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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Building a Money-Making Brand
- There's a lot of buzz about having a "Brand platform." Perhaps a person will have heard the term, but is not sure what it means. Rest assured - the person is not the only one! Even within the advertising industry a person will find disagreement over its definition. What one...
- White papers 2006-02-02
- Making Your Brand Original
- One should first remember that branding is about differentiation - emphasizing a company's differences, not similarities. When a person copies the competition, the person is reminding customers of them, not himself or herself. However, there's a difference between exact imitation and creative inspiration. One should use creativity to leverage an...
- White papers 2005-12-05
- Creating a Brand for a One-Man Show
- If done right, one's brand becomes the heart and soul of his or her business and what ultimately allows a person to stay visible in an increasingly invisible world. As the entrepreneur behind the brand, this paper provides some suggestions to consider. A person's brand is a compass that should...
- White papers 2005-09-19
- How to Write Ads That Build Brands
- Creating branding ads that resonate with the audience is certainly not the easiest thing one will ever do. However, following the tips provided in this paper will help to simplify the process. Brand development isn't measured in months, but in years. Twenty-four months is the soonest that one can hope...
- White papers 2005-02-07
- Magazine Ads
- When it comes to magazine advertising, most people think of the large, glossy, national publications full of big brand advertisers. And it may seem like a person's business doesn't belong alongside the "Big guys," especially if the person does not sell his or her product outside a one-hundred-mile radius -...
- White papers 2006-01-17
- Brand Loyalty Survey Worksheet
- This template can be used to determine how loyal consumers are to a given brand. Check out the Sample Brand Loyalty Survey to see an example of this survey using cars as the subject.
- Tools & templates 2005-08-31
- Sample Brand Loyalty Survey
- A Brand Loyalty Survey is used to determine how loyal consumers remain to a given brand, and the reasons why they do or do not remain so. This sample is about cars. To create your own survey, use the Brand Loyalty Survey Template.
- Tools & templates 2004-09-16
- Building A Moneymaking Brand
- There's a lot of buzz these days about having a "Brand platform." Perhaps you've heard the term, but aren't sure what it means. Rest assured - you're not the only one! Even within the advertising industry you'll find disagreement over its definition. What one guru calls a "Brand platform" another...
- White papers 2006-11-15
- Integrated Corporate And Product Brand Communication
- Corporations or firms are brands in their own right. Thus, communication decisions are not just about traditional product branding directed by the midlevel managers, but corporate and organizational brand communication as well which generally is the purview of senior corporate managers. The important point, of course, is that both areas...
- White papers 2007-12-01
- Protecting Your Brand With Trademarks
- Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only global ones. The reality is that organizations no longer have any choice. Corporations or firms are brands in their own right....
- White papers 2007-04-16
- 4 Elements Of A Winning Brand
- Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand: trademarks. A trademark is any unique word, symbol, name or device used to identify and distinguish the goods of one seller from...
- White papers 2006-08-01
- The Importance Of Brand "Sizzle"
- What instantly springs to mind when customers hear your company name? If you're uncertain - or even worse, stuck with a less-than-stellar image - it's time to give your brand an overhaul. It's no coincidence that industry leaders in every category from soft drinks to spas toil endlessly to create...
- White papers 2006-04-24
- Is Their Perception Your Reality?: Find Out If Your Branding Efforts Are Making A Positive Impact
- Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand loyalty. This also helps to weather the storms of increasing competition. This paper explains easy, inexpensive ways to boost...
- White papers 2007-12-19
Additional Resources
- Book Excerpt: Projecting Your Personal Brand
- Below is an excerpt from my forthcoming book My Start-Up Life (comes out May 18). This is a "Brainstorm" about creating and projecting a personal brand. Pre-order the book on Amazon today!Like companies, you are projecting a brand right now. Each of us is CEO of Me, Inc. The question...
- Blog posts 2007-05-16
- Despair Inc.â„¢: Battle Bureaucracy with Fake "Crises" and Caffeine
- Despair Inc.â„¢: Battle Bureaucracy with Fake "Crises" and CaffeineUnbelievable!Is this a joke!? Is this guy serious!? I feel like I just watched a spoof on uTube! The things that he says in this thing is outrageous. Yeah, let's just pump our slave workers with caffeine, force them to burn themselves...
- Discussion threads 2007-12-11
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