brand and category

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Category Potential, National Brand Competition, and Private Label Share in the Australian Grocery Industry

This study focuses on how several category level factors might explain the level of private label share across grocery product categories. Previous research has shown that higher private label share supports retail percentage margins within a category and offers retailers significant bargaining power in a channel. Other researchers have demonstrated...

Tags: Category, Brand, Industry, Food & Beverage, Manufacturing

White papers 2005-11-11

Empirical Analysis of Competitive Pricing Strategies With Complementary Product Lines

The authors build an econometric model of a household's purchase incidence and brand choice decisions in complementary product categories to account for cross-category dependence in demand. Complementarity is modeled as the additional utility that a household derives from the joint consumption of brands in complementary categories. The authors estimate the...

Tags: Competitive Pricing, Category, Brand, Analysis, Complementarity, Scanners, Branding, Hardware, Peripherals, Marketing

White papers 2005-10-01

Modeling Preferences For Common Attributes In Multi-Category Brand Choice

Characteristics based discrete choice models of demand have been used extensively in both economics and marketing. The basic endeavor in these models is to view products as bundles of characteristics, with consumer preferences defined over this characteristic space. This modeling approach lends itself to important applications such as predicting demand...

Tags: Category, Brand, Modeling, Branding, Research & Development, Marketing, Business Operations

White papers 2003-12-19

Additional Resources

Britvic benefits from switch to cheaper drinks

Business in brief BEVERAGES The soft drinks maker Britvic reported an increase in full-year profits yesterday as it benefited from consumers trading down to its brands from pricier alternatives. Britvic, which has the right to sell Pepsi in the UK and Ireland and makes Tango, Robinsons...

Articles 2008-11-27

FreedomPay Launches New Look and Product Lines

FreedomPay ( www.freedompay.com ), theleader in payment management solutions, today announced an extensivere-branding initiative which includes product line expansion, new productintroduction and an updated corporate mission, "Payments withoutlimitsTM." FreedomPay's unparalleled ability to drive payments innovationfor clients enables them to drastically reduce operating costs, eliminateoperational inefficiencies and improve revenue opportunities --...

Articles 2008-11-25

Real Living President Kaira Sturdivant Rouda Wins Stevie® Award's Best Entrepreneur

COLUMBUS, Ohio, Nov. 24 /PRNewswire/ -- Kaira Sturdivant Rouda, president of Real Living and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs, was the winner of the 2008 Stevie Awards for Women in Business in the category of Best Entrepreneur. The StevieR Awards are the...

Articles 2008-11-24

Tupperware Brands Corporation Announces Webcast at the JP Morgan SMid Cap Conference

ORLANDO, Fla., Nov. 24 /PRNewswire-FirstCall/ -- Tupperware Brands' Chairman and CEO, Rick Goings, will be presenting at the JP Morgan SMid Cap Conference in New York City on December 4, 2008 at 8:45 a.m. Eastern Time. This presentation is being webcast and can be accessed at...

Articles 2008-11-24

Passenger Announces 692 Percent Bookings Growth in Q3

Top Fortune 500 Brands Embrace Passenger's On-Demand Platform to Collaborate and Co-Innovate With Their Customers LOS ANGELES -- Passenger, the technology leader in on-demand Customer Collaboration, today announced record-breaking sales results for its fiscal third quarter ending on Tuesday, Sept. 30. Passenger achieved bookings growth of 217 percent...

Articles 2008-11-24

Jagermeister Shifts Into New Sports Marketing Arena with Major Sponsorship of Monster Energy® Supercross

America's #1 shot brand to sponsor 2009 Monster EnergyR Supercross NEW ROCHELLE, N.Y., Nov. 24 /PRNewswire/ -- For years, Jagermeister has sought out new and innovative ways to promote to consumers. From music tours to trikes, Jagerettes to tap machines, Jagermeister continues to be one of the...

Articles 2008-11-24

Travel Channel Kidnap! Application Now Top Six Game on Facebook and Number One Branded Application

Today, Context Optional Inc., a socialmarketing company, announced that the Travel Channel Kidnap! Applicationthey created with Rapp, a global direct marketing agency, is the number onebranded application on Facebook, ranks sixth in the gaming category andfirst in the travel category. The campaign allows users to "'nap" theirfriends and directs...

Articles 2008-11-24

Coty and IRI Extend Relationship with Multi-year Agreement

IRI Beauty Practice Delivers Superior Category Expertise, Outstanding Client Service and Compelling Industry Vision to Coty CHICAGO -- Information Resources, Inc. IRI, the leading global provider of consumer, shopper, and market insights for consumer packaged goods CPG, retail, and healthcare industries, today announced that Coty Inc. is the...

Articles 2008-11-24

ConAgra Foods Revives Iconic 'Talking Tub' to Promote New Parkay® Table Spread Made with Real Nonfat Milk

New Ad Marks the 35th Anniversary of Parkay Talking Tub's TV launch OMAHA, Neb. -- ConAgra Foods' Parkay[R] brand is bringing back its iconic "Talking Tub" in television ads touting a new formulation of Parkay table spread made with real nonfat milk. The new product is the only...

Articles 2008-11-24

Rick Warren and Reader's Digest Association Announce Exclusive Co-Branded Multimedia Resource Partnership; Category-Busting Purpose Driven Connection Integrates Magazine, Small Group Study Group DVDs and Interactive Website

PLEASANTVILLE, N.Y., and LAKE FOREST, Calif., Nov. 24 /PRNewswire/ -- The Reader's Digest Association, Inc., and Dr. Rick Warren, Pastor of Saddleback Valley Community Church and the author of the worldwide best seller, "The Purpose Driven Life," today announced a partnership to produce an inspirational multimedia platform called The...

Articles 2008-11-24

BestCigarPrices.com Launches New State-of-the-Art Website

BestCigarPrices.com, a leading onlinedistributor of brand name, premium cigars from around the world, announced today thedebut of their new user friendly, state-of-the-art website. The new website offers an easy to use interface with live stock inventory,easier navigation and state-of-the-art advanced search functions. The newadvanced search functions include filtered...

Articles 2008-11-21

Land Rover Wins Two ALG Residual Value Awards

IRVINE, Calif., Nov. 21 /PRNewswire/ -- Jaguar Land Rover North America, LLC today announced that it has received two Residual Value Awards from Automotive Lease Guide ALG. ALG's 10th annual Residual Value Awards, for the 2009 model year, honored the vehicles in each industry segment that ALG predicts...

Articles 2008-11-21

Precor Selects Sport Chalet for California, Arizona and Nevada

Large retailer's 'specialty approach' central to agreement WOODINVILLE, Wash. -- Global fitness equipment leader Precor has named leading West Coast sporting goods retailer Sport Chalet to represent Precor's line of premium home fitness equipment throughout California, Arizona and Nevada. Sport Chalet's 55 stores are distinguished by...

Articles 2008-11-21

Sunwin International Customer Zevia LLC Recognized as Fastest Growing Natural Product

Sunwin International Neutraceuticals, Inc.(OTCBB: SUWN) a leader in the production and distribution of Chinese herbs,veterinary medicines and one of the world's leading producers of allnatural, zero calorie stevia in China, congratulates its customer Zevia LLCfor achieving the #1 sales growth rate and #2 brand position in itscategory just six months...

Articles 2008-11-20

Research and Markets: Groupe Danone and Groupe Lactalis Remain the Leading Companies Operating in France's Dairy Food Market Today - Will This Trend Continue Right up to 2011?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/8bdf0d/dairy_food_in_fran) has announced the addition of the "Dairy Food in France to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Dairy Food in France. It includes comprehensive value volume segmentation and...

Articles 2008-11-20

Ann Taylor Elects Michelle Gass to Board of Directors

NEW YORK, Nov. 20 /PRNewswire-FirstCall/ -- AnnTaylor Stores Corporation today announced that Michelle Gass has been elected to the Company's Board of Directors. She will also join the Board's Compensation Committee. Ms. Gass currently serves as Executive Vice President, Marketing and Category, at Starbucks Coffee...

Articles 2008-11-20

Boscobel Marketing Communications Wins Best Overall 'Stevie' Business Award

Firm's president also named as finalist for Lifetime Achievement Award SILVER SPRING, Md., Nov. 20 /PRNewswire/ -- Boscobel Marketing Communications, the Washington, D.C.-area branding and PR firm now celebrating its 30th anniversary, won recognition as Best Overall Company of the Year by the Stevie Awards for Women...

Articles 2008-11-20