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4 Resources for

brand and ignition point technologies corp.

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BNET Business Dictionary

Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

BNET Resources

Put Your Company Brand to the Test: "Now that more business will be conducted across the Internet, brand recognition and trust are rapidly escalating in terms of buying influence. It’s time for other players in the high-tech industry to come out from behind the curtain of invisibility, and make strong brand impressions to build these same assets....; Tags: Ignition Point Technologies Corp., Brand, Article, Branding, Marketing; White papers 2003-01-01
How to Define Your Company Brand: The article discusses about defining and articulating the brand. This is a critical phase of branding, and needs a formal, written process to succeed. The marketing team leads the effort, but involvement and buy-in from the senior management team is required for maximum impact. Read on and find what you...; Tags: Ignition Point Technologies Corp., Brand, Article, Branding, Team Management, Marketing, Management; White papers 2003-01-01
Increasing Your Brand Power Over Time Yields Maximum Return: This article talks about the new brand introduced to the marketplace. It is to be ensured that it reaches its maximum impact and yield to the organization. Being a part of a large organization, one’s brand may have to be managed across different functional groups, geographic locations, and even international...; Tags: Brand, Ignition Point Technologies Corp., Branding, Marketing; White papers 2003-01-01
Leveraging Your Brand Increases its Return: Even though the marketing team will lead the branding effort, the whole company must engage to realize the bottom-line benefits of the initiative. Once your basics are completed, your brand has been articulated, communicated, measured, and successfully received by the marketplace, a more aggressive, orchestrated effort is needed to yield...; Tags: Ignition Point Technologies Corp., Brand, Article, Branding, Sales Strategy, Marketing, Sales; White papers 2003-01-01