Federated Department Stores Inc.

News & Analysis

brand and federated department stores inc. - All News and Analysis

• Federated faces challenges in keeping former customers

  - 2007-01-14

  Kathy Olsen of Salt Lake City shopped at ZCMI for years. When that historic, Utah-based chain was sold to May Department Stores Co. and later became Meier & Frank, she came to love the store under that name, too. But when Meier & Frank became Macy's...

  Tags: brand, Branding, Federated Department Stores Inc., Macy, MARKETING, SALES, Utah

• Macy's Launches National Advertising, Marketing Campaign; Brand Re-Launch Ads, Promotions and Events Will Feature ''Dancing in the Streets''

  - 2006-09-06

  CINCINNATI -- Federated Department Stores, Inc. (NYSE:FD) (NYSE Arca:FD) today announced that a robust nationwide advertising and marketing campaign - the largest in Federated's history - will begin this week as the company prepares to re-launch its Macy's brand. On Saturday (Sept. 9), more than 400 stores...

  Tags: advertisement, brand, Federated Department Stores Inc., Macy, marketing

• Macy's Culinary Council Launches Nationwide; Starting in September, Macy's Stores across the Country to Feature the Culinary Expertise of 15 of the Nation's Leading Chefs, Including Tyler Florence, Rick Bayless and Cat Cora

  - 2006-06-22

  NEW YORK -- Macy's, a division of Federated Department Stores, Inc., has just launched the Macy's Culinary Council, a national culinary authority comprising some of the nation's leading culinary masters, including Govind Armstrong, Rick Bayless, Elizabeth Brown, Cat Cora, Tom Douglas, Todd English, Tyler Florence, Gale Gand, Dave Lieberman, Andrea...

  Tags: brand, Branding, council, Federated Department Stores Inc., Lieberman Software Corp, Macy, Manufacturing, MARKETING

• UNDERWORLD SHAKE-UP ; UNDERWEAR MAKERS CONSIDER WHAT IT TAKES TO SURVIVE AS THE FEDERATED-MAY CO. UNION TAKES EFFECT THIS FALL.(Federated Department Stores Inc.)

  - 2006-05-29

  Byline: ELLEN ASKIN BAILEY In recent years men's underwear manufacturers have faced unprecedented challenges. Heightened competition from niche fashion labels, an acceleration of fabric introductions and shrinking shelf space in men's stores have forced established brands to defend their turf by becoming more...

  Tags: brand, Branding, Federated Department Stores Inc., FINANCE, Investment, MARKETING

• A New Martha Stewart Collection Brand to Be Developed Exclusively for Macy's; Distinctive Home Products to Debut in Fall 2007 Across Multiple Categories

  - 2006-04-06

  CINCINNATI & NEW YORK -- Federated Department Stores, Inc. (NYSE:FD)(NYSE Arca:FD) and Martha Stewart Living Omnimedia, Inc. MSLO today announced an agreement to develop an all-new line of Martha Stewart Collection home merchandise exclusively for Macy's. It is expected to debut in fall 2007 in Macy's stores across America, as...

  Tags: brand, Branding, Federated Department Stores Inc., FINANCE, Macy, MARKETING, Martha Stewart Living Omnimedia Inc., Retail

• Federated targets elusive middle with Macy's; New marketing chief must create one midtier brand out of many units.(News)(Federated Department Stores Inc.)(Anne MacDonald)

  - 2006-03-06

  Byline: From Advertising Age, a Crain publication. Transforming a well-known regional retail name into a national icon is a bold play, even for risk-taker Anne MacDonald. But Federated Department Stores is wagering that Ms. MacDonald, the compan Byline: From Advertising Age,...

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• Macy's Names Starcom as Its National Media Agency

  - 2006-02-22

  NEW YORK -- Macy's Corporate Marketing, a division of Federated Department Stores, Inc. (NYSE:FD)(PCX:FD), today announced it has completed a national media agency review and has named Starcom USA of Chicago as the retailer's first national planning and buying agency, effective immediately. Starcom's assignment includes more than $200 million...

  Tags: agency, brand, Branding, Federated Department Stores Inc., Macy, MARKETING, Retail

• Federated Names Anne MacDonald Chief Marketing Officer in Drive to Build Macy's Into a Leading Consumer Brand; Peter Sachse Named to New Role as Chairman/CEO of High-Growth macys.com Business

  - 2006-02-21

  CINCINNATI -- Federated Department Stores, Inc. (NYSE:FD)(PCX:FD) today announced that Anne MacDonald, whose brand-building experience includes senior positions with Citibank and PepsiCo, will join the company as its chief marketing officer and president of the Macy's Corporate Marketing division. MacDonald succeeds Peter Sachse, who will fill a newly created...

  Tags: brand, Branding, Citigroup Inc., Federated Department Stores Inc., Macy, MARKETING, SALES

• Field's name not dead yet; Federated now aims to keep brand alive; focus on State Street.(News)

  - 2006-01-30

  Byline: SANDRA JONES Strong holiday sales at the State Street store have given Federated Department Stores Inc. bosses second thoughts about their controversial decision to deep-six the Marshall Field's name. "We are looking for ways to con Byline: SANDRA JONES ...

  Tags: brand, Federated Department Stores Inc., Macy

• Racing to please Macy's; Vendors hustle to give chain upmarket brands.(Federated Department Stores Inc. company forecasts after merger with May Department Stores Co.)

  - 2005-11-21

  Byline: STEPHANIE THOMPSON Crain News Service More than 100 apparel marketers, facing banishment of their brands from the nation's largest department stores, are scrambling to create and market higher-end lines to meet the demands of almighty Macy Byline: STEPHANIE THOMPSON Crain News Service...

  Tags: brand, Federated Department Stores Inc., Macy, merger