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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- news in a minute.
- - The Gatorade division of The Quaker Oats Company, Chicago, will launch its "fitness water" Propel, which has some of the vitamins, carbohydrates and antioxidants in Gatorade, but at one-fifth the calories, in South and Southwest markets in early 2000. Propel has only been tested...
- Research articles 1999-12-13
- Gatorade Gets Fierce with Next Sub-brand
- Thirsty for new usage occasions, Quaker Oats in January will introduce a new flavor sub-brand of its Gatorade franchise with "Fierce," a line positioned around a bolder taste profile than its main line and two-year-old Frost line. Distinguished from its sister brands by bolder graphics and colors, Fierce will...
- Research articles 1998-10-19
- SPORTS DRINKS TO WARM UP IN CHINA
- AsiaInfo Services 06-16-2003 Sports Drinks to Warm up in China GUANGZHOU, Jun 16, 2003 SinoCast via COMTEX -- China's sports drink market has kept a low-profile for a long time. Up till now, there are only handful brands in the market....
- Research articles 2003-06-16
- Sports drinks duke it out.(Coca-Cola's Powerade and Pepsi-Cola's Gatorade go to court over brand advertising)(Brief article)
- Coca-Cola's Powerade and Pepsi-Cola's Gatorade went head to head last month in a lawsuit over brand advertising. At issue was a Powerade Option ad that featured a "drag race" between horse-drawn carts, one of which was carrying 10 bales of Coca-Cola's Powerade and Pepsi-Cola's Gatorade...
- Research articles 2006-04-01
- MARKETERS; FMI SHOW ROUND-UP: Now Being Served.
- Can't keep up with the avalanche of soy, Internet integration, and sampling SUVs? Try the caffeine candy. If you walked the floor of this year's Food Marketing Institute trade show, you either sampled soy or turned it down dozens of times...
- Research articles 2000-07-01
- Drink maven's challenge; Will brand chief find niche in Pepsi system?(Brief Article)
- As the head of Quaker Oats Co.'s vaunted Gatorade brand, Susan Wellington acquired a reputation as a tough competitor. Now, she faces a more daunting test: navigating the larger, complex and more political world of PepsiCo Inc.'s upper-management str As the head of Quaker Oats Co.'s...
- Research articles 2000-12-11
- PepsiCo vs. Coca-Cola: Powerade's play gooses Gatorade; Coca-Cola brand picks up share but observers bet on PepsiCo strength.(Brief Article)(Statistical Data Included)
- Gatorade blinked-or at least squinted. Gatorade blinked-or at least squinted.
- Research articles 2002-02-18
Additional Resources
- PepsiCo Declares Dividend
- PURCHASE, N.Y., Nov. 14 /PRNewswire-FirstCall/ -- The Board of Directors of PepsiCo, Inc. today declared a quarterly dividend of $0.425 per share on PepsiCo common stock. The dividend is payable Jan. 2, 2009, to shareholders of record on Dec. 5, 2008. About PepsiCo ...
- Articles 2008-11-14
- Sales up at Britvic
- Byline: HENRYK ZIENTEK SOFT drinks firmBritvic reported a 30%rise in revenues today. Britvic, which owns the Pennine Spring bottled water business at Birkby, said takings were pounds 926.5m in the 12 months to September 30 - with still drinks generating 4.8% growth and fizzy drinks popping...
- Articles 2008-10-16
- Rugby top flight in 3-year deal with Gatorade
- PepsiCo and Britvic have announced Gatorade's partnership with the Guinness Premiership to create English rugby's first central exclusive sport drink deal, which will see Gatorade used on the sidelines English Rugby's top flight, over the next three years. "Whether it is on the sidelines of the NFL, the...
- Articles 2008-10-01
- Motiva79 targets net with agency launch
- The Internet advertising realm of video, multimedia and social networking is about to expand with the launch of Motiva79 LLC in San Diego. With 25 years of experience working with national brands such as Gatorade and TranUnion, Scott C. Berg and Brad R. Molenda established their interactive agency...
- Articles 2008-08-04
- Gatorade targets leisure market
- Gatorade, the sports drink, is entering the UK market for the first time as the product launches with its offer of no artificial colours, flavours or sweeteners and no preservatives. The brand's UK bottler, Britvic Soft Drinks will be showcasing the product at this year's Leisure Industry Week. ...
- Articles 2008-08-01
- Britvic turns focus on energy drinks
- Britvic will look to the launch of PepsiCo sports brand Gatorade to boost sales as CEO Paul Moody acknowledged consumers were switching from carbonates to energy drinks. The company's fizzy drinks portfolio in Britain, including Pepsi, which it makes under licence, grew sales just 0.4% to 185.4m [pounds...
- Articles 2008-05-24
- PowerAde's new 0-calorie drink ups the ante
- NEW YORK -- Coca-Cola's PowerAde is giving Gatorade a run for its calorie count. On the heels of Gatorade's rollout of low-calorie G2, No.2 sports-drink brand PowerAde is going all the way -- to zero calories. Trying to build on the success of diet drinks Coke Zero and...
- Articles 2008-05-07
- Gatorade Inks Basketball Phenom Candace Parker
- FOOD AND BEVERAGE CLOSE-UP-23 April 2008-Gatorade Inks Basketball Phenom Candace ParkerC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Gatorade Company, a division of PepsiCo, announced a new relationship with Candace Parker of the WNBA's Los Angeles Sparks, her first endorsement as a professional athlete. According to Gatorade, the...
- Articles 2008-04-23
- WHY GATORADE IS LOSING ITS ZIP; Category leader has been losing share to upstart rivals.(News)
- Byline: NATALIE ZMUDA The story of gatorade is one for the marketing history books. Fueled by iconic advertising and legendary pitchmen such as Michael Jordan ("Be like Mike''), the brand that created the sports-drink category continued to reinvent it with new products and...
- Articles 2008-04-21
- Recent account losses leave Element 79 thirsting for clients; Shop denies rumors it will have to shut down or join sibling DDB.(News)(Element 79 Partners)
- Byline: RUPAL PAREKH And JEREMY MULLMAN Counting the departures of Gatorade and Tropicana last week, five PepsiCo brands spending more than $320 million last year have left Omnicom Group's Element 79 for its holding-company siblings, more than halving the Chicago agency's billings within...
- Articles 2008-04-21
- Product pacesetters target wellness
- CHICAGO -- Health and wellness were top consumer concerns in 2007, according to the latest "New Product Pacesetters" report released in March by Information Resources Inc. IRI. The annual list ranks the top-selling packaged food products in mass market retail stores, excluding Wal-Mart Stores Inc., during the preceding year. ...
- Articles 2008-04-21
- Gatorade steps up UK activity with free from
- The 2.5bn [pounds sterling] sports drink brand Gatorade is making its first aggressive push into UK retail as PepsiCo looks to take on rival Coke's Powerade. Reformulated versions of its orange and lemon flavours make their global debut in the UK next month supported by a 5m [pounds...
- Articles 2008-04-05
- Tiger Woods' Drive Takes Him to the Moon with New Gatorade Tiger
- New Gatorade Tiger Contains 25% More Electrolytes To Provide Advanced Hydration; Consumers Can Win "Out of this World" Prizes & Support The Tiger Woods Foundation CHICAGO -- One small step for Tiger Woods' golf game has proven time and again to be a giant leap for the world...
- Articles 2008-03-21
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