Cingular Wireless

News & Analysis

brand and cingular wireless - All News and Analysis

• AT&T phases out Cingular name faster than expected; Removes brand moniker from all in-store signage, scales it back in advertisements.(News)

  - 2007-06-04

  Byline: ALICE Z. CUNEO Byline: ALICE Z. CUNEO

  Tags: advertisement, AT&T Corp., brand, Cingular Wireless

• Getting your arms around marketing

  - 2007-02-01

  MARKETERS HAVE LONG BELIEVED THAT THEY COULD INFLUENCE the buying habits of consumers. In fact, as the definers of both desire and taste, they took pride in creating demand. As Ford has discovered to its dismay, even what would normally be known as effective marketing can't persuade consumers to buy...

  Tags: brand, Cingular Wireless, Ford Motor Co., MARKETING, Persistence, SALES

• THE NAME GAME; AT&T's plans to phase out Cingular brand rife with challenges.

  - 2007-01-29

  Byline: KELLY HILL Byline: KELLY HILL

  Tags: AT&T Corp., brand, Cingular Wireless, Kelly

• STUDY: CINGULAR BRAND MORE POPULAR THAN AT&T.(News)

  - 2007-01-22

  AT&T Inc. could have a tough time transferring the positive associations of the Cingular Wireless L.L.C. brand to the veteran AT&T brand, according to research from the Keller Fay Group, which specializes in tracking and analyzing word-of-m AT&T Inc. could have a tough time...

  Tags: AT&T Corp., brand, Cingular Wireless

• Dropped call: how and why AT&T killed a $6.7B brand; Telco hopes ditching Cingular will help cross-selling. But at what price?(news)

  - 2007-01-08

  Byline: ALICE Z. CUNEO Byline: ALICE Z. CUNEO

  Tags: AT&T Corp., brand, Cingular Wireless

• Pantech Launches New Branded Handset in U.S. with Cingular Wireless; C120 Camera Phone to Strengthen Pantech's Presence in the U.S. GSM Market; Previously Launched C300 Model Gaining Brand Recognition Among U.S. Consumers

  - 2006-09-14

  ATLANTA & SEOUL, South Korea -- Pantech Wireless, Inc. -- the U.S.-based subsidiary of Pantech Group, Korea's leading mobile phone manufacturer -- and Cingular Wireless, the largest wireless carrier in the U.S., today announced the introduction of the stylish, slim Pantech C120 camera phone in the U.S.

  Tags: brand, brand recognition, Cingular Wireless, handset

• Sony Ericsson and the prepaid crowd.(News)

  - 2006-08-21

  Byline: PHIL CARSON If, at first blush, associating the Sony Ericsson brand with prepaid handset offerings at Cingular Wireless L.L.C. seems like a mismatch, look at it this way: the link simply illustrates a number of ways in which carriers ...

  Tags: brand, carrier, Cingular Wireless, handset, phone, Sony Ericsson Mobile Communications

• Millward slaps Sprint: Tags brand 'fading star'; In wireless sector, carrier lacks momentum of Cingular and Verizon.(News)

  - 2006-08-21

  Byline: ALICE Z. CUNEO Byline: ALICE Z. CUNEO

  Tags: brand, Cingular Wireless, Sprint Communications, Verizon Communications Inc., wireless

• Megabrands; Telecommunications, automakers have stranglehold on top spots in annual report; while spot TV takes hit, internet spending by leading brands goes through the roof.(Cable TV)(Cingular Wireless L.L.C.)(Verizon Communications Inc.)

  - 2006-07-17

  Byline: MARK SCHUMANN Byline: MARK SCHUMANN

  Tags: brand, cable television, Cingular Wireless, Internet, telecommunications, TV, Verizon Communications Inc.

• A CINGULAR WASTE; Why AT&T is trashing a cool, young brand-and why that could prove a monumental mistake.(News)

  - 2006-05-01

  Byline: ALICE Z. CUNEO Byline: ALICE Z. CUNEO

  Tags: AT&T Corp., brand, Cingular Wireless