Resources
Show All Related Tags
Did you mean
branding (12,540 results), Brandeis University (243 results), brand name (177 results), Interbrand (159 results), Constellation Brands Inc. (125 results)more...
Show Fewer Related Tags
Did you mean
branding (12,540 results), Brandeis University (243 results), brand name (177 results), Interbrand (159 results), Constellation Brands Inc. (125 results), Chiquita Brands International Inc. (106 results), Spectrum Brands Inc. (94 results), brand management (91 results), brand equity (62 results), brand strategy (54 results), Fortune Brands Inc. (43 results), brand image (41 results), brand loyalty (41 results), Limited Brands Inc. (38 results), brand identity (34 results), brand recognition (25 results), brand advertising (24 results), furniture brands international inc. (14 results), lifetime brands inc. (11 results), Brandywine Realty Trust (10 results), Collective Brands Inc. (9 results), Iconix Brand Group Inc. (8 results), Hanesbrands Inc. (7 results), Acuity Brands Inc. (6 results), maidenform brands inc. (5 results), Chiquita Brands International (5 results), Interline Brands Inc. (5 results), Tween Brands Inc. (4 results), NexCen Brands Inc. (3 results), Prestige Brands Holdings Inc. (3 results), digital branding (3 results), Intimate Brands (2 results), SoftBrands (2 results), Brandchannel.com (1 results), Castle Brands Inc. (1 results)fewer...
BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Mattel® Brands and Fisher-Price® Brands Launch Innovative New Toys at Toy Fair 2006
- Imaginative and content-rich products... favorite classic brands... innovative use of technology ... varied and rich play experiences - the talk of the toy world!
- Research articles 2006-02-08
- Honing the Hybrid.(Eric Mower and Associates)
- Byline: Kathleen M. Joyce While some agencies talk up their "partnerships" with their clients, the equation is flipped for Eric Mower and Associates. It's the brand execs at companies like Fisher-Price and Welch's who describe the a Byline:...
- Research articles 2005-06-01
- Top performer Fisher-Price inches to No. 1 spot in children's wear - discount store sales
- Top children's wear brands are the most difficult to define of all the apparel categories. Though the brands mentioned have remained consistently on the charts since the inception of DSN's annual Top Brands survey, they have fluctuated greatly from year to year. The percentage share points separating the...
- Research articles 1993-10-04
- Mattel Brands, Fisher-Price Consumer Products Showcase Best-in-Class Partnerships across an Industry-Leading Portfolio of Boys, Girls and Infant and Toddler Brands
- Global Licensing Leader Delivers Innovative, First-of-Its-Kind Programs With Emerson, Cougar Golf, Buster Brown, Fortune Fashions and More
- Research articles 2008-06-10
- Mattel® And Fisher-Price® Brands Launch Tech-Friendly Line at Toy Fair 2006; Imaginative and Content-Rich Products… Favorite Classic Brands… Innovative Use of Technology; Buzz Already Building for 10th Anniversary Of Tickle Me Elmo,
- EL SEGUNDO, Calif. -- Mattel, Inc. (NYSE: MAT) knows what today's tech-savvy kids want in their toys and unveiled new products that are sure to get "two thumbs up" from some of the toughest critics around. These brands include perennial favorites such as BarbieR, Hot WheelsR and Fisher-PriceR, as well...
- Research articles 2006-02-09
- big brand births kids' clothing line.
- In a move atypical to the world of brand extensions, Mattel subsidiary Fisher-Price has launched its own signature line of children's apparel, to be produced by Mattel's direct-to-consumer division, The Pleasant Company. Historically, when a major In a move atypical to the world...
- Research articles 2000-10-01
- Blue Ridge: expands SafeFit and Fisher-Price brands with host of new intros.(Infant gear)(Blue Ridge International Products Co.)(Advertisement)
- Behind two of the most recognized brands in the juvenile products business-SafeFit[R] and Fisher-Price[R], Blue Ridge International Products Co. is dedicated to improving the lives of both parents and children. Whether it's a product for the home, Behind two of the most recognized...
- Research articles 2005-04-25
- Fisher-Price Brands Deal With BBC Worldwide Strengthens International Presence With New BBC Landmark Series
- Business Editors
- Research articles 2002-04-30
- Fisher-Price Brands President Named Inductee to Toy Industry Hall of Fame.
- By Lisa Haarlander, The Buffalo News, N.Y. Knight Ridder/Tribune Business News By Lisa Haarlander, The Buffalo News, N.Y. Knight Ridder/Tribune Business News
- Research articles 2003-09-12
- Fisher-Price and Mattel remain tops in toys - top selling brand name toys at discount stores
- Fisher-Price and Mattel Remain Tops in Toys
- Research articles 1988-10-10
- Razor & Tie Announces Licensing Agreement with Fisher-Price: Popular Kidz Bop Songs Play in New Star Station Toy; Agreement Marks the First Foray into the Toy Aisle by the #1 Music Brand for Kids
- NEW YORK -- Razor & Tie Entertainment, one of the fastest-growing independent entertainment companies in the United States, announced today a licensing agreement with Fisher-PriceR, the number one infant and preschool toy company in the world and a subsidiary of Mattel, Inc. (NYSE:MAT), to utilize popular Kidz BopR songs in...
- Research articles 2005-02-21
Additional Resources
- America's Most-Loved Toys and Games Deliver High Play Value This Holiday Season
- Barbie[R], Hot Wheels[R], Polly Pocket[TM], Matchbox[R] and Fisher-Price[R] Among Brands That Top Kids' Wish Lists and Bring Festive Cheer to Families EL SEGUNDO, Calif. -- With just days until the kickoff of the holiday season and with finances top of mind, parents can look to the worldwide leader...
- Articles 2008-11-25
- Mattel Reports Third Quarter 2008 Financial Results
- Third Quarter Highlights * Worldwide net sales up 6 percent; * Domestic gross sales grew 4 percent and international gross sales increased 7 percent; * Worldwide gross sales for core brands: Barbie([R]) down 1 percent; Hot Wheels([R]) down 1 percent; Core Fisher-Price([R]) up 7...
- Articles 2008-10-20
- Mattel and Fisher-Price® Named to Time to Play's "Most Wanted" Holiday List
- Time to Play Unveils Elmo Live, Laugh & Learn[TM] Smart Bounce & Spin Pony[TM] and Hot Wheels[R] Turbo Driver[TM] Controller as Hot Holiday Picks for the 2008 Holiday Season NEW YORK -- Mattel, Inc. (NYSE: MAT) and its Fisher-Price[R] division made headlines today at the Time to Play[TM]...
- Articles 2008-10-01
- Mattel Reports Second Quarter 2008 Financial Results
- Second Quarter Highlights * Worldwide net sales up 11 percent; * Domestic gross sales grew 3 percent and international gross sales increased 15 percent; * Worldwide gross sales for core brands: Barbie([R]) down 6 percent; Hot Wheels([R]) up 5 percent; Core Fisher-Price([R]) up 10...
- Articles 2008-07-18
- NCUA Clears Mattel FCU’s Corporate Branding Effort
- NCUA has cleared Mattel FCU to operate branches under different names, like those of the giant toy maker’s other operating subsidiaries. Jay Lee, operations officer for the $30-million credit union, said they plan to name the branches in other Mattel subsidiaries, like the Fisher Price headquarters in Aurora,...
- Articles 2008-06-23
- Mattel Taps Creative Artists Agency for Marketing Efforts
- Wireless News02-08-2008Mattel Taps Creative Artists Agency for Marketing EffortsWIRELESS NEWS-February 7, 2008-Mattel Taps Creative Artists Agency for Marketing Efforts C2008 10Meters - http:// www.10meters.com Mattel, a maker of toys and family products, has signed with Creative Artists Agency CAA, an entertainment and sports agency, to develop entertainment-based marketing programs...
- Articles 2008-02-08
- Limited edition Elmo
- [ILLUSTRATION OMITTED] LIMITED EDITION ELMO: Fisher-Price Friends, a division of Fisher-Price Inc., which is a subsidiary of Mattel Inc., has introduced the T.M.X. Elmo extra Special Edition nationwide. It sells for $39.99 and is available only through the holiday season. The special edition Elmo has all the traits...
- Articles 2007-11-26
- Commentary: have yourself a lead-free little Christmas …: how to kick toxins off Santa's checklist
- There is a Grinch out there, trying to steal Christmas, and he lives in the People's Republic of China. While Dr. Seuss' Grinch stole all the toys, this new Grinch has merely contaminated them. Gloomily, we face the reality that 80 percent of U.S. toys are made in China. And...
- Articles 2007-11-26
- DANGEROUS TOYS - AGAIN.
- Following the announcement of another recall by Mattel of Go Diego Go' toys of their Fisher-Price brand, sold in the UK, Ireland, US and Canada, due to excessive levels of lead in paint, EU Consumer Commissioner Meglena Kuneva said that "recalling goods from the market...
- Articles 2007-11-02
- << Previous
- page 1 of 1
- Next >>
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
- Got a sports fan on your gift list?
-
Beat the crowds and save big on their favorite sports gear! Shop today
- Learn more >>
