LEGO Co.

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brand and lego co. - All News and Analysis

• The Force is With the LEGO® Brand Until 2011; Leading Construction Toy Maker Extends License, Will Continue to Develop Building Sets for Its Best-Selling Star Wars™ Line Through 2011

  - 2006-02-11

  NEW YORK -- The LEGO Group, world leaders in the construction toy business, today announced that it has reached agreement with Lucasfilm Ltd. to extend its Star Wars franchise license to 2011. Under the agreement, the LEGO Group will continue its construction toy rights to the entire Star Wars galaxy,...

  Tags: brand, LEGO Co., Star Wars

• Slowly, marketers learn how to let go and let blog; Losing some control of the brand starts to pay off.

  - 2005-10-31

  Byline: MATTHEW CREAMER Marketers are realizing there's a tool out there that allows them to create perpetual buzz around products, conduct a never-ending focus group-albeit with an ever-changing group of participants-and talk with their most important consumers, all for the cost of a broadband...

  Tags: blog, Blogging, brand, General Motors Corp., INTERNET, LEGO Co., MARKETING

• LEGO Group Kicks-Off Milestone Year, Unveils 2005 Product Line at Annual Toy Show; World-famous construction brand celebrates 50 years of its System of Play

  - 2005-02-18

  NEW YORK -- The LEGO Group is seeing GOLD in 2005 as it celebrates 50 years of the LEGOR System of Play, the only high-quality, compatible building system that grows with children, empowering them to creatively express themselves and bring their imaginations to life. More than 140 new additions to...

  Tags: brand, LEGO Co.

• Ventura County Star, Calif., Business Briefs Column.

  - 2003-10-09

  Ventura County Star, Calif. Knight Ridder/Tribune Business News Oct. 9--VARIFLEX'S TURNAROUND RESULTS IN 2003 PROFIT: Variflex Inc. (Nasdaq: VFLX) in Moorpark fell 52 cents, or 8 percent, to $5.98. The provider of in-line skates, skateboards and other recreational equipment with licensed ...

  Tags: brand, Branding, California, E-mail, Juno Online Services Inc., LEGO Co., MARKETING, Nasdaq Stock Market Inc., NetZero, THQ Inc.

• Building a brand out of bricks; Ruth Mortimer finds out how the stud-and-tube brick has gone from household object to fantasy films and discusses how the toy brand plans to win over indifferent older girls and move into the adult market. (Lego)

  - 2003-04-01

  Toys are a serious business for the Lego Company. More than 20 billion Lego bricks are produced a year and a Lego set is sold every seven seconds. The company acts as both a retailer and entertainer with four Legoland theme parks situated around the ...

  Tags: brand, LEGO Co.

• LEGO Momentum 'Builds' as Holidays Approach; Toy Awards and Strategic Partnerships Usher in Strong Holiday Season and Promising New Year for Creative Toy Brand

  - 2002-11-21

  Business Editors

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• Reader's Digest names Richard Garvey Group President

  - 1996-07-01

  PLEASANTVILLE, N.Y.--BUSINESS WIRE--July 1, 1996--Richard A. Garvey, 47, has been named Group President for The Reader's Digest Association, Inc. (NYSE:RDA,RDB), a new position effective Sept. 1.Garvey, who has been vice president of marketing and a member of the executive committee of LEGO Systems, Inc., will report to Reader's Digest Chairman...

  Tags: brand, Branding, Business Wire, LEGO Co., MARKETING, president

• Lego Irrigation sells new Hardy range. (James Hardie Irrigation Inc.'s brand name products contract)

  - 1996-01-15

  Lego Irrigation has begun manufacturing a new range of products for U.S. irrigation company James Hardy which is to be marketed under the Hardy brand name. The contract is worth some $2 million. Lego Irrigation has begun manufacturing a new range of products for U.S....

  Tags: brand, brand name, LEGO Co.