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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
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- Ad Age's Predictions of 2008 Marketing Trends
- The 2008 predictions are starting to roll in. Advertising Age posted some good ones, including these from the Association of National Advertisers: DIGITAL, DIGITAL, DIGITAL AND PORTABLE TOO: As Steve Ballmer proclaimed at the 2007 ANA Annual Conference, all media ultimately will be created and delivered digitally....
- Blog posts 2007-12-19
- Staples Launches Staples Brand Shredders To Help Protect Customers Against Identity Theft
- FRAMINGHAM, Mass. -- Staples Brand Shredders Make it Easy to Protect Sensitive Information and Adhere to the Fair and Accurate Credit Transactions Act
- Research articles 2005-11-01
- Good Web-Keeping Seal Helps Small Brands
- One route to credibility is to join a privacy seal organization and display a symbol on your Web site that denotes good stewardship of your customers' data. "If you're collecting customer information on the Web and you're not showing some membership in a privacy watchdog organization, then shame on you."...
- White papers 2005-04-27
- Advertising Roundup: Omnicom's Debt Picture; Client Quits During Pitch; TBWA Names Infiniti Chief; Danone Taps Y&R; More ...
- Omnicom debt picture is mixed -- It has a lot of debt due, but not immediately, and will probably be OK. [Source: WSJ] TBWA names Infiniti chief -- TBWA has named the CEO of its Manchester office in the U.K. to steer management of its global Infiniti...
- Blog posts 2008-12-17
- M&T Bank Deploys Online Fraud Management Protection from Symantec; Symantec Online Fraud Management Solution Helps Protect Customers, Thwarts Brand Spoofing, Phishing and Identity Theft
- CUPERTINO, Calif. -- Symantec Corp. (Nasdaq:SYMC), the global leader in information security, today announced that M&T Bank Corporation (NYSE:MTB) is using the Symantec Online Fraud Management Solution to help protect itself and its customers from email fraud and phishing. Headquartered in Buffalo, NY, M&T is a $52.9 billion bank holding...
- Research articles 2005-04-28
- M&T Bank Selects Teros to Defend Against Phishing, Identity Theft and Brand Hijacking; Teros Web Application Firewall Blocks Malicious Cross Site Scripts and SQL Injection Attacks
- SUNNYVALE, Calif. -- Teros, the global leader in Web application firewalls, today announced that M&T Bank Corporation (NYSE:MTB) has selected the Teros Web Application Gateway to protect the bank's online mortgage center from malicious Internet attacks.
- Research articles 2005-11-01
Additional Resources
- M&T Bank Deploys Online Fraud Management Protection From Symantec; Symantec Online Fraud Management Solution Helps Protect Customers, Thwarts Brand Spoofing, Phishing and Identity Theft.
- M2 PRESSWIRE-28 April 2005-SYMANTEC: M&T Bank Deploys Online Fraud Management Protection From Symantec; Symantec Online Fraud Management Solution Helps Protect Customers, Thwarts Brand Spoofing, Phishing and Identity TheftC1994-2005 M2 COMMUNICATIONS LTD RDATE:27042005 CUPERTINO, Calif. - Symantec Corp. (Nasdaq: SYMC), the global...
- Research articles 2005-04-28
- Deluxe Financial Services Introduces Intersections Inc. Consumer Credit Monitoring and Identity Theft Protection Service Under Private Label
- CHANTILLY, Va. -- Intersections Inc. (Nasdaq: INTX) today announced that Deluxe Financial Services (NYSE: DLX) has introduced an enhanced suite of credit monitoring and identity theft protection solutions developed by Intersections Inc. and Deluxe to be marketed under the Deluxe ID TheftBlockSM brand. The service, offered to consumers on behalf...
- Research articles 2004-09-21
- Carlson Marketing & VoiceVerified® Crack the Code on Identity Theft
- NEW HOPE, Pa. -- For consumers concerned about identity theft, Carlson Marketing and VoiceVerified([R]) have teamed up to offer consumers safer, simpler and more secure access to their accounts. Instead of having to manage PINs and passwords or divulge personal information, access is granted by the sound of a person's...
- Research articles 2007-11-30
- Envision Telephony Launches Industry's First Identity Protection Solution For Contact Centers at the Annual Contact Center Exposition Show
- SEATTLE -- Envision's Identity Protection Solution Addresses Payment Card Industry PCI Data Security Standards, Reduces Risks and Costs Associated with Identity Theft and Protects Brand Trust
- Research articles 2006-09-12
- Corillian, NameProtect Collaborate to Prevent Identity Theft and Fraud; Combination of Security Products Offers Organizations Unique Online Fraud Prevention Solution
- PORTLAND, Ore. & MADISON, Wis. -- Corillian Corp. (NASDAQ: CORI), the market leader of online banking and anti-fraud solutions for leading financial institutions, and NameProtect Inc., a leading provider of online security and brand management solutions, today announced a strategic partnership in an effort to more effectively prevent phishing and...
- Research articles 2005-07-27
- Protect Your Online Reputation
- Protect Your Online ReputationSorry about poor formattingOh goodness...sorry about the terrible formatting I did on my earlier reply. I will try once again to make for easier reading. If it doesn't work, I won't try again. Why, oh why, doesn't BNET offer a preview before?!There is a website reputation management...
- Discussion threads 2008-04-02
- Handling Online Payments
- If your business sells its products or services online, it goes without saying that your online payment system must work flawlessly. If not, your credibility will vanish in a heartbeat. Your system must be easy to use and unfailingly secure. Consumers won't tolerate a long, cumbersome purchasing process, and they...
- Articles 2007-10-16
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