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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Luxury firms slammed for lacklustre moves to save planet
- PARIS AFP — The luxury industry is not doing its bit to save the planet, according to a World Wildlife Fund study of the world's 10 largest publicly-traded luxury firms. In a study completed at the end of last month, the WWF environmental group chided luxury brands for being...
- Research articles 2007-12-14
- HANKY PANKY; Gale Epstein and Lida Orzeck.(Special Report: Marketing 50)(Brief article)
- Byline: stephanie thompson The signature Hanky Panky thong, model No. 4811, has had a cult following since its introduction in 1986 among a loyal group of celebrities and others seeking comfort-with-no-panty-lines underwear at $15 a pop. But when the brand made The Wall Street...
- Research articles 2007-11-12
- A touch of luxury: fashion and lifestyle trends permeate the fine fragrance realm
- IT'S A SPARKLING FLORAL that opens with orange bigarade, crisp Italian basil and bergamot. The Mediterranean notes fuse with a breezy and natural island cypress. A floral heart unfolds with rose petals, velvety violet de Parma and rich dark fig. A feathery accord recalls the aura of crashing waves with...
- Research articles 2007-11-01
- Oscar winner Emma Thompson slams Burberry's China move
- LONDON AFP — Oscar-winning actress Emma Thompson has blasted British luxury goods retailer Burberry for their decision to close a factory in south Wales and switch production to China. The actress is the latest in a series of celebrities and politicians to slam the upmarket firm, famous worldwide for its...
- Research articles 2007-01-07
- Celebrity Sells As Salons Linked To Celebrity Hairdressers Outperformed The UK Salon Sector However Hair Salons Still Expect Sales To Increase At 22% In 2006 Alone.
- M2 PRESSWIRE-23 August 2006-Research and Markets: Celebrity Sells As Salons Linked To Celebrity Hairdressers Outperformed The UK Salon Sector However Hair Salons Still Expect Sales To Increase At 22 In 2006 AloneC1994-2006 M2 COMMUNICATIONS LTD RDATE:23082006 Dublin - Research and Markets...
- Research articles 2006-08-23
- Cosmetics International talks to Ilia Lekach, chairman and ceo, Parlux.(Q & A)(Interview)
- What is your background in the industry? I was the founder of the company Perfumania and remained as the ceo for most of its existence. I joined Parlux in 1988. What has been your biggest challenge so far? To develop...
- Research articles 2005-07-08
- Cybersquatters continued to plague big-name brands, celebrities in 2003
- GENEVA AFP ? Famous brands and celebrities continue to fall foul of cybersquatters, with the number of complaints about unfair domain names lodged last year almost unchanged from 2002, the World Intellectual Property Organisation WIPO said. The WIPO arbitration centre received 1,100 cases in 2003 or roughly three complaints...
- Research articles 2004-01-27
- GQ LOUNGES IN MIAMI, PLAYBOY AT PLAY.(Brief Article)
- NEW YORK -- GQ wrapped up the fifth installment of its GQ Lounge marketing program in Miami last month, during which the Conde Nast title hosted parties at the nightclub Mynt in a specially designed environment showcasing advertisers including Earl Jean, David Yurman, Pontiac, Song...
- Research articles 2003-12-22
- Thailand Cosmetics Firm to Use Pop Singers to Refresh Brand Image.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 28--Following at the heels of U-Star Thailand Co, a newcomer to the local direct-sale cosmetics market, Better Way Co is using famous pop singers to refresh its Mistine brand image and...
- Research articles 2003-02-28
- Top 7 Ways to Get Your Products in the Hands of Celebrities
- Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How...
- White papers 2005-01-06
- Celebrity Endorsements Reach For The Stars
- The best endorsement deals manage to equate the product with the appeal of the celebrity. Sometimes a brand owner will engage a person based on expectation of future celebrity status. Some companies will try to use the bad publicity of a public figure or celebrity to market a product, but...
- White papers 2003-06-02
- Reporter: The importance of being earnest
- When Ewan McGregor received the accolade of most stylish film star at the Elle style awards, he claimed not to know what that meant. Jo Brand recently gave away a load of money, saying disparagingly of her excess cash, "What am I going to spend it on, more black...
- Research articles 1997-10-19
- Celebrities’ Impact on Branding
- This paper will examine the relationship between celebrity endorsements and brands, by applying a selection of widely accepted principles of how consumers’ brand attitudes and preferences can be positively influenced. Thereby the concepts of source credibility and attractiveness, the match-up hypothesis, the meaning transfer model and the principles of multiple...
- White papers 2003-01-15
- Cult Heroes.
- Fame as a brand Star-sell CULT HEROES. By Deyan Sudjic. BRANDS sell. Although ordinary colas may taste as good, soft-drinkers thirst after Coke or Pepsi. Although those running shoes may look the part,...
- Research articles 1989-05-06
- The newly-created position of global colour director within P&G's hair care brand, Clairol, is to be assumed by celebrity colourist, Brad Johns.(Brief Article)
- THE NEWLY-created position of global colour director within P&G's hair care brand, Clairol, is to be assumed by celebrity colourist, Brad ... THE NEWLY-created position of global colour director within P&G's hair care brand, Clairol, is to be assumed by celebrity colourist, Brad Johns. Reporting...
- Research articles 2005-07-08
Additional Resources
- Celebrate champagne: heighten the occasion with a taste of the bubbly
- [ILLUSTRATION OMITTED] WHEN IT'S TIME TO CELEBRATE, champagne is the traditional drink for all kinds of joyous occasions, and it's especially perfect for the holiday season. The selection is practically endless. Whether you spend a few bucks or several hundred dollars on a bottle depends on your budget...
- Articles 2008-12-01
- Market Leader Featured in NASDAQ Closing Bell Ceremony
- To commemorate the launch of Market LeaderInc. (NASDAQ: LEDR), the NASDAQ stock exchange featured Market Leader CEOIan Morris and the company's senior management team in its closing-bellceremony Monday at the NASDAQ Market Site in Times Square in New York City. "We are honored to have been invited by the NASDAQ...
- Articles 2008-11-26
- Brand New Hilton Garden Inn® Liberia Airport in Costa Rica Opens with Introductory Rate of $79
- First Hotel for Hilton Garden Inn in Central America Reinforces Company's Commitment to Grow throughout Latin America BEVERLY HILLS, Calif. -- Hilton Hotels Corporation celebrates the opening of the new Hilton Garden Inn Liberia Airport in Costa Rica which is the brand's first hotel in Central America. To...
- Articles 2008-11-25
- Relations PR & Marketing Celebrates its Third Birthday with Multiple Account Wins
- TAMPA, Fla., Nov. 24 /PRNewswire/ -- Relations PR & Marketing is celebrating its three-year anniversary this month and has already witnessed exceptional expansion and continued growth across all practices. The firm recently announced the addition of several new and diverse brands to its portfolio. Athletes in Action...
- Articles 2008-11-24
- adidas Originals 2009 Advertising Campaign Celebrates '60 Years of Soles and Stripes'
- HERZOGENAURACH, Germany, Nov. 24 /PRNewswire/ -- 2009 marks the 60th anniversary of adidas registering the iconic 3-Stripes mark introduced by company founder Adi Dassler. In keeping with this important milestone, adidas will unveil its largest global brand campaign ever for adidas Originals under the banner of Celebrate Originality. The...
- Articles 2008-11-24
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