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BNET Business Dictionary

Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

BNET Resources

All-American carmaker has its eye on Europe; Chevy has seen uptick in sales on continent, plans to unleash $60M push.(News): Byline: JEAN HALLIDAY General motors corp. is out to conquer Europe. Even though the marketer sold only 328,270 Chevrolets in Europe, compared with 1.7 million in the U.S. through September, the total was up a brisk 31%, giving GM high hopes for...; Tags: brand, Branding, Chevrolet, Europe, General Motors Corp., MARKETING, sales; Research articles 2007-10-22
Chevy brand will not change: Dale Earnhardt Jr. announced Wednesday his move to Hendrick Motorsports in 2008, but it is uncertain whether Earnhardt will keep his No. 8 or his Budweiser logos beyond this season. He did say, however, he will remain in a Chevrolet. "We're very pleased," said...; Tags: brand, car, Chevrolet, General Motors Corp., NASCAR, SALES; Research articles 2007-06-14
Resale: the new fuel economy; Carmakers tout residual values, which consumers cite as a top reason to buy.(News)(Product/service evaluation): Byline: JEAN HALLIDAY jhalliday@crain.com Car and truck buyers who got a good price deal when they flocked to Detroit's employee discounts in the summer of 2005 could be in for a rude awakening when they go to trade in or sell their...; Tags: brand, Branding, car, Chevrolet, Honda Motor Co., MARKETING, resale; Research articles 2007-02-19
The Truth About Cars Website Names Its Ten Worst Automobiles for 2006: PROVIDENCE, R.I. -- The Truth About Cars website TTAC has revealed the ten winners of its first annual "Ten Worst Automobiles Today" awards. According to the site's readers, the very worst vehicles sold in America today areC* GM's minivans. For voting purposes, TTAC lumped all four of GM's virtually...; Tags: America, brand, Branding, Chevrolet, Chrysler LLC, General Motors Corp., MARKETING, minivan, Saab; Research articles 2006-11-08
King of Prussia Mall and Chevrolet Announce Exclusive Giveaway of 2007 Chevy Tahoe; One Lucky Shopper Will Win Brand New SUV This September!: KING OF PRUSSIA, Pa. -- King of Prussia Mall shoppers can now enter a contest to win a 2007 Chevrolet Tahoe this September. Shoppers can visit the ChevyShowcase, located in the Court of King of Prussia Mall, to complete an official entry form between now and September 15, 2006. ...; Tags: brand, Branding, Chevrolet, General Motors Corp., MARKETING, Strategy; Research articles 2006-08-02

Chevrolet remains top sales brand in Chicago region.(Auto Saturday)(Women with wheels): Byline: Susan Frissell According to the Chicago Auto Outlook (Auto Outlook Inc.), Chevrolet remains the number one sales brand in the Chicago area, as well as nationwide. Ford remains number two across the country, but takes the number three spot in Chicago sales. ...; Tags: brand, Chevrolet, Chicago, Ford Motor Co., SALES, women; Research articles 2006-05-27
Cadillac, Chevrolet, Hummer and Saab brands continue global growth: Michigan Chronicle 11-22-2005 General Motors reported calendar year-to-date sales (January-September) of 7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led by significant gains in sales for its three luxury and premium brands Cadillac (up 9.6 percent), Hummer (up 84.1 percent) and Saab (up 1.4 percent), as...; Tags: brand, Branding, Cadillac, Chevrolet, General Motors Corp., MARKETING, Saab, SALES; Research articles 2005-11-22
Cadillac, Chevrolet, Hummer and Saab brands continue global growth: Michigan Chronicle 11-22-2005 General Motors reported calendar year-to-date sales (January-September) of 7,066,774 vehicles around the world - a 3.7 percent increase over 2004, led by significant gains in sales for its three luxury and premium brands Cadillac (up 9.6 percent), Hummer (up 84.1...; Tags: brand, Branding, Cadillac, Chevrolet, General Motors Corp., Hummer, MARKETING, Saab, SALES; Research articles 2005-11-22
Econo Lodge and Rodeway Inn Back in Action with Bobby Labonte at Atlanta Motor Speedway, Look to Take Second Trip to Victory Lane: SILVER SPRING, Md. -- The last time driver Bobby Labonte got behind the wheel of the Econo Lodge/Rodeway Inn-sponsored No. 47 Chevrolet Silverado truck, he drove to victory. On October 29, Labonte and his primary sponsors, which once again will be Econo Lodge and Rodeway Inn, hope for a repeat...; Tags: brand, Branding, Chevrolet, General Motors Corp., MARKETING, music; Research articles 2005-10-28
Auto dependability improves dramatically: DETROIT -- Domestic automakers continue to narrow the quality gap with Japanese automakers, the latest J.D. Power and Associates survey on long-term quality shows. But nearly every brand, domestic and import, showed improvement over last year's Vehicle Dependability Study, which measures problems experienced by original owners of 3-year-old vehicles....; Tags: brand, Branding, car, Chevrolet, Ford Motor Co., industry, MARKETING, SUV; Research articles 2005-06-30
Return of the Chevy: Byline: By Jonathan Smith Almost everyone of a 'certain age' will remember the famous line from the iconic 70s hit American Pie: 'Drove my Chevy to the levee but the levee was dry'. The image is there, as if cast in stone. A burbling V8, hugely over-the-top bodywork...; Tags: brand, Branding, Chevrolet, General Motors Corp., MARKETING; Research articles 2005-02-04
Chevrolet UK? That'll be the Daewoo, then: One of the best-known American car brands is heading to the UK. Next year Chevrolets will be seen on British streets in increasing numbers, but this will not mean an explosion in the Corvette population. The new vehicles will be Korean Chevrolets - Daewoos. The Korean maker is now owned...; Tags: brand, Branding, Chevrolet, General Motors Corp., MARKETING; Research articles 2004-10-05
Chevy 'back in the hunt' with 10 new models in 20 months: Chevrolet, General Motors' largest brand, will unleash 10 models in the next 20 months, including at least six passenger cars and car-based sport-utility vehicles. It's the most significant move yet by the world's biggest automaker to regain leadership in passenger cars from Japanese automakers and U.S. rival Ford Motor....; Tags: advertisement, brand, Branding, car, Chevrolet, Chevy, General Motors Corp., Honda Motor Co., MARKETING, sedan, SUV; Research articles 2003-12-19
'Oldsmobile' Brand Fading Fast from Toledo, Ohio-Area Auto Dealerships.: By Julie M. McKinnon, The Blade, Toledo, Ohio Knight Ridder/Tribune Business News Nov. 12--Three vehicle types and a few months remain for Oldsmobile, America's oldest automobile brand and the latest casualty in a competitive market. Some dealerships throughout northwest...; Tags: brand, Branding, Buick, Chevrolet, dealership, franchise, General Motors Corp., MARKETING; Research articles 2003-11-12
Chevy to brand Telemundo special: mainstream advertisers take integrated approach to Hispanic viewers.(TV Buyer): Even if you don't speak Spanish, it won't take you long to figure out that General Motors is the lead sponsor of upcoming music-awards special--El Premio de la Gente--on Telemundo. Even a viewer equipped with a TiVo 30-second skip button would have a hard time missing...; Tags: advertiser, brand, Chevrolet, Chevy, General Motors Corp., MARKETING, TV, Yahoo! Inc.; Research articles 2003-10-13
Worldly Holdens to travel incognito.: Oct 15, 2003 (The Australian - ABIX via COMTEX) Australian-made Holden cars are being exported and sold under other brands of its parent, General Motors. Holden has announced that Commodore sedans will be sold in Thailand under the Chevrolet brand. They are already sold...; Tags: brand, Branding, Chevrolet, General Motors Corp., MARKETING, Pontiac; Research articles 2003-10-15
Columbus, Ohio, Car Dealership Chain Adds Chevrolet to Stable of Brands.: By Mark Ni...uette, The Columbus Dispatch, Ohio Knight Ridder/Tribune Business News Jul. 18--Ricart Automotive, already one of the largest dealers in the nation with its ubi...uitous "we're dealin'" ads, is expanding. Two years after buying the Nourse Ford Lincoln Mercury...; Tags: brand, Branding, car, Chevrolet, dealership, General Motors Corp., MARKETING, SALES; Research articles 2003-07-18
Pop culture: Chevy sings praises of its role in history.(News): Byline: JEAN HALLIDAY and KATE MACARTHUR It started as a billboard for a classic car event in Detroit that read, "They don't write songs about Volvos.'' But they do pen tunes about Chevy-200 and counting, and the General Motors Corp. brand is...; Tags: brand, car, Chevrolet, Chevy, General Motors Corp., SALES; Research articles 2003-05-12
Survey Finds Narrower Quality Gap Between U.S.-Manufactured, Foreign Autos.: By Jim Fuquay, Fort Worth Star-Telegram, Texas Knight Ridder/Tribune Business News May 7--The quality gap between U.S. and foreign automakers is continuing to narrow, according to a national survey, although global car quality didn't improve for the first time in five years....; Tags: brand, Branding, Chevrolet, General Motors Corp., MARKETING, survey, SUV, Toyota Motor Corp.; Research articles 2003-05-07
New Auto Sales Fall in 2002 in Northeast Ohio.: By Dave Truman, The News-Herald, Willoughby, Ohio Knight Ridder/Tribune Business News Jan. 24--Northeast Ohioans bought 22,000 fewer new cars and trucks in 2002, according to registration reports filed with the Ohio Bureau of Motor Vehicles. Ford and Chevrolet easily...; Tags: brand, Branding, car, Chevrolet, Ford Motor Co., General Motors Corp., incentive, MARKETING, SALES; Research articles 2003-01-24