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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Can Gap Come Back?
- The Gap has faltered for several quarters, with slowing earnings growth and an increasingly obscure brand identity. Younger buyers flock to cooler competitors like Abercrombie and American Eagle, and Gap's Forth & Towne brand failed to win its target market of middle-aged women. Some key executives, including the company's vice...
- Blog posts 2007-07-11
- Boost Mobile Launches New Brand Identity to Unite Product Offerings Under One Banner
- Brand Evolution Features Bold & Synergetic New Visual Elements to Create Bold, Clean, More Engaging Look and Feel
- Research articles 2008-02-21
- `Codernauts' invade, tie together 4 brands!(IBM's advertising campaign to create software brand identity, U.S.)(Brief Article)
- IBM Corp., the venerable hardware manufacturer, had a problem to solve when it came to marketing its software products: creating a unified brand identity for four previously separate brands. IBM Corp., the venerable hardware manufacturer, had a problem to solve when it came to...
- Research articles 2002-06-10
- General Motors Trying to Build Brand Identity in Europe.
- Knight Ridder/Tribune Business News Knight Ridder/Tribune Business News
- Research articles 1999-03-10
- Ingrian Networks Unveils New Brand Identity
- REDWOOD CITY, Calif. -- IngrianR Networks, Inc. formally unveiled a new brand identity today that represents a significant milestone in the company's history and further signifies the company's evolution to a compliance-driven data privacy solutions company. Featuring dedicated hardware appliances and patent-pending cryptography software, Ingrian's data privacy solutions deliver capabilities...
- Research articles 2006-08-07
- Davidoff fails to make a splash in its case to protect brand identity.(Brief Article)
- Advocate General Stix-Hackl has given her opinion to the European Court of Justice and has ruled in favour of Tesco in the Levi Strauss versus Tesco brand selling case (see Cosmetics International 10 April edition). She has also, in a joined case, re Advocate General Stix-Hackl...
- Research articles 2001-04-25
- "Extended-content" cartons.(Brief Article)
- The new FDA labeling requirements for OTC drug packages, which take effect in 2003, have spurred R&D into alternatives for packaging design. The FDA mandates require increased type sizes and greater amounts of information on OTC packages. The e The new FDA labeling requirements...
- Research articles 2000-09-01
- Landor Associates Develops Brand Identity for Charles Schwab; Launch Reveals New Focus on Personalized Relationships
- Business Editors
- Research articles 2001-10-24
- The Giorgio Armani Group Teams With Razorfish to Create www.giorgioarmani.com; Capturing a Classic Brand Identity With an Online Presence
- Business Editors/Technology Editors
- Research articles 2000-07-12
- adidas Launches First Performance Shoe `The Garnett,' Under The `Impossible Is Nothing' Brand Identity
- adidas July 19 announced the launch of a new global basketball campaign, featuring 2004 NBA MVP, Kevin Garnett KG. This is his first signature shoe and the first product launch under the "Impossible Is Nothing" brand identity for adidas. The fully integrated campaign, created by 180/TBWA San Francisco (TBWACHIATDAY San...
- Research articles 2004-07-20
- Sara Lee Corporation Relaunches Web Site That Highlights Brand Identities, Defines New Strategic Priorities; Visitors Can Access 1998 Annual Report, Shop On-Line at Versatile Site
- CHICAGO--BUSINESS WIRE--Oct. 26, 1998--Sara Lee Corporation launched a redesigned web site (http://www.saralee.com) this month which emphasizes its portfolio of leading brands and provides visitors with current and historical information on the company. The new web site uses the latest technology to provide an easy-to-use, interactive resource for consumers, investors...
- Research articles 1998-10-26
- Altium - Think It, Design It, Build It; New Corporate Brand Identity for Protel International Limited
- Business/Technology Editors
- Research articles 2001-08-06
- CEON Teams With Portal Software to Deliver Solution for `Triple Play' Service Providers; Service Bundling Captures Additional Services Revenue, Leverages Brand Identity
- Business/Technology Editors
- Research articles 2000-05-09
- DealerSuite Promotions Helps Build Dealer Brand Identity; Alliance between ADP and Summit Marketing Connects Retailers Online to Promotion Products Solutions
- Business Editors, Automotive Writers
- Research articles 2000-06-20
- Ogilvy Ad Exec Wilberding Joins Ford & Earl Associates to Direct Brand Identity Consultancy
- Business Editors
- Research articles 2000-07-05
- [0] Ogilvy Ad Exec Wilberding Joins Ford & Earl Associates to Direct Brand Identity Consultancy
- Business Editors
- Research articles 2000-07-05
- Avenue A and White Horse Introduce Eddie Bauer's New Fall Line and New Brand Identity with Creative Interactive Campaign
- Business Editors/High-Tech Writers
- Research articles 2002-09-03
- Channeling her energy; Cable TV veteran will define USA Network's brand identity, grow Sci Fi.(Profiles)(Television)
- Byline: matthew flamm In her six years running the Sci Fi Channel, Bonnie Hammer has helped it grow from an obscure niche offering into a full-fledged brand with audience ratings that consistently put it among the top 10 basic cable channels. ...
- Research articles 2004-09-20
- LaNeve to bring focus to GM's many brand identities.(General Motors Corp.)
- Byline: JEAN HALLIDAY Byline: JEAN HALLIDAY
- Research articles 2004-11-01
- Amtrak Introduces Service Guarantee and New Corporate Brand Identity At Event At Los Angeles Union Station; Event Focused On Employees As Providers of High-Quality Service
- News Desks/Travel & Entertainment Writers
- Research articles 2000-07-06
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