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Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

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Sports fans root for the home team-but also cheer for Coke; Beverage giant takes top spot in survey ranking most-admired sponsors.(News)(Survey): Byline: JEREMY MULLMAN Coke beats pepsi, Toyota trounces Chevy and Subway bests McDonald's. That's the perception, at least, among 12,000 sports fans in 47 markets surveyed by New Jersey-based Turnkey Sports & Entertainment. The self-identified sports fans, 60% of whom were...; Tags: beverage, brand, Branding, Coke, MARKETING, survey, Toyota Motor Corp.; Research articles 2007-11-12
How Passionate People Grow Brands Others Passionately Want to Fail: How Passionate People Grow Brands Others Passionately Want to Failplastic water bottles in SF etcYes indeed a recent visit to one of the Mayor's offices did show no plastic water bottles about. Instead there were water purifying dispensers...sort of like a traditional water cooler but without the big plastic Alhambra...; Tags: bottle, brand, Coke, Passionately; Discussion threads 2007-11-02
Ocean Spray cranberry cooperative pushes plan of attack to survive.: By Naomi Aoki, The Boston Globe Knight Ridder/Tribune Business News Sep. 26--LAKEVILLE, Mass. -- To listen to those outside the company, Ocean Spray Cranberries Inc. chief executive Randy Papadellis is trying to do the impossible. Papadellis' mandate -- set this...; Tags: attack, beverage, Boston Globe, bottle, brand, Branding, Coke, juice, Manufacturing, MARKETING, PepsiCo, SALES; Research articles 2004-09-26
Also starring (your product name here): NEW YORK -- TV networks and advertisers are busily tearing down the wall that for about 40 years has separated programming from ads. Networks are scouring their schedules for places to weave brands and products into prime-time shows. The practice is known as product placement, although some practitioners prefer...; Tags: ABC Inc., advertisement, advertiser, brand, Coke, network, TVs; Research articles 2004-08-12
Cola Wars: Agencies vie for Coke work; WPP trying to muscle in on Interpublic territory.(News): Byline: HILLARY CHURA AND LISA SANDERS Under increasing pressure to perform for Coca-Cola Co., Interpublic Group of Cos. is drafting U.S. shops to produce work and marshalling creative resources from around the world. But while WPP Group looks hopefully to expand its relationship with...; Tags: agency, brand, Branding, Coca-Cola Co., Coke, MARKETING, Ogilvy & Mather; Research articles 2002-02-11

Powerful brands--perspectives of design managers from around the globe: We asked design managers around the globe to identify brands they thought were especially powerful. Each of them selected one or two, sharing with us their rationale for making those choices. The breadth of their selections indicates that success isn't limited to any one arena or industry. More significantly, the...; Tags: brand, Branding, Coke, MARKETING, United Airlines; Research articles 2001-01-01
Coca Cola's canny man: The new head of the #132 billion global behemoth that is the Coca- Cola company appears slightly tired. But the fatigue felt by Douglas Daft is hardly surprising. The 56-year-old Australian, who became chairman and chief executive just three months ago, is on the last full day of an intensive...; Tags: beverage, brand, Branding, Coca-Cola Co., Coke, Europe, European Commission, Manufacturing, MARKETING; Research articles 2000-06-18
ACCC: ACCC opposes the Coca-Cola/Schweppes acquisition.: M2 PRESSWIRE-8 April 1999-ACCC: ACCC opposes the Coca-Cola/Schweppes acquisition C1994-99 M2 COMMUNICATIONS LTD RDATE:080499 The proposed acquisition of the Schweppes beverage brands by The Coca-Cola Company TCCC is likely to breach the merger provisions of the Trade Practices Act 1974, the...; Tags: acquisition, Australia, Australian Competition and Consumer Commission, beverage, brand, Branding, Coke, FINANCE, Investment, Manufacturing, MARKETING, merger; Research articles 1999-04-08
Business World: New light on oil life DETROIT AP -- A computer system that tells drivers when it's time for an oil change will become standard equipment on most General Motors vehicles. The patented GM Oil-Life System monitors oil quality and senses when it has deteriorated. GM said the system...; Tags: Amazon.com Inc., Barnes & Noble Inc., brand, car, Coke, General Motors Corp., movie, SALES, Web; Research articles 1998-11-04
Brandicide rampant in marketing's killing fields: A recent cover story in Fortune profiling Coca-Cola's new chief executive, Doug Ivester, got me thinking about a developing trend toward the quiet evisceration of brands. Two brands in my hometown of Atlanta can be submitted as Exhibit "A" in this regard. At Delta Air Lines, brand deterioration...; Tags: brand, Branding, Coca-Cola Co., Coke, Delta Air Lines Inc., MARKETING; Research articles 1998-06-15
Sponsorship: from management ego trip to marketing success.: Sponsorship is expensive. The asking price to become a Centennial Olympic Partner of the 1996 games in Atlanta was $40,000,000 in cash or services. The price to become a sponsor of the 1994 World Cup was $10,000,000 to $15,000,000. Coca-Cola paid $250,000,000 to become the official...; Tags: beverage, brand, Branding, Coke, game, MARKETING, NFL; Research articles 1996-07-01
Inside the leading 50: Inside the leading 501 Philip Morris New York Chairman, CEO: Hamish Maxwell 1989 sales: $26.37 billion It didn't take long for the country's largest food company to show off what company executives meant when they talked of the "synergies" that were bound to come from the Kraft/General Foods alliance. ...; Tags: A-B, analyst, Beech-Nut, beverage, brand, Campbell, CEO, chairman, Coke, Company, earnings, food, Hormel, IBP Inc., Kellogg Co., Manufacturing, Miller, SALES, Tyson Foods Inc., Winn-Dixie; Research articles 1990-07-01
Coke's kudos. (Coca-Cola is a truly global brand) (Business): A GLOBAL brand is what every company dreams of spawning, but how many are there? The biggest survey yet of brand awareness, covering some 6,000 brands and 10,000 consumers around the world, indicates that only one, Coca-Cola, has definitely made it. A GLOBAL brand is...; Tags: brand, Coca-Cola Co., Coke; Research articles 1990-09-15
Line extensions: Less is more.(Viewpoint)(Procter & Gamble Co.)(Coca-Cola Co)(Brief Article): Want a Coke? Not so easy-pick from 16 varieties. A Bud? Seven flavors for your taste, buds. Crest? More versions of toothpaste (35) than you have teeth (32, give or take). Marketers risk damage to the central brand when they run amok with line extens Want...; Tags: brand, Coca-Cola Co., Coke, Procter & Gamble Co.; Research articles 2005-02-28
Adds New Meaning To "Always Coca-Cola": And you think that kid who wore his Pepsi T-shirt on Coke Day had worries. Companies renting office space in the Coca-Cola building on New York's Fifth Ave. are being restricted to a Coke products only" policy, noncompliance to which could result in steep fines and possible eviction. While it's...; Tags: beverage, brand, Coca-Cola Co., Coke; Research articles 1999-03-22
Coke buys Cadbury brands abroad.: Draw a map of the international soft drink market and you'll see more and more red around the world. No, it's not a resurgence of communism; it's a growing number of brands marketed by The Coca-Cola Co. Last month, Cadbury Schweppes, the world's thi Draw...; Tags: beverage, brand, Cadbury Schweppes Plc., Coca-Cola Co., Coke; Research articles 1999-01-01
STRONG RUMOURS OF DIET VANILLA COKE BEING LAUNCHED IN US IN AUTUMN.(Brief Article): Soft drinks giant Coca-Cola is preparing to unveil a diet version of its new Vanilla Coke brand in the US this autumn according to a beverage industry analyst. The editor of the leading industry newsletter, Beverage Digest expects the new drink to be Soft drinks giant...; Tags: beverage, brand, Coca-Cola Co., Coke; Research articles 2002-08-02
ACNielsen Lists 43 Brands As Global.(Brief Article): A report by ACNielsen Reaching the Billion-Dollar Mark: A Review of Today's Global Bran& cites only 43 products, with grocery brands such as Coke, Gillette and Marlboro topping the list, reported The Wall Street Journal (Oct. 31). A report by ACNielsen Reaching the Billion-Dollar...; Tags: ACNielsen, brand, Coke, Marlboro; Research articles 2001-11-12
Coke Announces $1.85-Billion Deal for Cadbury Schweppes Non-U.S. Beverage Brands: With lagging sales overseas, Coca-Cola Co. struck a deal to acquire Cadbury Schweppes Plc's international beverage business worth approximately $1.85 billion. The deal includes Schweppes and Canada Dry mixers, Dr Pepper, Crush and other regional brands including a variety of juice products and bottled waters, among other beverages. The deal,...; Tags: beverage, brand, Cadbury Schweppes Plc., Coke; Research articles 1998-12-21
MARKETERS; FMI SHOW ROUND-UP: Now Being Served.: Can't keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy. If you walked the floor of this year's Food Marketing Institute trade show, you either sampled soy or turned it down dozens of times...; Tags: beverage, brand, candy, Coke, Gatorade, Java, Kellogg, Kraft Foods Inc., marketing; Research articles 2000-07-01