<![CDATA[brand and interactive advertising bureau Resources | BNET]]> en-us <![CDATA[IAB And Bain: Online Pubs Need To Give Marketers A 'Triple-Play' Of DR, Branding And Engagment]]> Thu, 12 Nov 2009 17:18:31 -0800 <![CDATA[Federated Media Introduces Conversational Measurement Toolbox]]> Tue, 10 Jun 2008 23:59:59 -0700 <![CDATA[Quick Hits.(Briefs)]]> Mon, 14 Aug 2006 23:59:59 -0700 <![CDATA[Interactive ad revenues soar 33 percent]]> Mon, 27 Jun 2005 23:59:59 -0700 <![CDATA[The MIXX Awards Recognizes Interactive Excellence in Creativity and Effectiveness; Jury of Esteemed Brand Marketers to Select Winning Campaigns]]> Tue, 22 Mar 2005 23:59:59 -0800 <![CDATA[Report: Search ads lift brand awareness; IAB, Nielsen//NetRatings research finds optimal online media mix includes search, display ads.(Advertising)]]> Mon, 09 Aug 2004 00:00:00 -0700 <![CDATA[The return of the boom; Online advertising sees growth across the board, with keyword search showing the biggest gain.(Online Advertising)]]> Mon, 28 Jun 2004 23:59:59 -0700 <![CDATA[Numbers start to add up for online advertising.]]> Tue, 26 Aug 2003 23:59:59 -0700 <![CDATA[Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future]]> Thu, 17 Jul 2003 23:59:59 -0700 <![CDATA[Ad spend figures give hope to online marketing sector. (Analysis)]]> Thu, 24 Apr 2003 23:59:59 -0700 <![CDATA[Traditional brands boost online ads to record high]]> Thu, 17 Apr 2003 23:59:59 -0700 <![CDATA[New study: Net advantages; Online ads boost brand awareness for Colgate, K-C.(Interactive)]]> Mon, 10 Feb 2003 23:59:59 -0800 KMB KMB <![CDATA["Interactive is the Active Ingredient in the Marketing Mix" Themes IAB Industry Branding Campaign; Year-Long Multi-Media Ad Campaign For The Interactive Advertising Industry To Launch in June]]> Mon, 24 Jun 2002 23:59:59 -0700 <![CDATA[Internet advertising is virtually bucking trends: Despite a downturn in advertising revenues, the Internet has bucked the trend -- partially because of clutter in other media. (Media Analysis). ]]> Thu, 06 Jun 2002 23:59:59 -0700 <![CDATA[Outlook brightens for Web ads; Studies show Internet Effective for branding.(Brief Article)]]> Mon, 20 Aug 2001 23:59:59 -0700 <![CDATA[Striking up the brand.(online advertising studies)(Brief Article)]]> Mon, 23 Jul 2001 23:59:59 -0700 <![CDATA[Interactive Advertising Bureau -IAB-, Doubleclick, MSN, and CNET Networks Release Groundbreaking Online Brand Research Findings]]> Wed, 18 Jul 2001 00:00:00 -0700 <![CDATA[Web advertising: a year of growth.(Online Media Strategies for Advertising)]]> Mon, 02 Feb 1998 23:59:59 -0800 <![CDATA[The big payoff: applying the IAB ad effectiveness learning to your brand.(Online Media Strategies for Advertising)]]> Mon, 02 Feb 1998 00:00:00 -0800