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- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
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- Federated Media Introduces Conversational Measurement Toolbox
- Launches Industry's First Open Platform for the Exchange of Conversational Media Metrics SAUSALITO, Calif. -- Federated Media Publishing FM today introduced the Conversational Measurement Toolbox to leading media and marketing industry executives at the Conversational Marketing Summit: New Brand Way in New York City. The toolbox consists of a...
- Research articles 2008-06-10
- Quick Hits.(Briefs)
- Top brands demand audited ad numbers The Interactive Advertising Bureau last week announced that a group of top brand marketers will demand audited numbers from online publishers, effective mid-2007, and measurement certified numbers in 2008. The marketers include BMW, Colgate-Palmolive, Ford, Hewlett-Packard, ING,...
- Research articles 2006-08-14
- Interactive ad revenues soar 33 percent
- Search, classifieds, display and rich media continue to grow at a healthy rate, according to the Interactive Advertising Bureau and PricewaterhouseCoopers' recently released Internet Advertising Revenue Report covering the final numbers for 2004. Overall industry revenues rose nearly 33 percent from 2003, totaling more than $9.6 billion, and exceeded the...
- Research articles 2005-06-27
- The MIXX Awards Recognizes Interactive Excellence in Creativity and Effectiveness; Jury of Esteemed Brand Marketers to Select Winning Campaigns
- NEW YORK -- The Interactive Advertising Bureau IAB and Adweek Magazines will co-produce the first-ever MIXX Awards for Marketing and Interactive Excellence (www.mixx-awards.com). The MIXX Awards is the only juried competition devoted solely to Interactive, recognizing and celebrating the teams and talent that push Interactive marketing and advertising to unprecedented...
- Research articles 2005-03-22
- The return of the boom; Online advertising sees growth across the board, with keyword search showing the biggest gain.(Online Advertising)
- Byline: KATE MADDOX Internet advertising, which saw a steep decline in the two years following the dot-com crash, is once again booming. In 2003, Internet advertising revenue reached $7.3 billion, up 21% from 2002, according to the "Internet Ad Revenue Report'' ...
- Research articles 2004-06-28
- Numbers start to add up for online advertising.
- Aug 26, 2003 (Marketing - ABIX via COMTEX) Prices for online advertising have stopped declining. Many critics of the medium are sceptical about its effectiveness but studies show that people do notice online banners on their computer screens. Morgan Stanley Dean Witter reported in...
- Research articles 2003-08-26
- Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future
- Online advertising has enjoyed a dramatic recovery and is now surging ahead, with more advertisers using the Internet to reach more customers and do more business than ever before. The majority of Britons now use the Web, and online media have carved out a sizable and growing role...
- Research articles 2003-07-17
- Ad spend figures give hope to online marketing sector. (Analysis)
- Latest research by the IAB and the IPA show online is getting a bigger share of traditional brands' marketing budgets, a rise that's expected to continue. But are they including all they can? It's been a big week for online advertising. Two separate sets of figures from the...
- Research articles 2003-04-24
- Traditional brands boost online ads to record high
- Traditional advertisers and high street names have been responsible for boosting Internet advertising to a record high of [pounds sterling]196.7m in 2002, according to IAB/PricewaterhouseCoopers annual figures. The IAB Interactive Advertising Bureau hailed the 18.7% year-on-year growth as a "wake-up call" for marketers who see their Web site...
- Research articles 2003-04-17
- New study: Net advantages; Online ads boost brand awareness for Colgate, K-C.(Interactive)
- Byline: TOBI ELKIN Skeptical consumer package-goods marketers take note: Rivals are beginning to reallocate media dollars into digital media and marketing. Such shifts are resulting in substantial increases in brand awareness that can give marketers a competitive advantage, according to the results of...
- Research articles 2003-02-10
- "Interactive is the Active Ingredient in the Marketing Mix" Themes IAB Industry Branding Campaign; Year-Long Multi-Media Ad Campaign For The Interactive Advertising Industry To Launch in June
- Business Editors NEW YORK--BUSINESS WIRE--June 24, 2002 Stein Rogan + Partners Creates Campaign for Interactive Media Category; Industry In Unprecedented Move Donates All Services Pro Bono For Campaign Targeting Agencies, Marketers In an unprecedented show of support from the interactive advertising industry, the Interactive Advertising...
- Research articles 2002-06-24
- Internet advertising is virtually bucking trends: Despite a downturn in advertising revenues, the Internet has bucked the trend -- partially because of clutter in other media. (Media Analysis).
- Another myth is shattered in the new media industry. Having spent much of 2001 talking ourselves into stagnation and watching the wider marketing economy hit tough times, the truth about online's fortunes has emerged: online advertising bucked the trend. Authoritative tracking research, just released by PricewaterhouseCoopers, the IAB and the...
- Research articles 2002-06-06
- Outlook brightens for Web ads; Studies show Internet Effective for branding.(Brief Article)
- Armed with new data from four separate research studies, online ad sellers are again pitching reluctant online advertisers that Internet ads are effective for branding. But it's still a tough sell in the b-to-b space. ``I'm not sure I'm buying it,'' said Rick ...
- Research articles 2001-08-20
- Striking up the brand.(online advertising studies)(Brief Article)
- Evangelizing the internet as the most accountable ad-delivery mechanism ever is so 1998. The true radicals today are hyping the Web for its efficacy in a decidedly old-media metric: brand-building. Industry giants Microsoft Corp.'s MSN, DoubleClick and the Interactive Advertising Bureau announced results of...
- Research articles 2001-07-23
- Web advertising: a year of growth.(Online Media Strategies for Advertising)
- Internet advertising reached $571 million year-to-date for the third-quarter 1997, easily surpassing the $267 total 1996 annual revenues.With online demographics becoming more diverse and targeting becoming more precise, advertiser spending on the Web clearly moved out of its experimental stage during the past year. ...
- Research articles 1998-02-02
- Interactive Advertising Bureau -IAB-, Doubleclick, MSN, and CNET Networks Release Groundbreaking Online Brand Research Findings
- Business Editors
- Research articles 2001-07-18
- Report: Search ads lift brand awareness; IAB, Nielsen//NetRatings research finds optimal online media mix includes search, display ads.(Advertising)
- Byline: KATE MADDOX Byline: KATE MADDOX
- Research articles 2004-08-09
- The big payoff: applying the IAB ad effectiveness learning to your brand.(Online Media Strategies for Advertising)
- IAB Online Advertising Effectiveness StudyIAB Online Advertising Effectiveness Study
- Research articles 1998-02-02
Additional Resources
- The IAB and Adweek Magazines Announce the 2006 MIXX Awards Jury; Leading Brand Marketers Judge Creativity and Effectiveness in Interactive Advertising
- NEW YORK -- The Interactive Advertising Bureau IAB and Adweek Magazines today announced the line-up of leading brand marketers who will serve as the judging panel for the 2006 MIXX Awards. The MIXX Awards, devoted solely to Interactive advertising, is the only juried competition that recognizes excellence in both Creativity...
- Research articles 2006-06-08
- IAB and comScore Release New Research on the Effectiveness of Online Local, Directory and Classifieds Advertising; Compelling ROI Proves Interactive as a Powerful Medium to Drive Online and Offline Sales
- CHICAGO -- The Interactive Advertising Bureau IAB and comScore Networks, Inc. today announced results of a new study showing a positive return on investment ROI and significant conversions both online and offline for companies that participate in online local, directory and classified advertising. The research also shows that these advertising...
- Research articles 2006-03-13
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