Gillette Co.

News & Analysis

brand and gillette co. - All News and Analysis

• More men are into moisturizers

  - 2008-03-24

  NEW YORK -- Men have many different preferences when it comes to shaving their faces, from power shavers to a wide variety of wet shaving systems. One of the few things these consumers can agree on is a desire for products that smooth or moisturize the skin. Sales...

  Tags: brand, Branding, Gillette Co., MARKETING, Revlon Inc., SALES, supermarket

• P&G's Venus: Goddess to problem-child; Dogged by trademark litigation, beloved brand hasn't grown as hoped.(News)(Procter & Gamble Co.'s Venus Razors and Gillette Mach3 marketing)

  - 2008-01-07

  Byline: JACK NEFF Byline: JACK NEFF

  Tags: brand, Gillette Co., litigation, marketing, Procter & Gamble Co.

• Energizer Schicks it to P&G in razor war; Gillette's Fusion brand outspends rival 4 to 1, but keeps losing ground.(Procter & Gamble Co.)

  - 2006-10-02

  Byline: JACK NEFF Byline: JACK NEFF

  Tags: brand, Gillette Co., Procter & Gamble Co.

• P&G hires BBDO for Gillette brands across Asia-Pacific.

  - 2006-08-04

  Aug. 4--MUMBAI, India -- Gillette's association with Ogilvy & Mather (O&M), which goes back to December '03, will soon come to an end. Procter & Gamble (P&G), which acquired Gillette in '04, has just appointed Omincom group agency, BBDO to handle key Gillette brands across the...

  Tags: brand, Branding, Gillette Co., MARKETING, Ogilvy & Mather, Procter & Gamble Co.

• Hoax factor? Gillette has denied British newspaper and television claims this week that recent X Factor winner, Shayne Ward, has been signed to the brand.(INTERNATIONAL NEWS)

  - 2006-04-21

  HOAX FACTOR? Gillette has denied British newspaper and television claims this week that recent X Factor winner, Shayne Ward, has been signed to the brand. A spokeswoman for the shaving giant which currently ... HOAX FACTOR? Gillette has denied British newspaper and television claims this...

  Tags: brand, Gillette Co., TV

• Antiperspirant and deodorant brands Right Guard, Soft & Dri and Dry Idea are to be acquired by The Dial Corporation--which is owned by the Henkel Group--following their divestment by Procter Gamble (P& G) after its merger with Gillette.

  - 2006-02-24

  ANTIPERSPIRANT AND deodorant brands Right Guard, Soft & Dri and Dry Idea are to be acquired by The Dial Corporation--which is owned by the Henkel Group--following their divestment by Procter Gamble (P& G) after its merger with Gillette. The p ANTIPERSPIRANT AND deodorant brands Right Guard,...

  Tags: brand, divestment, Gamble, Gillette Co., merger, purchase price

• Henkel to buy deodorants business of Procter and Gamble

  - 2006-02-21

  DUESSELDORF, Germany AFP — Henkel, the German maker of cosmetics and consumer chemicals, said it had agreed to buy a number of deodorant brands from Gillette, a unit of Procter and Gamble, for around 420.0 million dollars (353.0 million euros). The acquisition included brands such as Right Guard, Soft...

  Tags: Agence France-Presse, brand, Branding, Gillette Co., MARKETING

• P&G shuffles leadership of global brands; Shifts make room for Gillette execs to take key posts after merger.(News)(human resource management of Procter & Gamble Co.)

  - 2005-06-20

  Byline: JACK NEFF Byline: JACK NEFF

  Tags: brand, Gillette Co., HRM, Human Resources, leadership, merger, Procter & Gamble Co.

• Procter & Gamble short-changing Gillette?(Brief Article)

  - 2005-04-08

  Will Procter & Gamble's (P&G) $57bn mega merger with Gillette short-change the giant blade brand? That's the question US federal regulators are asking before any deal is waved through--and Massachusetts Secretary of State William Galvin has h Will Procter & Gamble's (P&G) $57bn mega merger with...

  Tags: brand, Gillette Co., Procter & Gamble Co.

• Route to a brand's best strategy: new findings challenge the belief that market share alone correlates with profitability. Bain & Company's analysis of 200 brands shows that products at the high end stand to earn considerably more with a smaller share

  - 2005-03-22

  Conventional wisdom holds that market share alone determines profitability for branded consumer products. But that masks the full story. Consider what happened to The Gillette Co. after its main competitor Bic introduced low-cost disposable razors sold by the bag in the mid-1970s. Gillette, the global leader in razors, responded with...

  Tags: analysis, Bain & Co., brand, Branding, Europe, Gillette Co., MARKETING, razor, strategy