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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Tyco International Ltd. (Business: In Brief).(Charles Young is named senior vice president of corporate communications )(Brief Article)
- Charles Young has been appointed senior vice president of corporate communications at Tyco International Ltd. He will be responsible for media relations and brand management employee communications. Mr. Young comes to ... Charles Young has been appointed senior vice president of corporate communications...
- Research articles 2003-06-30
- Hiring Young Talent for Corporate Communications
- Marketing PR practitioners are immensely valuable to help spark new approaches to gaining product and brand awareness, but their ideas may be insufficient for complex topics. Nor are planning and strategy enough. Some juniors in PR style themselves as planners rather than implementers. Accuracy demands continuous self-education and here too...
- White papers 2003-01-01
- Services Brands' Values: Internal and External Corporate Communication
- As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. This document is based upon a literature review and themes highlighted from depth interviews with leading edge services branding consultants. Values tend to be communicated to consumers via...
- White papers 2004-02-01
Additional Resources
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- Comarketing with Partners
- Joint marketing projects with business partners can improve results and make budgets go further. Successful comarketing programs must deliver mutual benefit while building on the brand and corporate strengths of each partner. What You Need to KnowWhy is cooperative marketing important?In a highly competitive environment, partnership marketing is one...
- Articles 2007-10-01
- Mannatech, Incorporated Q2 2008 Earnings Call Transcript
- Earnings Call ExcerptMannatech, Incorporated MTEX Q2 2008 Earnings Call August 8, 2008 10:00 am ET Executives Gary Spinell - Vice President of Finance and Corporate Communication Wayne Badovinus - Chief Executive Officer Steve Fenstermacher - Chief Financial Officer Analysts Peter Park - Park West Asset Management Thomas Quinn -...
- Earnings calls 2008-08-08
- Brand Gamble: Mergers and Acquisitions
- With intangible assets driving much of the corporate value in the 21st century, identifying the value of a brand and specifically its equity as an "Intangible Asset" on the balance sheet is critical to Merger & Acquisitions (M&As). The paper depicts that for as many M&As that occur each year,...
- White papers 2005-07-04
- Partnerships and Cause Related Marketing: Building Brands for the future
- Cause related marketing and corporate social responsibility can go a long way in building a reliable brand image and reputation. While campaigns vary in scope and design, the nature of most relationships carry common elements like synergy, trust and influence. This paper looks closely at some of the key factors...
- White papers
- Mashable's Weekly Guide to Events in Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-26
- Integrated Corporate And Product Brand Communication
- Corporations or firms are brands in their own right. Thus, communication decisions are not just about traditional product branding directed by the midlevel managers, but corporate and organizational brand communication as well which generally is the purview of senior corporate managers. The important point, of course, is that both areas...
- White papers 2007-12-01
- Mashable's Weekly Conference Guide to Everything Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-02
- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
- Protecting Your Brand With Trademarks
- Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only global ones. The reality is that organizations no longer have any choice. Corporations or firms are brands in their own right....
- White papers 2007-04-16
- Planning a Crisis Management Strategy
- When companies experience a major problem that threatens their business, they need to react quickly and effectively to protect their reputations. Providing clear information to customers and the media can build support and help the company to recover quickly. An important part of the process is having a crisis management...
- Articles 2007-11-02
- Blogging is Not for Every Company
- There are a number of impassioned blog advocates out there trying to slap some sense into the organizations aren't blogging (or better participating in "conversational" marketing approaches). Brian Solis (author of PR 2.0) -- for example -- mixes no words when pointing out the missed opportunities of not participating....
- Blog posts 2007-09-27
- Make Your Corporate Blog Believable
- News Commentary. Yesterday's post on corporate blogging has generated some good debate in Microsoft Watch comments. Some follow-up: Forrester has some tips for making company blogs more effective. In a blog post today, Dec. 10, Forrester analyst Jeremiah Owyang offered up a "simple heuristic health check to gauge whether your...
- News items 2009-08-07
- WPP shops snare £60m Allianz task
- The WPP-owned agencies scooped the business after a final shoot-out against DDB Berlin. BBDO, the incumbent on the account, and Young & Rubicam were knocked out of the process at an earlier stage.MediaCom won the global media planning and buying on the account after partnering with Grey on the pitch.The...
- News items 2009-11-18
- Ten clean technology predictions for 2010
- For several years now, as each year comes to a close, we've been issuing predictions for the coming one. While we certainly acknowledge we've not necessarily gotten each one right in years past, a great number of our predictions have proved prescient (see Eight cleantech developments to watch for in...
- News items 2009-11-30
- How to Manage the Media
- For too long, American CEOs have operated with a policy of benign neglect toward the media. But recent CEO downfalls and PR disasters prove that strategy no longer works. To survive in the current media environment, here's how smart chief execs are making PR part of corporate strategy. ...
- Articles 2008-03-28
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