International Data Group

Recent Events

News & Analysis

brand and international data group - All News and Analysis

• Four IDG Media Brands Win Neal Editorial Awards

  - 2007-03-30

  Computerworld's Don Tennant Recognized for Editorial Integrity

  Tags: brand, International Data Group

• Media companies in China say rewards outweigh censorship threat; Advertisers have interest in developing brand recognition.(Spotlight: China: Risks & Rewards)

  - 2007-03-26

  Byline: GLORIA GONZALEZ The growing appetite of Chinese consumers for news and entertainment provides tremendous growth opportunities for foreign media companies, but they have to contend with the efforts of Chinese government officials to control Byline: GLORIA GONZALEZ The growing...

  Tags: brand, brand recognition, censorship, Chinese Government, Google Inc., International Data Group, Internet, Internet company, media company, Yahoo! Inc.

• IDG Entertainment Names Daniel Orum Company President; Is Chartered With Growing Powerful Brand Beyond Its Game Magazine Roots

  - 2004-06-18

  OAKLAND, Calif. -- IDG Entertainment, the industry leader in providing interactive entertainment editorial products, announced that Daniel Orum has been promoted to company president. Orum was formerly senior vice president of business development and consumer marketing for the 15-year-old publisher of GamePro, Code Vault, and Gamestar magazines. Orum joined...

  Tags: brand, entertainment, game, International Data Group, MARKETING

• Time To Brand Your IT

  BNET - 2003-11-15

  From the executive summary: ‘Information Technology IT is under fire in global enterprises and for good reason. IT is alternately regarded as critical differentiator and costly commodity. CIOs could do far worse than go through the disciplined exercise of submitting their strategic and operational aspirations to the rigors of a...

  Tags: Brand, Information Technology, International Data Group, Branding, Strategy, Marketing, Management

• Brand Negotiation

  BNET - 2003-01-01

  The decision whether to become a Web brand or start a new brand for the Web is important enough for the CEO to get involved.

  Tags: Brand, International Data Group, Branding, Marketing

• IDG Launches CIO Magazine in Sweden; Eleventh CIO Title Builds on Strength of Global Brand

  - 2002-07-18

  Business Editors

  Tags: brand, International Data Group

• IDG expands Bio-It brand w/launch of "Bio-It Initiative" & Australian Pub

  - 2002-03-16

  IDC (Framingham, MA), the market intelligence and advisory subsidiary of International Data Group IDG, has launched an initiative to address technology infrastructure issues and opportunities in the global life sciences sector. An expansion of IDG's Bio-IT brand, the new "Bio-IT Initiative" is designed to provide end-users and IT vendors with...

  Tags: Biotechnology, brand, International Data Group

• Brand I.T.

  BNET - 2002-01-15

  From the executive summary: ‘The goal of branding any product or service is to lure customers with a promise of reliability. Promoting a brand image for the Information Systems IS department can help improve users' perceptions of IS's services.' The paper examines this issue using examples.

  Tags: Brand, International Data Group, Branding, Strategy, Marketing, Management

• IDG Launches CIO Magazine in Poland; CIO's Global Brand Now Reaches Ten Countries Worldwide

  - 2001-11-05

  Business/Technology Editors

  Tags: brand, International Data Group

• Sub-Standard.(Industry Standard mismanaged)(Brief Article)

  - 2001-08-27

  In the end, the once-highflying Industry Standard was just another failed dot-com. What a missed opportunity. Management and owners ultimately squandered their chance to recast it for a market that had changed. The old Standard did not fit into a new-economy market gone bust....

  Tags: brand, Branding, International Data Group, INTERNET, IPO, MARKETING