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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- BRAND NEW KA
- I'VE long been an admirer of the Ford Ka and have owned a score in my time. Back in 1996, we chuckled at its Darth Vader helmet looks, dubbing it the little teapot. Twelve years and 1.4million Kas later, it has proved to be a sturdy, sweet-handling,...
- Research articles 2008-08-03
- REAR VIEW Mirror: CLEAN BILL OF HEALTH
- THE lowest emitting cars sold in Europe in 2007 were from Fiat according to JATO, the automotive sector analysis group. Fiat, with a wide range of small cars, scored an average emissions rating of 137.3g/km of CO2 according to the survey which studied the range and type of cars sold...
- Research articles 2008-04-27
- LAPO ELKANN DEBUTS LUXURY BRAND.(Italia Independent)
- Byline: Brenner Thomas NEW YORK - When you're a scion of the Fiat fortune and an international fashion icon, can you afford to call your line of sunglasses "personal belongings?" Lapo Elkann, grandson of Gianni Agnelli, the late Fiat chairman,...
- Research articles 2007-06-18
- The Shades King
- To the uninitiated they are just sunglasses. But for the wealthy fashion victim, Lapo Elkann's carbon fibre shades are the must-have accessory. At [pound]695 a pair, the glasses are at the pinnacle of the market in designer shades. Made of one of the world's most advanced and...
- Research articles 2007-05-20
- CNH Global announces the promotion of Lorenzo Sistino as Pres of New Holland agricultural brand
- CNH Global announces the promotion of Lorenzo Sistino as Pres of New Holland agricultural brand. He takes over from Marco Mazzu who will assume other responsibilities within the Fiat Group. Sistino joined Fiat in 1987 and was most recently responsible for worldwide sales of the Fiat brand since June...
- Research articles 2007-01-01
- CNH Announces New Appointments.
- LAKE FOREST, Illinois, December 5 /PRNewswire/ -- CNH Global N.V. (NYSE: CNH), a world leader in the agricultural and construction equipment businesses and a majority-owned subsidiary of Fiat S.p.A. (FIA.MI; NYSE: FIA), today announced the appointments of Lorenzo Sistino as President of New Holland...
- Research articles 2006-12-05
- It's a grand Punto
- Newcastle's Benfield Fiat dealership has been busy supersizing their customer base with the help of one the UK's fastest growing brands and the arrival of the Fiat Grande Punto. Recent figures show that Fiat is reporting a 60% year on year increase in sales, outstripping its rivals to ensure...
- Research articles 2006-06-23
- Brand choice revs up but market set to cruise.
- Byline: Philip King Jan 10, 2006 (The Australian - ABIX via COMTEX) -- There will be a flood of new cars on the Australian market in 2006. Around 60 new or ...
- Research articles 2006-01-10
- CNH Reports Improved Third Quarter Net Income.
- LAKE FOREST, Illinois, October 25 /PRNewswire/ -- - September Year-To-Date Net Income up 58% to US$156 Million - Equipment Operations Profitability Improvement Continues - Equipment Markets...
- Research articles 2005-10-25
- LIVING REVIEW MOTORING: Tiny revolution
- You have got to admire its gumption. Suzuki is better known for selling steroid-soaked 250cc motorbikes to gangly boys with Baywatch- babe fixations; cheap wheels to elderly folk who, having survived two world wars, realise there are more important things to worry about than where your car came from; or...
- Research articles 2005-06-12
- FIAT BRANDS SOLD LOWEST PRICE IN NANJING
- AsiaInfo Services 08-30-2004 Fiat Brands Sold Lowest Price in Nanjing NANJING, Aug 30, 2004 SinoCast via COMTEX -- In the coming of the 52 anniversary of the First Automotive Maintenance Factory, the price of Fiat autos has fallen CNY 10,600 at...
- Research articles 2004-08-30
- BUSINESS IN ASIA TODAY - AUG 5, 2004.
- Business in Asia on Aug 5, 2004. A summary prepared by Asia Pulse (http://www.asiapulse.com), the real-time, Asia-based wire with exclusive news, market intelligence and business opportunities: CHINA'S MA'ANSHAN STEEL POSTS PROFIT SURGE BEIJING - Ma'anshan Iron & Steel Co. Ltd. Magang has posted a 2.67...
- Research articles 2004-08-05
- BRIEFING - ASIA AUTOMOTIVE - AUG 5, 2004.
- An executive briefing on the automotive industry for Aug 5, 2004, prepared by Asia Pulse (http://www.asiapulse.com), the real-time, Asia-based wire with exclusive news, commercial intelligence and business opportunities. JAPAN INVESTMENT FUND TO AID REHAB OF SMALL, MIDSIZE BUS FIRMS TOKYO - Investment fund operator J-Will...
- Research articles 2004-08-05
- Creative critique.
- is a weekly look at direct marketing initiatives by a panel of agency creatives. This week, Colin Nimick, creative director at OgilvyOne, looks at two of the efforts from top brands in their fields, but is more impressed with a sparky effort from Fiat. Manchester United ...
- Research articles 2003-10-03
- Arc Interactive
- arcinteractive.co.uk Owner: Publicis Group Founded: 1994 MD: George Pace UK staff: 26 Business split: 30% design & build, 10% consultancy, 10% CD-Rom, DVD and kiosks, 10% iTV, 10% mobile, 10% email marketing, 20% online marketing Clients: Fiat Automotive, COI,...
- Research articles 2003-09-25
- How to make it; Manufacturing in Europe.(Merloni Elettrodomestici)
- As Fiat crumbles, Merloni is showing the way forward for Italian business VISITORS to Fabriano, headquarters of Merloni Elettrodomestici, often think they are dreaming. Surrounded by mountains, hampered by poor infrastructure, it seems impossible that a world-class manufacturer can exist there. Yet it...
- Research articles 2002-12-21
- Battle of the brands runs amok.
- Dec 21, 2001 The Australian Financial Review ABIX via COMTEX -- Ateco Automotive is seeking to relaunch the Italian motor vehicle brand, Fiat, in Australia. In general, Australian consumers are not wildly enthusiastic about European brands of cars. Renault, which relaunched in Australia in...
- Research articles 2001-12-20
- Agweek Magazine People Column.(Knight Ridder/Tribune Business News)
- Dec. 18--BISMARCK, N.D.--AMANDA TALKINGTON EARNS SCHOLARSHIP: Amanda Talkington, an agricultural studies major at Dickinson (N.D.) State University from Richardton, N.D., was selected as the recipient of the ninth annual North Dakota Stockmen's Association scholarship. Talkington recently received a $500 check. After graduation, Talkington hopes to...
- Research articles 2000-12-19
- Grey Interactive
- New York Procter Gamble's lead internet agency, Grey Interactive, ended 1998 well by securing Web responsibilites for the Fiat account in 11 countries outside the United States. The winning pitch marked the successful culmination of the managers' efforts to operate as cohesive network. Grey, which has four major hubs...
- Research articles 1999-01-18
- Lapo's latest passion: the Fiat 500; Ever-flamboyant Elkann in the middle of an effort to relaunch classic brand.(News)(interview with Lapo Elkann)(Interview)
- Byline: LISA SANDERS Byline: LISA SANDERS
- Research articles 2007-03-26
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