Resources
BNET Business Dictionary
- Brand
- the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature
- Brand definition on BNET »
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Branding Analysis
- ROSS WESTGATE, CNBC ANCHOR: Now, it is not often that Google GOOG is compared to Gap GPS, but in the Interbrand Global Brand Survey, it is branding and not business type that matters. In this year`s survey there are a number of surprising entries. ...
- Research articles 2006-07-28
- Chicago's top brands.(Focus: Marketing)
- Byline: Compiled by Matthew Carmichael Source: BusinessWeek/Interbrand Best Global Brands 2006 Every year, Interbrand Corp., a global marketing firm, ranks the 100 most powerful brands in the world. So how did Chicago companies stack up? Here are Byline: Compiled by Matthew Carmichael...
- Research articles 2007-01-15
- Fastest Growing Global Brand
- You could always Google it, but I'll make it easy for you: The world's fastest growing brand is Google. For one, it can't hurt to be listed in the Oxford English Dictionary as an official verb; the brand also benefits from a cadre of new web applications and acquisitions that...
- Blog posts 2007-08-27
- Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation.
- M2 PRESSWIRE-8 May 2002-DELOITTE CONSULTING: Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation C1994-2002 M2 COMMUNICATIONS LTD RDATE:05082002 London -- Deloitte Consulting, one of the world's...
- Research articles 2002-05-08
- Let the denim wars begin
- NEW YORK AP -- At a time when apparel sales are anemic, manufacturers and retailers, particularly those catering to teens, are reaching back to the past for fashion's latest fix: denim, particularly jeans. Two years ago, denim made headlines when designers including Oscar de la Renta played...
- Research articles 2001-07-31
- What's the Value of the Oldest Brand in American Banking? Chase and J.P. Morgan are About to Find Out
- Business Editors NEW YORK--BUSINESS WIRE--Sept. 14, 2000 (...but will they like the answer?) Branch offices and impressive headquarters aside, the real value of financial services companies resides in their brands, note brand value management experts at Interbrand - and now Chase is putting its own brand -...
- Research articles 2000-09-14
- According to Interbrand, What Does Ford Know About Cars That Other U.S. Manufacturers Don't?
- Business Editors NEW YORK--BUSINESS WIRE--July 19, 2000 Maybe It's That Consumers Buy a Brand, Not a Car (...How Much is the Little Blue Oval Really Worth?) Ford's 7th place showing topped all other carmakers in the World's Most Valuable Brands Survey, an annual study conducted by...
- Research articles 2000-07-19
- Tech companies challenge old-economy brands' value.(Brief Article)(Statistical Data Included)
- The Intelligence Factory may rank Virgin and Ikea as Europe's most admired brands, but another consultant finds that on a worldwide scale, Microsoft is poised to overtake Coca-Cola as the most valuable brand. New York-based Interbrand said that despi The Intelligence Factory may rank Virgin and...
- Research articles 2000-07-24
- Branding the bottom line: Ruth Mortimer compares surveys from Interbrand and the FT on strong brands versus successful companies. (News Analysis)
- Brands are often described as `intangible' assets but to what extent do they add value to the bottom line? The FT Global 500 Survey--published this month--lists the top global companies, based on their market capitalisation. The study does not repor Brands are often described as...
- Research articles 2002-05-01
- Managing global brands: David Wethey recommends a different process for international clients and agencies to follow in global campaigns. (Opinion)
- Brand valuation experts place a high premium on internationality. David Andrew in Interbrand's publication Brand Valuation says: "Brands which have proven international acceptance and appeal are inherently stronger than national or regional brands". Brand valuation experts place a high premium on internationality. David Andrew in...
- Research articles 2002-07-01
- Estonia gets eurovision; when creating a brand from zero equity there is only one place to go. Elen Lewis assesses Interbrand's rebranding initiative to move Estonia's image from a poor eastern country to a modern Nordic state. (Case Study)
- It has been said that 46 of the largest 100 economies of the world today are companies, not countries. Fiona Gilmore, chairwoman of brand consultancy Springpoint, suggests that it can be helpful to think of running countries in the same vein as guid It has...
- Research articles 2002-06-01
- The LG Juggernaut It's already by far the biggest consumer electronics player in India. But the Korean giant is talking of $10 billion in revenues by 2010. Can it do it?
- The Korean consumer electronics giant that has been creating ripples across the world in the past few years is Samsung. According to Interbrand, a global brand consultancy, Samsung's brand value shot up an astounding 186 per cent in the past five years toThe Korean consumer electronics giant that has been...
- Research articles 2005-11-06
- SONY, SAMSUNG AND TOYOTA NAMED AS YEARLY BRAND
- AsiaInfo Services 04-04-2002 Sony, Samsung and Toyota Named as Yearly Brand Singapore, Apr 04, 2002 AsiaPort via COMTEX -- The public opinion poll "Yearly Brand" taken by Interbrand, a brand consulting corporation in New York, showe AsiaInfo Services ...
- Research articles 2002-04-04
- Maxxis brand recognized.(DISTRIBUTOR REPORT)(Brief Article)
- Maxxis, a unit of Taiwan's Cheng Shin Rubber, has been ranked fifth on Interbrand's 2004 list of Taiwan's top ten global brands. Maxxis made the list for the second consecutive year. According to Interbrand, the tire specialist increased its brand va Maxxis, a unit of Taiwan's...
- Research articles 2004-10-18
- World's top 100 brands--are they fact or fiction? Morag Cuddeford Jones discovers whether Interbrand's top 100 brands will make an impact at board level. (News Analysis)
- August sees the release of global consultant Interbrand's annual league table of the world's 100 most valuable brands. With its release comes the sure and certain knowledge that its arrival on the chairman's desk will be met with varying degrees of August sees the...
- Research articles 2002-08-01
- Names Get Real, But Naming Gets Real Tough; Interbrand Survey Reveals Marketers' Brand Name Challenges
- Business Editors
- Research articles 2002-09-03
- Technological breakthrough in the top 100 brands: Joanna Doonar identifies that technology brands are the Interbrand survey's three highest climbers
- Coca-Cola, Microsoft and IBM have taken their usual hot spots at position one, two and three in Interbrand's Annual Ranking of 100 of the Best Global Brands. But this year, the clear message is that the technology sector's fortunes are improving, wi Coca-Cola, Microsoft and...
- Research articles 2003-08-01
- Broad, deep, long and heavy: assessing brands. (Interbrand ranked McDonald's as the leading brand in the world)
- IF ALL the frying vats in every one of McDonald's 19,000 hamburger restaurants around the world were to catch fire, igniting a conflagration in which every one of them was burnt to the ground, the cost of replacing the moulded metal and plastic, the beIF ALL the...
- Research articles 1996-11-16
- Interbrand: Samsung Gains 30 Percent In Brand Value; Dell +12 Percent Despite Tough Year For Tech.
- NEW YORK, NEW YORK, Jul 25, 2002 NEW YORK, NEW YORK, Jul 25, 2002
- Research articles 2002-07-25
- Successful Start-Ups Launch With a Brand
- Successful companies have a comprehensive strategy that permeates through every fiber of the corporate being from the moment the company is born. Many start-up companies fail because they simply do not know what a brand is. The article describes that successful companies begin by addressing some important questions that prove...
- White papers 2002-07-15
- << Previous
- page 1 of 6
- Next >>
Content Types
Refining Tags
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
