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BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Lizzie's back in town. (Opinion Today).(Liz Claiborne Inc. expands into home furnishings and textiles)(Brief Article)(Column)
- As this licensing whirling dervish continues unabated, we're fast approaching the point where Auntie Annie, who crochets cute toilet-paper-roll covers, is licensing her name for a bevy of home products. There seems to be little clear understa As...
- Research articles 2002-05-13
- Top 50 brands: an exclusive HFN consumer study ranks the most recognized names in home furnishings, from General Electric to Rubbermaid, Cannon to La-Z-Boy.(Top 50 Brands)
- The top 50 brand name companies are listed for the home furnishings industry. The entries include such information as brand sales volume, home furnishing categories and a description of the companies and their operations. The top 50 brand name companies are listed for the home furnishings industry. The entries include...
- Research articles 1997-09-15
- Servicing GE's public image.(Brand Builders: Leveraging the Top Names in Home Furnishings)
- GE Appliances benefits from the company's positive corporate image, which has been cultivated for over a century. Vic Alcott, the unit's marketing communications and industrial design manager, noted that advertising is one of GE's primary brand-building tGE Appliances benefits from the company's positive corporate image, which has been cultivated for...
- Research articles 1995-12-18
- New home team: QVC, Country Living joining forces. (home furnishing products under Country Living brand from QVC)
- WEST CHESTER, Pa. -- QVC, in partnership with Hearst magazines, has extended its home furnishings reach with a line of decorative home products under the Country Living brand. WEST CHESTER, Pa. -- QVC, in partnership with Hearst magazines, has extended its home furnishings reach with...
- Research articles 1997-05-19
Additional Resources
- Beanstalk Group lands Lillian Vernon brand.(Brief Article)
- NEW YORK -- The Beanstalk Group was recently named the exclusive licensing agency for the Lillian Vernon brand. Beanstalk is partnering with Lillian Vernon Corp., a national catalog and online specialty retailer, to secure licensees that will offer at retail Lillian...
- Research articles 2003-09-19
- Brands Get Up From the Table.(home furnishing brands expansion plans)
- Well-known names are moving into other areas of home furnishings to extend their reach and expand volume. NEW YORK--For several years, tabletop companies with one or two fortes--such as dinnerware and flatware --entered other tabletop businesses--such as glassware--in order to become total tabletop...
- Research articles 1998-05-25
- The Teflon Shield : TRENCH WAR: With activists on the march, multinationals are desperate to deflect the brand-bashing attacks of the anti-global protesters. Here's how the prototypical Teflon multinational does it.(IKEA)
- IKEA is a curious success story. The lines at the Swedish stores are endless, its furniture requires an engineering degree to assemble, yet its $8.5 billion global sales empire is expanding rapidly. Even more interesting is its reputation. It hires factories in impoverished countries like Laos,...
- Research articles 2001-03-12
- Second Thoughts on Dunkin' Donuts, Pizza Hut and Social Media
- I recently praised Dunkin' Donuts new "Dunkin' Run" program, a web site and iPhone application that helps coordinate coffee-and-donut runs among friends or colleagues, but perhaps I was too hasty. Apparently the iPhone application has an average rating of only two stars -- and you can't register from the iPhone...
- Blog posts 2009-07-10
- HANOVER DIRECT PUTS ON KID GLOVES.(Company Kids is the latest move by Hanover Direct to build strong, lifestyle-driven brands.)(Brief Article)
- WEEHAWKEN, N.J.-Hoping to steal a share of the growing home furnishing juvenile market, Hanover Direct Inc. announced the launch of its home-centric youth brand Company Kids, which will offer an array of home furnishings for infants, children and teenagers. Company Kids is the...
- Research articles 2000-04-17
- Alcoa Flexible Packaging Offers Textile Manufacturers New Application for Reynolon 7011 Film
- RICHMOND, Va. -- Alcoa Flexible Packaging announced today a new application for its ReynolonR 7011 shrink film packaging. The soft, low-shrink, tight-fitting film is now used by Westpoint Stevens, one of the nation's premier manufacturers and marketers of bed and bath home furnishings, on its MartexR brand premium bedding and...
- Research articles 2005-01-17
- NEWS BRIEFS.(various news in the home and furnishing sectors, various companies)(Brief Article)(Statistical Data Included)
- Kmart Unveils Spike Lee-Directed TV Ad Blitz Kmart will pin its hopes on a new brand-positioning campaign designed to establish itself as "The Store That Understands What Really Matters in Life." The bankrupt retailer enlisted Spike Lee, director of such films as "Do...
- Research articles 2002-02-25
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