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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- The state of the industry. (The 2003 State of the Industry Almanac).
- A beleaguered economy, mounting fears about war and general malaise on the part of the consumer all have played a role in causing sales to slow down at the grocery store. Still, say many industry observers, things could be a lot worse. Perhaps a decade from now, the...
- Research articles 2003-04-01
- Frito-Lay Thailand Introduces Thai-Flavored Snacks.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Feb. 14--The American potato chip maker Frito-Lay is entering a new battle zone in Thailand's highly competitive snack market with the introduction of non-potato crackers, challenging local brands such as Fashion...
- Research articles 2003-02-14
- Salty Thai Market Segment Whets Frito-Lay's Thirst.
- By Sukanya Jitpleecheep, Bangkok Post, Thailand Knight Ridder/Tribune Business News Aug. 5--Frito-Lay Thailand Co, part of PepsiCo, will introduce new snacks this year and spend as much as 400 million baht, 50 percent more than last year, on sales promotions. ...
- Research articles 2002-08-05
- Stephen Springfield, Frito-Lay, to Discuss "Brand Marketing Versus Shopper Marketing" at American Marketing Association, DFW Luncheon, April 24
- The Dallas-Fort Worth Chapter of the American Marketing Association AMA announces that on Thursday, April 24 from 11:30AM to 1:30PM, it will host a luncheon program featuring Stephen Springfield, Customer Strategies and Insights, Frito-Lay at the Reata Restaurant, 310 Houston St., Fort Worth, TX.
- Research articles 2008-04-16
- Superman Soars With Over $280 MM in Tie-Ins.(Warner Bros.)
- Byline: Amy Johannes Warner Bros. Pictures has booked an impressive roster of partners under its tentpole Superman Returns. From soft drinks and snacks to motor oil and batteries, few categories haven't lined up behind the iconic "S" Byline:...
- Research articles 2006-06-01
- Totally Tubular.(food snacks in tubes)(Brief Article)
- Byline: Betsy Spethmann Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott's, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin to organic applesauce and frozen coffee. ...
- Research articles 2002-08-01
- Frito-Lay goes on offensive for Lay's; Ups spending to fight local brands.(News)
- Byline: STEPHANIE THOMPSON Byline: STEPHANIE THOMPSON
- Research articles 2004-01-12
- FRITO, PEPSI TEAM UP BRANDS AT BBDO: AGENCY WINS SNACK GIANT'S CONSOLIDATED $200 MIL ACC'T.(BBDO Worldwide)
- It was the "Power of one" that helped swing Frito-Lay's $200 million-plus global advertising consolidation to BBDO Worldwide. It was the "Power of one" that helped swing Frito-Lay's $200 million-plus global advertising consolidation to BBDO Worldwide.
- Research articles 1998-06-01
Additional Resources
- AUDIO from Medialink and Frito Lay: Frito-Lay's TrueNorth Brand Joins Oscar®-Winner Helen Hunt to Put the Spotlight on People Pursuing Their Life's Passions
- NEW YORK, Nov. 21 /PRNewswire/ -- Few things are more inspiring than hearing about individuals who have found their passion in life -- their "True North." Here's more on an opportunity to put the spotlight on Americans pursuing their life's passions. Listen to this report from...
- Articles 2008-11-22
- PepsiCo plans to invest $3 billion in Mexico
- MILWAUKEE -- PepsiCo plans to invest up to $3 billion in Mexico in the next five years to grow its beverages and food brands Sabritas and Gamesa there. Based in Purchase, N.Y., the maker of Frito-Lay's and Pepsi says it will spend $2 billion on manufacturing, marketing...
- Articles 2008-11-21
- Frito-Lay's Truenorth Nut Brand Joins Oscar®- Winner Helen Hunt To Put The Spotlight On People Pursuing Their Life's Passions
- Winner's Story To Air In a Commercial During the 81st Annual Academy AwardsR Broadcast PLANO, Texas, Nov. 17 /PRNewswire/ -- TrueNorth is a contemporary brand of 100% natural, great tasting nut snacks. "True North" is also a singular passion in life that can leave a legacy, empower...
- Articles 2008-11-17
- PepsiCo Declares Dividend
- PURCHASE, N.Y., Nov. 14 /PRNewswire-FirstCall/ -- The Board of Directors of PepsiCo, Inc. today declared a quarterly dividend of $0.425 per share on PepsiCo common stock. The dividend is payable Jan. 2, 2009, to shareholders of record on Dec. 5, 2008. About PepsiCo ...
- Articles 2008-11-14
- PepsiCo Agrees to Acquire Spitz International Company
- Leading Canadian Sunflower and Pumpkin Seed Maker to Operate as Part of Frito-Lay North America PURCHASE, N.Y., Oct. 29 /PRNewswire-FirstCall/ -- PepsiCo announced today an agreement to acquire Spitz International Inc., the leading maker of sunflower and pumpkin seeds in Canada. Upon completion of the acquisition...
- Articles 2008-10-29
- Packaging shrinks as costs rise
- NEW YORK -- Consumables packaging has been getting the squeeze. To offset spikes in the cost of raw materials, manufacturing and shipping, a number of consumables vendors have downsized their product sizes while keeping prices steady. StarKist recently downsized its tuna from a 6-ounce to a 5-ounce can--a...
- Articles 2008-09-22
- Attune Foods
- Attune Foods, San Francisco, CA, has appointed Silvia Cheskes vice president of marketing. She will be responsible for the overall branding strategy and positioning for Attune's line of probiotic wellness bars. Ms. Cheskes has more than 10 years of brand management and marketing expertise, including stints with Torani and Frito-Lay...
- Articles 2008-09-01
- WHAT'S NEW ON THE GROCERS' SHELVES August 24, 2008
- Miss Vickie's All-Natural Snacks. Simply Sea Salt, Hand Picked Jalapeno, Country Onion With 3 Cheeses, and Creamy Buttermilk Ranch Kettle Chips; Nine Grain Chips; and Salty Sweet Kettle Corn. $2.49 for a 5-ounce to 6-ounce package. Bonnie: Miss Vickie's was a small company based in New Lowell, Ontario,...
- Articles 2008-08-24
- EA Promoting Launch of Madden NFL 09 at 7-Eleven® Stores Nationwide
- Madden NFL 09 Sold At 7-Eleven Stores at Midnight, August 12th REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ: ERTS) has kicked-off a month long promotion of Madden NFL 09, the 20th Anniversary of the venerated EA SPORTS[TM] franchise, at 7-Eleven[R] stores across the nation. The promotion, running...
- Articles 2008-08-13
- Eagle Rock Enterprises (EREI) Announces Strategic Partnership
- EAGLE ROCK ENTERPRISES, INC. (PINKSHEETS: EREI) EAGLE ROCK is pleased to announce a strategic partnership with theBLIND VENDORS OF ILLINOIS. John Gordon, President of the IllinoisCommittee of Blind Vendors for 12 years and First Vice President of theRandolph Sheppard Organization stated, "The purchasing economics of theNATIONAL BLIND ENTERPRISES CO-OP...
- Articles 2008-08-05
- SunChips Funds Business Incubator in Greensburg, Kansas
- FOOD AND BEVERAGE CLOSE-UP-31 July 2008-SunChips Funds Business Incubator in Greensburg, KansasC2008 - CloseUpMedia - newsdesk@closeupmedia.com On August 1, on Planet Green's 13-part television series Greensburg, the residents of Greensburg learn that a vital part of the town's redevelopment -- the return of businesses -- has been funded...
- Articles 2008-07-31
- Former Starbucks Executive Rich Soderberg Joins Alvarez & Marsal Business Consulting as a Senior Director
- SEATTLE -- Alvarez & Marsal, a leading independent global professional services firm, announced that former Starbucks senior vice president of manufacturing and operations Rich Soderberg has joined the firm's business consulting practice as a senior director based in Seattle. Specializing in supply chain, operations management and business transformation,...
- Articles 2008-07-01
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