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104 Resources for

brand and interbrand

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Show All Related Tags Did you mean branding (2,266 results), brand name (189 results), Interbrand (154 results), brand management (93 results), Spectrum Brands Inc. (90 results)more...

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BNET Business Dictionary

Brand: the distinguishing proprietary name, symbol, or trademark that differentiates a particular product, or service, from others of a similar nature; Brand definition on BNET »

BNET Resources

Fastest Growing Global Brand: You could always Google it, but I'll make it easy for you: The world's fastest growing brand is Google. For one, it can't hurt to be listed in the Oxford English Dictionary as an official verb; the brand also benefits from a cadre of new web applications and acquisitions that...; Tags: Google Inc., Brand, Interbrand, Jonathan Haeber, Branding; Blog posts 2007-08-27
Chicago's top brands.(Focus: Marketing): Byline: Compiled by Matthew Carmichael Source: BusinessWeek/Interbrand Best Global Brands 2006 Every year, Interbrand Corp., a global marketing firm, ranks the 100 most powerful brands in the world. So how did Chicago companies stack up? Here are Byline: Compiled by Matthew Carmichael...; Tags: brand, company, Interbrand, marketing; Research articles 2007-01-15
Issues in Brand Rejuvenation Strategies: Brands have a life cycle which may consist of a number of phases including inception, growth, maturation, decline, revitalization, and retirement. Brand Rejuvenation is a process in which a brand on the verge of retirement is brought back to life to regain markets. Revitalizing a once-popular dormant brand can be...; Tags: Marketing, Brand Rejuvenation, Interbrand, Brand, Strategy, Branding; White papers 2006-01-12
Branding in Canada : Issue 4 - The Canadian Brand Agenda: Canada can give rise to brands that position themselves for success domestically and internationally. In so doing, these brands will help define the country itself by communicating Canadian uniqueness and value. This paper describes the Canadian Brand Agenda, a six-step plan for the country to be competitive and sophisticated in...; Tags: Marketing, Branding, Canada, Interbrand, Brand; White papers 2005-11-01
The Strategy for Chinese Brands: Part 1 - The Perception Challenge: Many external companies ponder the riches to be made in China. However, they must understand that there is increasing competition originating from within China itself. This paper examines this "Chinese Brand Strategy," current perception issues, lessons from the best global brands, and the impact of leading Chinese brands. It examine...; Tags: Marketing, Branding, Interbrand, Brand, China, Strategy; White papers 2005-10-01

Going Global: Global Branding - Risks and Rewards: A recurring question is whether being global affords a brand more benefits than a geographically-focused one. Many brand owners are interested in the attributes shared by successful global brands. A global brand is one that is available in many nations and, though it may differ from country to country, the...; Tags: Brand, Interbrand, Branding, Marketing; White papers 2005-10-01
Whose brand is best?. (On Marketing).: THE CONCEPT AND PRACTICE of branding has moved from a rather' abstract idea discussed by academics and consultants to a more hard-nosed, bottom-line measure of value. Branding is also part of the common language of marketing these days; corporations, THE CONCEPT AND PRACTICE of branding has...; Tags: brand, branding, Interbrand, marketing; Research articles 2003-02-10
Branding in Canada: Issue 3 - Can Canadian Brands Go Global?: This paper looks at the disciplined practices of successful global brands and intersects those practices with Canadian brands that show global potential. According to the Interbrand Best Global Brands study, a global brand must achieve more than a third of its sales outside of its home country and have a...; Tags: Brand, Marketing, Branding, Interbrand; White papers 2005-07-01
Integrated Brand Communications - A Powerful New Paradigm: The paper outlines that Integrated Brand Communications IBC is a holistic communications strategy that integrates all communications activities - such as public relations, advertising, investor relations, interactive or internal communications - to manage the company's most precious asset - its brand. Since Integrated Brand Communications flows from Brand Value Management,...; Tags: Marketing, Branding, Interbrand, Brand; White papers 2004-08-01
Setting The Brand To Music: From the executive summary: ‘As music is increasingly digitized and democratized, the old structure associating music and branding is crumbling, being replaced and opening up the marketing charms of music to a whole new roster of players. A growing number of brands that started out with no connection to music...; Tags: Marketing, Branding, Music, Interbrand, Brand; White papers 2004-06-14
The Four Lessons: Launching A Corporate Brand Internally: From the executive summary: ‘Researches indicate that most products and services today have been commoditized. There is minimal differentiation. Customer experiences now define the brand. Great brands are the result of great common consistent customer experiences. Customer experiences are the next battlefield for differentiation. Thus, the people can help companies...; Tags: Marketing, Branding, Interbrand, Brand; White papers 2004-06-01
Branding in Canada: Differentiating for Greater Performance: Branding that offers competitive advantage is not just about a logo, a tagline or a short-lived advertising campaign. World-class companies that truly understand the economic power of brands use brand as the central organizing principle for the organization's mission, strategy and tactics. Brand becomes critical to company direction giving guidance...; Tags: Brand, Performance, Interbrand, Branding, Marketing; White papers 2004-06-01
Branding in Canada: Issue 2 - Differentiating for Greater Performance: Branding that offers competitive advantage is not just about a logo, a tagline or a short-lived advertising campaign. World-class companies that truly understand the economic power of brands use brand as the central organizing principle for the organization's mission, strategy and tactics. Brand becomes critical to company direction giving guidance...; Tags: Marketing, Branding, Interbrand, Performance, Brand; White papers 2004-06-01
Strategic Design Planning: The Future Of Brand Management: A brand is the assortment of unique attributes and values of a particular product or service that differentiates it from other products or services. The process of branding gives a distinct identity to a product, service, or an organization. Painstaking marketing effort over time is required to cultivate and nurture...; Tags: Brand, Interbrand, Brand Management, Branding, Marketing Research, Marketing; White papers 2004-05-24
Sell-Lebrity: Products Get Star Treatment: From the executive summary: 'The inherent upside of attaching a celebrity to a brand is that the brand literally has a face, name and personality that immediately projects an image of a living, breathing, credible person as opposed to a faceless corporate entity. The downside is that individuals are not...; Tags: Brand, Interbrand, Downside, Branding, Marketing; White papers 2004-03-29
Brand Valuation: A Chapter From Brands And Branding: Today it is possible to argue that, in general, the majority of business value is derived from intangibles. Management attention to these assets has certainly increased substantially. The brand is a special intangible that in many businesses is the most important asset. This is because of the economic impact that...; Tags: Brand, Interbrand, Branding, Marketing; White papers 2004-04-01
What Is a Brand: A Chapter From Brands and Branding: This article develops the use of the word brand, both passive and active albeit in human consciousness rather than on the flank of an animal, and explain how branding has become so important to business strategy. But prior to this the paper provides a brief history relating to what the...; Tags: Interbrand, Branding, Marketing, Brand; White papers 2004-04-01
It Takes A Village To Build A Brand: Brands are creative entities that help in sustaining a product or service over time. Organizations are realizing the fact that brands are built by visionary leaders and loyal customers and not by mechanical systems and tools. Branding is a people-intensive exercise. The human dynamics and interactions count in building successful...; Tags: Brand, Interbrand, Branding, Marketing; White papers 2004-03-01
Branding in Canada: Where Are the Great Canadian Brands?: Canadian brands are consistently absent from the global stage. No one has the monopoly on the practices that contribute to a great brand. Canadian brands can be successful at home and internationally. Canada is definitely unique but there are some interesting practices from our neighbors. American brands lead through a...; Tags: Marketing, Branding, Interbrand, Brand; White papers 2004-03-01
Products That Rise Above Their Corporate Brands: Corporate branding involves establishing unique associations of the corporation in the minds of the consumers. It is an effective strategy to gain sustainable competitive advantage. In the pharmaceutical industry, some product brands gain more popularity than their corresponding corporate brands. The company image is subdued in front of the popularity...; Tags: Brand, Interbrand, Branding, Marketing; White papers 2003-12-08