirect subsidiary of HSBC North America Holdings Inc. which is in turn a wholly-owned subsidiary of HSBC Holdings plc...
- Research articles 2005-07-11
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