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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
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- Brand-supermarket demand for breakfast cereals and retail competition
- One of the most influential market equilibrium models for differentiated products is that of Berry, Levinsohn, and Pakes (1995; hereafter, BLP), who use a random coefficients logit demand approach at the product brand level. The BLP approach, originally applied to automobiles, has also been applied at city or national levels...
- Research articles 2007-05-01
- Dublin, Ohio, Company Buys Two Hot Cereal Brands from ConAgra.
- By Tom Dochat, The Patriot-News, Harrisburg, Pa. Knight Ridder/Tribune Business News Jan. 12--Back in the 1950s and '60s, the lovable Marky cartoon character would scream "I want my Maypo! I want my Maypo!" Today, the question is whether people still want...
- Research articles 2003-01-12
- Mergers with differentiated products: the case of the ready-to-eat cereal industry.(Statistical Data Included)
- Traditional merger analysis is difficult to implement when evaluating mergers in industries with differentiated products. I discuss an alternative, which consists of demand estimation and the use of a model of postmerger conduct to simulate the competitive effects of a merger. I estimate a brand-level demand...
- Research articles 2000-09-22
- America's Top 2000 Brands
- AMERICA'S TOP 2000 BRANDS Rank/ 1998 ...
- Research articles 2000-06-19
- America's Top 2000 Brands
- AMERICA'S TOP 2000 BRANDS ...
- Research articles 1999-06-21
- The cornflake cartel: ever wonder why cereal costs so much?
- Ever wonder why cereal costs so much? Government attorneys wondered too. Then they were sorry they asked. Any sensible person would be at home -- boiling grits. But life is short. So here I am in the cereal aisle at Safeway, engaged in one of America's...
- Research articles 1993-06-22
- General Mills Inc.(Private PARTICULARS)(Brief Article)
- General Mills Inc., Minneapolis, cited store brand cereals as the beneficiaries of a 4.3 percent price increase on cereals taken by the firm last year. In reporting that U.S. sales of Big G cereals ... General Mills Inc., Minneapolis, cited store brand cereals as the...
- Research articles 2005-04-01
- Luring parents with less sugar; Kraft touts reformulated cereals amid a slump in sales of kids' brands.(News)
- Byline: JULIE JARGON Parents are saying "no'' to sugary kids' cereal like Fruity Pebbles while stocking up on healthy brands for themselves. Just as Kraft Foods Inc. is seeing a rise in demand from adults for Honey Bunches of Oats and a...
- Research articles 2006-11-06
- General Mills To Acquire Leading Producer Of Organic Foods.(Small Planet Foods)(Brief Article)
- Following its foray into the organic cereal market with its Sunrise line of cereals, General Mills, Minneapolis, MN, has signed an agreement in principle to acquire Small Planet Foods, Sedro-Woolley, WA, a leading producer of organic food products. S Following its foray into the organic cereal...
- Research articles 1999-12-20
- Quaker Oats Raises Cereal Prices; Brand Loyalty May Give a Lift to Profit, Analysts Say
- The two-year price war on cereals is slowly coming to an end. Kellogg Co., General Mills, Inc., Post Cereal Co. and Quaker Oats Co. have been battling it out trying to oust one another for the lowest price to the delight of consumers. Quaker Oats, maker of Cap'n Crunch, Life...
- Research articles 1998-06-08
- Snap, crackle, pop! Cold cereal continues to outpace national brands; PL makers see additional opportunities in organic, non-GMO and natural products.(Category review: breakfast foods)
- The development of organic and natural cereals is giving food retailers even more reasons to expand their range of private label cold cereals in the breakfast foods category. Cold cereal commands a pretty good chunk of all private label breakfast foo The development of organic and...
- Research articles 2003-11-01
- General Mills is converting all its Big G cereals--including such brands as Trix, Golden Grahams, Lucky Charms, Rice Chex and Cheerios--to whole grain.(Market basket: a showcase of new products, ideas and manufacturer news)
- GENERAL MILLS is converting all its Big G cereals--including such brands as Trix, Golden Grahams, Lucky Charms, Rice Chex and Cheerios--to whole grain. Big G breakfast cereals made with whole grain will be available this winter ... GENERAL MILLS is converting all its Big...
- Research articles 2004-12-01
- General Mills and Screenlife Bring an Interactive Experience to the Breakfast Table; The Maker of Many Best Loved Cereal Brands and the World's Most Popular DVD Game Offer Games on More Than 10 Million Big G Cereal Packages
- MINNEAPOLIS -- Beginning this month, General Mills and ScreenlifeR, makers of Scene It?R The DVD GameTM, are bringing consumers more than breakfast by offering five hit DVD trivia games in specially marked packages of General Mills cereals. Limited-edition versions of the widely successful Scene It? DVD board games will adorn...
- Research articles 2006-07-05
Additional Resources
- Poles savour British flavours
- POLISH NATIONALS working in Britain in the past few years have picked up more than their wages - with many developing a taste for British brands of food and drink. Poles and other eastern Europeans returning home have increasingly been ordering premium British products such as dark...
- Articles 2008-11-17
- Kellogg Offers Holiday Recipes Using Corn Flakes
- FOOD AND BEVERAGE CLOSE-UP-17 November 2008-Kellogg Offers Holiday Recipes Using Corn FlakesC2008 - CloseUpMedia - newsdesk@closeupmedia.com Kellogg has chosen consumers' favorite recipes picks to create a wonderful holiday menu using Kellogg's Corn Flakes cereal as a key ingredient. In the last year, Kellogg received nearly 7,000...
- Articles 2008-11-17
- Bakery and Cereals in Spain to 2011 Features Comprehensive Value Volume Segmentation and Market Share Data
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/478ded/bakery_and_cereals) has announced the addition of the "Bakery and Cereals in Spain to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Bakery and Cereals in Spain. It includes comprehensive value volume...
- Articles 2008-11-13
- Ralcorp Holdings, Inc. Announces Delay in Earnings Release
- ST. LOUIS, Nov. 11, 2008 /PRNewswire-FirstCall/ -- Ralcorp Holdings, Inc. announced this evening that it intends to release earnings for its fiscal fourth quarter and year ended September 30, 2008, on November 12, 2008 prior to the commencement of trading on the New York Stock Exchange. The...
- Articles 2008-11-12
- Research and Markets: Wake up to the Bakery and Cereals in Australia Report with Actual Data to 2006 and Full Forecasts to 2011
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/785cc9/bakery_and_cereals) has announced the addition of the "Bakery and Cereals in Australia to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Bakery and Cereals in Australia. It includes comprehensive value volume...
- Articles 2008-11-11
- Bakery and Cereals in France to 2011 Covers All the Key Data Points on Bakery and Cereals in France
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/c2a887/bakery_and_cereals) has announced the addition of the "Bakery and Cereals in France to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Bakery and Cereals in France. It includes comprehensive value volume...
- Articles 2008-11-11
- Bakery and Cereals in the US to 2011 Includes Company And Brand Share Data By Categories
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/63361f/bakery_and_cereals) has announced the addition of the "Bakery and Cereals in the US to 2011" report to their offering. This databook is a detailed information resource covering all the key data points on Bakery and Cereals in the US. It includes comprehensive...
- Articles 2008-11-10
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